Research Projects

Our researchers with the Centre for Digital Business & Analytics are actively working in seven key knowledge and/or practice domains, specialising in multi-disciplinary projects and themes.

This theme forms the backbone of all other themes since digital business ecosystem provides the infrastructure upon which digital business thrives. Within this theme, we focus both on the entrepreneurial ecosystem that supports establishment of digital businesses as well as the platform ecosystem that enables operations of digital businesses. We are investigating the factors influencing the digital business ecosystems and in-turn their disruptive impact on the businesses, government, and on the wider society.

Prime Focus:

  • Digital Entrepreneurship
  • Multi-sided Digital Platforms


  • Louis Brennan
  • Giulio Buciuni
  • Andrew Burke
  • Laurent Muzellec
  • Deepak Saxena


Sharing Economy Ireland


Evaluating and Responding to the Disruptive Impacts of Digital Business
The focus of this research is around Digital Platform businesses. The model of such businesses has tended to produce highly disruptive impacts for incumbents. We evaluate the disruptive impacts of the new entrants and assess strategies on the part of incumbents in responding to those impacts. In particular, the question that we research is how can incumbents innovate their business model to counter the disruptive impacts of the new entrants. The research approach is case-based and drawn on secondary data. Work on a preliminary case study of the disruptive impacts of Business Models based on Internet Platforms in the market for razors and blades is in progress.

Principle Investigator:

Louis Brennan

Managing Stakeholders in Multi-sided Digital Platform Ecosystem
Recent years are marked by the proliferation of digital platform ecosystems. While Apple’s and Google’s platform have dominated across services and products since years, companies like Airbnb and Uber have disrupted their respective markets. While existing research on digital platform ecosystem treats all platforms alike and mostly focusses on the platform per se, our focus in this project is in opening the black box and investigating diverse configurations of multi-sided platform ecosystem that includes multiple stakeholders. How the platform service provider configure these relationships and manage the trade-off is the focus of this project.

Principle Investigators:

Laurent Muzellec, Deepak Saxena


P. Lyons and L. Brennan, Assessing Value from Business to Business Services Relationships: Tangibility, Temperament, Temporality and Tradeoffs, Journal of Service Research (in Press)

Browne, S., Sharkey Scott, P., Mangematin, V., & Gibbons, P. (2018). Shaking up business models with creative strategies: when tried and true stops working. Journal of Business Strategy, 39(4), 19-27.
Kgoroeadira, R., Burke, A., & van Stel, A. (2018). Small business online loan crowdfunding: who gets funded and what determines the rate of interest?. Small Business Economics, 1-21.

Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 45, 139-150.

This theme focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. This theme covers the whole span from the digital marketing strategy, to online advertising, to consumer behaviour in the digital context.

Prime Focus:

  • Digital Marketing Strategy
  • Online Advertising
  • Consumer Behaviour in the Digital World


  • Xiaoning Liang
  • Laurent Muzellec
  • Eamonn O'Raghallaigh


  • Arts and Social Sciences Benefaction Fund
  • HIT, China


Online Advertising Budget Allocation
This research models the different variables that affect digital advertising allocation and provides guidelines for companies to design more effective online advertising strategies to improve respective ROA. In particular, we investigate the effectiveness of online advertising  from the perspective of the consumer (i.e., moments of truth in consumer-brand interactions). Specifically, the stages of the consumer’s decision-making process is determined as a key variable in allocating advertising budget and seek to understand how companies should adjust their online advertisements to improve effectiveness.
Principle Investigators: Xiaoning Liang and Laurent Muzellec, in collaboration with HIT, China.

