Biography

Dr. Eamonn O'Raghallaigh is Adjunct Teaching Fellow at Trinity Business School delivering modules on Digital Marketing Strategy and Implementation on the MSc in Digital Marketing Strategy. Eamonn has over 10 years experience teaching at leading higher education institutions in both Ireland and Europe. Eamonn holds a PhD in Digital Marketing (TCD), MSc in Neuroscience (RCSI), MSc in Digital Marketing (UCD Smurfit) and undergraduate degrees in Pharmacology and E-Business. As both a practitioner and academic, Eamonn has a unique perspective and approach to teaching.

In industry, Eamonn is Managing Director of Digital Strategy Consultants - a digital marketing consultancy based in Dublin and he assists organisations achieve their strategic goals through best practice research, strategy, planning and tactical implementation. Eamonn has over 15 years experience in digital marketing leadership and consultancy and works with many leading indigenous and multinational organisations.

Eamonn's research interests are focused on the field of online advertising, and specifically, how consumers percieve and react to advertising in the online environment.