These 8 Inspiring Founders Ensuring That Earth Day Is Everyday

"The idea for ReFunk came from participating in “The Provost’s Innovation Challenge” in Trinity- a weekend hackathon which that year, tasked us with coming up with a sustainable business idea," says Anna.

"As a group, the four of us (Myself, Meredith Davis, Ellen Ryall, and Ellie Walters, all fellow MSc Marketing graduates) were already quite environmentally-aware but, as consumers, found it hard to match our behaviours with our beliefs, due to a lack of options. We wanted to make it simple for consumers to make the sustainable choices."

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Original Article: Forbes - Author: Matt Symonds