Electronic Word of Mouth and Attitudes towards Brands
Consumers regularly post and share messages on social media about products and brands. This type of content has become increasingly important as it can significantly influence customers’ attitudes (e.g. positive/negative sentiment toward a brand) and behaviour (e.g. purchasing a product or sharing a message). Therefore, electronic word-of-mouth (e-WOM) is deemed pivotal to brand success. And it is of critical importance to understand what factors may influence e-WOM and how e-WOM, in turn, can affect customers’ attitudes toward a brand and their subsequent behaviour. This understanding will help firms to design an effective social media strategy to cultivate e-WOM and enhance brand performance. Our research aims to explain the mechanisms of e-WOM based on Twitter data collected from the mobile phone industry. Specifically, we try to answer: How e-WOM can shape consumers’ attitudes towards a mobile phone brand and influence their purchase behaviour? We aim to develop a simulation model that explains the dynamics of e-WOM (e.g. patterns in the number of retweets) based on the interactions between individuals.
Principle Investigators: Stephan Onggo and Xiaoning Liang, funded by the Arts and Social Sciences Benefaction Fund.

Investigation of the Effects of Exposure to Online Advertisements on Consumer Attitudes, Behaviours and Brand Perceptions
Improvements in online advertising technologies and their accessibility by brands has given rise to a proliferation of advertising in the digital ecosystem. The online display advertising market has evolved beyond traditional banner ads to include many visual and audio features that make ads more intrusive, obtrusive and invasive and thus, more difficult for consumers to avoid. New formats of advertising, notably on mobile devices, can be perceived as obtrusive if the user’s experience is interrupted, triggering ad avoidance. This study looks to build on previous research and add to the body of knowledge by examining if device specific effects are seen and if negative emotional reactions mediate consumer’s attitudes and behaviours. This study will examine in detail the emotional responses of consumers in the context of exposure to advertising on mobile devices, with special reference to the emotional bond consumers have with their mobile devices as extensions of the self and if this construct moderates the level of perceived intrusiveness and attitudes to advertising, brands and host websites.
Principle Investigators: Eamonn O'Raghallaigh and Laurent Muzellec


Muzellec, L., & O'Raghallaigh, E. (2018). Mobile technology and its impact on the consumer decision-making journey: how brands can capture the mobile-driven “Ubiquitous” moment of truth. Journal of Advertising Research, 58(1), 12-15.

Gourinovitch, A., Liang, X., Rosati, P., & Lynn, T. (2017). Communicating Complex Services using Electronic Word-of-Mouth on Twitter: An Exploratory Study, American Marketing Association Conference, San Francisco, 4th -6th August, 2017.
Liang, X., Lynn, T., & Gannon, M. (2017). Ryanair Takes Off on Twitter: A Pre- and Post-Decision Analysis of Twitter Brand Sentiment, Irish Academy of Management Conference, Belfast, 30th Aug-1st Sept, 2017
Lynn, T., Muzellec, L., Caemmerer, B., & Turley, D. (2017). Social network sites: early adopters’ personality and influence. Journal of Product & Brand Management, 26(1), 42-51.
Moran, G., & Muzellec, L. (2017). eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23(2), 149-161.

Muzellec, L., Feenstra, F., de Faultrier, B., & Boulay, J. (2016). Children’s experiences and parents’ perceptions of retailers’ mobile applications. International Journal of Retail & Distribution Management, 44(11), 1118-1131.

Feenstra, F., Muzellec, L., de Faultrier, B., & Boulay, J. (2015). Edutainment experiences for children in retail stores, from a child’s perspective. Journal of Retailing and Consumer Services, 26, 47-56.

Like other areas of business, digitalisation has had a huge impact on the financial aspect of business. Financial technologies, more commonly known as FinTech, have not only helped in expanding the reach and flexibility of financial services, it has made it more secure through Blockchain technology. At the same time, proliferation of cryptocurrencies and its use for capital generation poses a serious challenge to traditional financial models and taxation methods. In this theme, researchers are investigating market influence of Blockchain and cryptocurrencies, and providing though-leadership in the area of digital taxation.

