MSc in Digital Marketing Strategy
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Ranked 20th in the world, 16th in Europe (QS World University Rankings, 2024).
Programme at a Glance
- Start Date: September 2024
- Duration: 12 months
- Delivery: 10 taught modules. You will be assessed through a mixture of written exams and continuous assessment
- NFQ Level: 9
- Ranked 1st in Ireland (QS World University Rankings, 2024) and 1st in Western Europe, for E-Business and Digital Marketing (Eduniversal, 2022)
Designed by leading marketing professors and practitioners, MSc Digital Marketing Strategy focuses on digital design and user experience as well as digitalisation of interactions between paying customers, free users and businesses to understand how corporations do business in a digital world.
Students will get first-hand experience of how marketing fundamentals are changed and applied in a digital era. More importantly, students will get to gain key digital marketing skills in demand: Google Adwords, search engine optimisation, digital analytics, social media marketing, digital design and user experience, customer value management, and etc.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks’. Students will be offered opportunities to work with real-world clients to develop and implement a full-suite digital marketing campaign. Guest lecturers and speakers include former and current executives from multinational companies including Google, Meta, Twitter, HubSpot and Microsoft.