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Leading Digital Marketing Strategy 


Overview

Dates:

Contact us at tcdexed Trinity.exed@tcd.ie to find out a bit more about the upcoming dates.

Duration: 6 half days

Schedule: 9am – 12.30pm

Format: Live interactive online lectures and workshops

Tuition Fees: €1,850

Who is this programme designed for?

The course aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It gives participants the necessary skills to assess the planning of digital marketing initiatives and facilitate the implementation of these strategies. It is ideally suited to business leaders and business owners, however it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

What does the programme offer to participants?

Having completed the course participants will have a strong understanding of the different tools and techniques used in Digital Marketing. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.

Programme

Understanding how to guide the development of effective digital strategies and how to oversee the optimisation of digital marketing activities is a critical skill set for today’s business leaders.

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world. This status primes the country and its academic institutions to be at the centre of global research and practice in the digital economy, including in the fields of digital marketing and online advertising. Global leaders such as Google, Facebook, LinkedIn, Microsoft and Twitter all have their European Headquarters in Dublin and this programme draws upon the very close links between Trinity Buiness School and these organisations.

Modules:

· Developing a Digital Strategy

· Understanding the Digital Landscape

· Understanding the Digital Consumer

· Understanding Digital Tactics

· Understanding Digital Effectiveness

Lecturers:

Laurent Muzellec

Eamonn O'Raghallaigh