Prime Focus:

  • Blockchain and Cryptocurrencies
  • Fintech
  • Digital Taxation


  • Ranadeva Jayasekera
  • Brian Lucey
  • James Stuart


Blockchain Ireland


Correlated at the Tail: A Cross-quantilogram Analysis of Asymmetric Tails Dependence across Bitcoin Markets

This study is the first to fully characterize the relationship among cross-market Bitcoin prices to provide a complete picture of directional predictability of Bitcoin traded in various currencies across five developed markets. To exploit full-distributional dynamics (rather than a standard measure based on ‘average’), we employ Cross-quantilogram based Correlation and Dependence model and find that asymmetric tail dependence across quantiles would reflect the heterogeneous movement pattern of Bitcoin prices. We find there is a strong co-movement Bitcoin-USD market and the Southeast Asian market (such as Japan). Smaller markets are seen to be less connected due to liquidity.

Principle investigators: Ranadeva Jayasekera and external colleagues

Impact of Cyber-attack on the Fintech Industry

We investigate the Impact of Cyber attack on the Fintech industry using a unique global dataset that details the type nature, origin of real time cyber attacks. In particular we investigate how markets perceives these attacks through shocks to the return and volatility transmission mechanisms using a cross-quantilogram (see Han, Linton, Oka, and Whang, 2016) approach to examine quantile dependence between the stock returns and volatilities. We use a multi-scale via hybrid wavelet auto-ARMA model to detect the inherent nonlinear dynamics with an explicitly defined hierarchical structure. Our findings have implications to the investment community in portfolio diversification considerations and to policy makes through the new insights on the behaviours of systemic risk.

Principle investigators: Ranadeva Jayasekera and external colleagues

Tail based Risk Connectedness across Crypto Markets

This paper analyses the asymmetric tail risk and network dependence benefits across Crypto markets applying a non-linear and semiparametric based tails events and network based specifications that allows for asymmetric contemporaneous and dynamic interconnectedness. Applying the Tail Event driven NETwork analysis and dynamic volatility model is to evaluate the benefits of strong contemporaneous tail dependence. Our findings of dynamic volatility and risk dependency based network structural dynamics has important implication in diversification benefits and network risk management in cryptocurrency markets

Principle investigators: Ranadeva Jayasekera and external colleagues

Energy and Bitcoin Markets: Evidence from High Frequency Data

Although Bitcoin has received significant attention from investors, regulators and academics since its inception, the huge amount of electricity consumption while mining Bitcoin has become a topic of heavy debate over the past few years. More specifically, the Bitcoin network can be estimated to consume at least 2.55 GW of electricity currently, and potentially 7.67 GW in the future, making it comparable with countries such as Ireland (3.1 GW) and Austria (8.2 GW). Despite the strong interdependence between energy and Bitcoin markets, their dynamics and economic linkages remain extremely understudied. This study, using high frequency Bitcoin data, examines the role of energy market uncertainty in framing the Bitcoin volatility.

Principle investigators: Ranadeva Jayasekera and external colleagues


Gillaizeau, M., Jayasekera, R., Maaitah, A., Mishra, T., Parhi, M., & Volokitina, E. (2019). Giver and the receiver: Understanding spillover effects and predictive power in cross-market Bitcoin prices. International Review of Financial Analysis.

Bouri, E., Lau, C. K. M., Lucey, B., & Roubaud, D. (2018). Trading volume and the predictability of return and volatility in the cryptocurrency market. Finance Research Letters.
Corbet, S., Lucey, B., & Yarovaya, L. (2018). Datestamping the Bitcoin and Ethereum bubbles. Finance Research Letters, 26, 81-88.
Corbet, S., Lucey, B., Peat, M., & Vigne, S. (2018). Bitcoin Futures—What use are they?. Economics Letters, 172, 23-27.

