MSc in Marketing Programme Overview

Step into the dynamic world of modern marketing with our MSc in Marketing. Over 12 intensive months, students develop the strategic judgement, creative confidence and analytical skills to shape marketing decisions and lead with impact. They explore brand management, consumer behaviour, marketing management, marketing and society, and strategic storytelling, applying their learning to real challenges faced by organisations. 

This is an applied, industry-focused programme. Students collaborate on client projects, pitch ideas to industry practitioners, visit companies and develop a portfolio of work to share with potential employers. Faculty combine research expertise with extensive industry experience, ensuring that learning is current, evidence-based and relevant to professional practice. 

Graduates are prepared to analyse markets, build brands, use data to support decisions and communicate ideas persuasively. They also develop a clear understanding of marketing’s wider impact on business and society, preparing them to make responsible and meaningful contributions throughout their careers. 

What Sets This Programme Apart

Research-led thinking 

Rigorous, evidence-based thinking runs throughout the programme. Students learn to ask insightful questions, evaluate the evidence behind a claim and design robust research, culminating in a substantial dissertation or company project. 

Real industry engagement 

Live briefs, client projects, company visits and practitioner-led classes connect academic learning with professional practice. Students graduate with practical experience and a portfolio of work, as well as a recognised postgraduate qualification. 

Creativity at the core 

Effective strategy depends on the ability to communicate ideas clearly and persuasively. Through dedicated teaching in storytelling and communication, delivered by experienced industry practitioners, students learn to turn analysis into compelling narratives that engage audiences and influence decisions. 

Technology and AI woven throughout 

AI and digital tools are integrated into modules where they are transforming marketing practice, from analytics and content creation to campaign planning. Students explore how to use these technologies effectively while critically considering the ethical and societal questions they raise. 

Transformational learning 

Small-group teaching, active participation and an international classroom create a highly collaborative learning environment. Students gain fresh perspectives from classmates with different cultural, academic and professional backgrounds while building relationships that extend beyond the programme.

Programme at a Glance

• Start Date: September 2027
• Duration: 12 months
• Rankings: 26th in the World, 1st in Ireland (QS Masters in Marketing, 2026) 
• Fees (2027/28 academic year): EU €16,575 | Non-EU €24,600

The programme consists of eleven taught modules, assessed through a combination of written examinations and continuous coursework. Students will also complete a research project or a dissertation. For more information, please see our Timetables and Modules page.  

Student Profile 

The MSc in Marketing is designed for motivated graduates who want to launch or accelerate their careers in marketing. Applicants come from a wide range of disciplines, including business, economics, social sciences, humanities, engineering, and technology.

Students are creative, analytical, and eager to develop the strategic and practical skills needed to tackle real marketing challenges. They thrive in dynamic, team-based environments and enjoy problem-solving, innovation, and collaboration.

The programme is ideal for early-career professionals who want to understand consumer behaviour, build strong brands, and use digital tools effectively to make a positive impact on business and society.

Career Prospects

Graduates of the MSc in Marketing are highly sought after for their ability to combine strategic insight, creativity, and data-driven decision making. The programme opens career paths across technology, media and advertising, consulting, retail and FMCG, in roles spanning brand management, account management, digital and creative strategy, content and SEO, consumer insight, communications and marketing analytics. 

Recent graduates are in high demand, with 84% of seeking students having secured a job offer within 3 months of graduation.  

They have joined employers such as Google, Accenture Song and its creative agency Droga5, Hubspot, PwC, EY, Vodafone, Okta, Agency X and Wolfgang Digital. With strong links to industry and access to Dublin’s vibrant business ecosystem, you will graduate ready to make an immediate impact. 

Find out more about our dedicated Careers & Community team here. 

Trinity AI-XR Hub

MSc in Marketing students also have access to the Trinity AI-XR Hub, where VR role-play simulations are used to develop persuasive communication, negotiation and sales skills, alongside presentation, client pitching and interview practice. Each session is followed by personalised feedback and guided reflection with an AI coach.