MSc in Digital Marketing Strategy

Programme Overview

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Ranked 19th in the world, 1st in Ireland (QS World University Rankings, 2022). 

Learn more about the In-Company Project

We are delighted to support the Trinity Business School MSc Digital Marketing Strategy programme linking SME’s with students taking part in the programme to assist with the strategy and implementation of their Digital Marketing Plan.

Programme at a Glance

  • Start Date: September 2023
  • Duration: 12 months
  • Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
  • NFQ Level: 9
  • Ranked 1st in Ireland and 1st in Western Europe, for E-Business and Digital Marketing (Eduniversal 2022)

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and businesses to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, HubSpot tools and will be encouraged to undertake additional professional certification with those companies.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.