Corbet, S., Larkin, C., Lucey, B., Meegan, A., & Yarovaya, L. (2017). Cryptocurrency reaction to fomc announcements: Evidence of heterogeneity based on blockchain stack position. Available at SSRN:  

This research theme focusses on researching the impact of digital transformation on workplace relations and business processes. This theme is perhaps most broad-based in the centre with the researchers are exploring digital transformation across business functions from human resource management to supply chain management, and across business domains from higher education to public service. More recently, our researchers are focusing on the advent of Big Data and its impact on digital business.

Prime Focus:

  • Transformation of Supply Chain
  • Digital Transformation of Government
  • HRM in the Digital World
  • Technology in Higher Education


  • Mairead Brady
  • Na Fu
  • Joe McDonagh
  • Eva Perez
  • Sinead Roden
  • Deepak Saxena


  • Arts and Social Science Benefactory fund
  • Department of Public Expenditure and Reforms, Ireland
  • School of Education, Trinity College Dublin


Investigating the Role of Technology in Higher Education- The Unintended Opportunities and Challenges
Utilising a range of academic led technology based interventions including an online simulation, in-class student response systems (, VLE and also student led technology, this research investigate the application and use of the technology in practice in a large undergraduate and post graduate modules. It takes a duel academic and student perspective. It provides insights into how academics can capitalize on technology to support both student learning and engagement while being cognisant of the adoption and implementation challenges. Research findings from 166 students using these technologies is shared under three headings: the distracted student, the pen is mightier than the keyboard and how in class online feedback can support student learning and engagement.
Principle Investigators: Mairead Brady.

Technology Enhanced Assessment: Staff Perceptions and Practices
The goal of this project is to explore Irish University academic staff perceptions and practices in relation to technology enhanced assessment (TEA). It us a follow up to an initial IRC project  which was shared with the National Forum for Teaching Learning and Assessment (the project stakeholder) on 5 December 2017. This project is part funded by Arts and Social Science Benefactory fund and inform our understanding and develop an Irish perspective on the use of TEA in HE.  It addresses the following research questions: What are the current practices of educators in Higher Education Institutions (HEIs) in Ireland as regards TEA? Do HEI educators use TEA for Assessment Of, For and AS Learning equally or to different degrees?  What are the barriers and enablers to use of TEA by HEI educators in Ireland? What are the experiences of efficiencies and inefficiencies of TEA in Higher Education?

Principle Investigators:

Mairead Brady and Ann Devitt (School of Education).


Claffey, E., & Brady, M. (2019). An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities. Journal of Marketing Management, 1-33.

Burke, A. & McDonagh, J. (2018). A Phased Model of Information Systems Strategic Alignment in Public Sector Organisations, Irish Academy of Management Annual Conference , Cork University Business School, University College Cork, 3-5 September, 2018.

Holohan, J. & McDonagh, J. (2018). Aligning Business and Information Systems Strategies in Ireland's Institute of Technologies: A Practice-based Study on the Role of the Corporate Parent, 17th International Conference on Perspectives in Business Informatics Research, Stockholm, Sweden.

Kiersey, R., Devitt, A., & Brady, M. (2018). Staff Use of Technology-Enhanced Assessment in Higher Education: A Systematic Review, Dublin, National Forum for the Enhancement of Teaching and Learning in Higher Education, October, 2018, p1 – 48.

Lamest M., & Brady, M. (2018). An Exploration of Data Focused Managerial Challenges within the Hotel Sector: How top performers utilise data and dashboards, Tourism Review, 1, (2), 2018, p1 – 17.

Perez, E., & Brady, M. (2018). A systematic review of the application of social media as an educational tool within higher education: an academics' adoption challenges perspective, EduLearn18 - 10th annual International Conference on Education and New Learning Technologies, Spain, July 2018, 2018, pp1-6

Perez, E., & Brady, M. (2018). Is social media adoption to be encouraged? An academic perspective, Round Table - Social Net(work)s in Education and Language Sciences", University of Heidelberg, June 14th ,

Saxena, D., & Lamest, M. (2018). Information overload and coping strategies in the big data context: Evidence from the hospitality sector. Journal of Information Science, 44(3), 287-297.

Saxena, D. & McDonagh, J. (2018). Factors Influencing Enterprise Systems Procurement in Public Service Organisations: A Socio-Technical Case Study. European Conference on Information Systems 2018, University of Portsmouth, Portsmouth, UK.

Burke, A. & McDonagh, J. (2017). Impediments to the Alignment of Business and Information Systems Strategies in Public Service Organisations: A Processual View, 17th European Academy of Management Conference, University of Strathclyde, Glasgow, Scotland, 21-24 June, 2017

Claffey E., & Brady, M. (2017). The need to view social media as a consumer engagement platform: Challenges and Opportunities, The 5th Naples Forum on Services, Sorrento Italy, June 16th to June 18, 2017, pp1-6

Claffey E., & Brady, M. (2017). Examining Consumers' Motivations to Engage in Firm-hosted Virtual Communities, Psychology & Marketing, Volume 34, , (Issue 4), 2017, p356 – 375.

Holohan, J. & McDonagh, J. (2017). How Information System Managers Align Business and Information Systems Strategies in Public Service Organisations: A Practice-Based Taxonomy, 17th European Academy of Management Conference, University of Strathclyde, Glasgow, Scotland, 21-24 June, 2017.

Roden, S., Nucciarelli, A., Li, F., & Graham, G. (2017). Big data and the transformation of operations models: a framework and a new research agenda, Production Planning & Control, 28, (11-12), 2017, p929--944

Zamani F., & Brady, M. (2017) How social media data is used in companies. Exploration of role of social media chatter in internal marketing discourse, EMAC European Marketing Academy Conference, University of Groningen, The Netherlands,, May 23rd to May 26, edited by Bijmolt, T van Ittersum, K., Verhoef, P. and Wieringa J., (2017) , 2017, pp1 - 8

Jameson, E., Brady, M., & Devitt, A. (2016). Towards A Framework For The Evaluation Of Digital Game-based Learning At The Third Level, Irish Game based Learning Conference, Trinity College Dublin, 1st and 2nd Sept, 2016, pp1-3.
Li, F., Nucciarelli, A., Roden, S., Graham, G. (2016). How smart cities transform operations models: a new research agenda for operations management in the digital economy, Production Planning & Control, 27, (6), 2016, p514—528.
Zamani, F. & Brady, M. (2016). The Reality of Social Media Data Use in Companies, Marco Marketing Conference, Trinity College Dublin, 2016, pp1 - 3

New technology has made it easier for the companies to collect and analyse vast amount of consumer data for companies. Digital platforms like Google, Facebook or Apple have virtually all information on their users’ online and offline (e.g. physical movement) behaviour. New technologies such as Internet of Things (IoT) and ubiquitous computing at one end, and advanced analytics using machine learning and artificial intelligence at the other, make it almost impossible to disassociate ourselves with our data. This raises concerns on the user’s privacy and at the same time, on business ethics. While the EU has put General Data Protection Regulations (GDPR) in place to protect individual privacy, organisations are yet to put ethical frameworks. In collaboration with the ADAPT centre, we are conducting research on user’s perception on privacy in the digital age, and based on the learnings gained, plan to develop an ethical framework for the digital age.

Prime Focus:

  • Privacy in the Digital Age
  • Business Ethics in the Digital Age


  • Sarah Browne
  • Julian Friedland
  • Laurent Muzellec
  • Deepak Saxena
  • Ranadeva Jayasekera


  • The ADAPT Centre


Evolution of Facebook Privacy

Cybersecurity in a Digital Age. Is It Even Possible?

We live in the digital age and privacy in the digital age must account for the data that defines our lives. Data is our identity. We function in a data economy. Protecting our identities means protecting our data. The General Data Protection Regulation (GDPR) marks the start of a new era for the digital economy. We investigate the adequacy of these regulatory frameworks to synchronise coordination between European member states towards achieving digital trust and clarity of rights and obligations for big data in an era of heightened cyber threats.

Principle investigators: Ranadeva Jayasekera and external colleagues

Principal Investigators:

Laurent Muzellec and Sarah Browne

Users’ perception of privacy in the Digital Age
Privacy, Trust, Personalisation, Control, and Transparency have been identified four key factors in enhancing users’ feelings toward privacy online. The four factors are interconnected, as personalisation, control, and transparency all influence user trust in organisations. For example, research suggests that providing users with privacy controls helps foster a sense of trust, making them more likely to interact with the business. As the knowledge of the use of their data tends to increase users’ sense of vulnerability in digital interactions, organisations struggle to find ways to mitigate the negative impact of user concerns regarding data privacy. In this project, we are investigating the relationship the key data governance variables (e.g. personalisation, control, and transparency) and user behaviour and attitudes towards privacy.
Principal Investigators: Laurent Muzellec and Deepak Saxena

Towards an Internet of Ethically Intelligent Things

Principal Investigator:

Julian Friedland


Friedland, F. (2018). International Technology Machine's No-Tolerance Sexual Harassment Policy. Sage Business Cases.
Friedland, F. (2018). The Next Step in Social Media Marketing?. Sage Business Cases
Friedland, J., & Cole, B. M. (2018). From Homo-economicus to Homo-virtus: A System-Theoretic Model for Raising Moral Self-Awareness. Journal of Business Ethics, 1-15.

This research theme forms one of the backbones of all other themes since digital business is not possible without using digital technologies and data. Business analytics and AI are increasingly important in the digital age, as companies have been accumulating huge amount of big data in a higher speed every day. With big data in hand, managers rely on business analytics and AI to sense and seize emerging opportunities to do their businesses and go beyond businesses as usual. Leading companies are competing on business analytics and AI today to better serve their customers and even change the rule of the game in their industries. However, most companies’ investments in business analytics and AI fail to meet strategic objectives, calling for research on systematic data-driven strategies guiding company-wide changes to effectively use business analytics and AI for creating business value. We are investigating how and why different data-driven strategies, as well as technologies, methods and tools related to business analytics and AI, are developed and used by companies to solve business problems and transform business models to create a competitive advantage.

Prime Focus:

  • Data-driven strategy
  • Business value of big data
  • Business analytics
  • Artificial intelligence


  • Nicolas Danks
  • John Dong
  • Ashish Kumar Jha


  • Arizona State University, USA
  • Georgia State University, USA
  • Laval University, Canada
  • Copenhagen Business School, Denmark
  • University of Groningen, The Netherlands
  • Utrecht University, The Netherlands
  • Tinghua University, China
  • Xiamen University, China


Customer Data Platforms for Value Co-Creation: The Role of Collective Use (Financial Service Sector)
Customer data platforms (CDPs) are an emerging technology that enables value co-creation based on customer data shared in interfirm collaboration. We aim to provide a new understanding of how firms co-create value through collective CDP use in the interfirm cross-selling context. Using a sample of almost 140 paired partnering firms in the insurance industry over 33 months, we investigate the effect of collective CDP use on interfirm cross-selling performance contingent on managerial control mechanisms. Our focus in this project is the control mechanisms underlying collective CDP use and value co-creation in the context of interfirm cross-selling.
Principle Investigator: John Dong, in collaboration with Georgia State University in USA and Tsinghua University in China

How Do Hospitals Innovate with Health Information Technology under Policy Uncertainty? (Healthcare Sector)
Hospitals need to make technological choices about innovation to address the rising cost of patient care. Using data from more than 3800 hospitals over 8 years, we investigate how the innovativeness or heterogeneity of hospitals’ decisions for implementing health information technology (HIT) to innovate clinical processes in response to their cost-based performance shortfalls based on time-variant healthcare policy uncertainty. Our focus in this project is advancing a behavioral institutional theory on how the institutional environment alters a hospital’s decisions to innovatively deploy HIT when addressing performance shortfalls.
Principle Investigator: John Dong, in collaboration with Arizona State University and Georgia State University in USA

Using Digital Technologies for Production and Analytics to Pursue Business and Green Outcomes (Energy Sector)
There is a growing concern surrounding climate change due to emissions from energy production, leading to regulatory interventions in favour of renewable energy. However, such regulation is heterogeneous across regions as some have mandates while others are voluntary or do not exist. With this shift in regulatory regime, firms can invest in developing new productive capabilities, such as production & distribution technologies and analytics & sensemaking technologies. We investigate the electric utility industry using data from about 250 firms over 12 years. Our focus in this project is how firms’ investments in distinct productive capabilities for production and analytics can be used to address regulatory challenges and simultaneously achieve business and green outcomes.
Principle Investigator: John Dong, in collaboration with Arizona State University and Georgia State University in USA


Dong, J. Q. (2021). Technological Choices under Uncertainty: Does Organizational Aspiration Matter? Strategic Management Journal, in press.
Karhade, P. P., & Dong, J. Q. (2021). Information Technology Investment and Commercialized Innovation Performance: Dynamic Adjustment Costs and Curvilinear Impacts. MIS Quarterly, in press.
Karhade, P. P., & Dong, J. Q. (2021). Innovation Outcomes of Digitally Enabled Collaborative Problemistic Search Capability. MIS Quarterly, in press.
Dong, J. Q., Karhade, P. P., Rai, A., & Xu, S. X. (2021). How Firms Make Information Technology Investment Decisions: Toward a Behavioral Agency Theory. Journal of Management Information Systems, in press.
Dong, J. Q., & Götz, S. J. (2021). Project Leaders as Boundary Spanners in Open Source Software Development: A Resource Dependence Perspective. Information Systems Journal, in press.
Sharma, P. N., Shmueli, G., Sarstedt, M., Danks, N., & Ray, S. (2021). Prediction-Oriented Model Selection in Partial Least Squares Path Modeling. Decision Sciences, in press.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122(1), 889-901.

Hornyak, R., Rai, A., & Dong, J. Q. (2020). Incumbent System Context and Job Outcomes of Effective Enterprise System Use. Journal of the Association for Information Systems, 21(2), 364-387.
Dong, J. Q., & Yang, C.-H. (2020). Business Value of Big Data Analytics: A Systems-Theoretic Approach and Empirical Test. Information & Management, 57(1), 103124.
Hensen, A. H. R., & Dong, J. Q. (2020). Hierarchical Business Value of Information Technology: Toward a Digital Innovation Value Chain. Information & Management, 57(4), 103209.
Jha, A. K., Agi, M. A. N., & Ngai, E. W. T. (2020). A Note on Big Data Analytics Capability Development in Supply Chain. Decision Support Systems, 138, 113382.
Danks, N. P., Sharma, P. N., & Sarstedt, M. (2020). Model Selection Uncertainty and Multimodel Inference in Partial Least Squares Structural Equation Modeling (PLS-SEM). Journal of Business Research, 113, 13-24.
Jha, A. K., & Bose, I. (2020). Linking Drivers and Outcomes of Innovation in IT Firms: The Role of Partnerships. Information Systems Frontiers,

Jha, A. K., & Shah, S. (2019). Social Influence on Future Review Sentiments: An Appraisal-Theoretic View. Journal of Management Information Systems, 36(2), 610-638.
Dong, J. Q., & Yang, C.-H. (2019). Information Technology and Innovation Outcomes: Is Knowledge Recombination the Missing Link? European Journal of Information Systems, 28(6), 612-626.
Dong, J. Q. (2019). Moving a Mountain with a Teaspoon: Toward a Theory of Digital Entrepreneurship in the Regulatory Environment. Technological Forecasting and Social Change, 146, 923-930.
Dong, J. Q. (2019). Numerical Data Quality in Simulation Research: A Reflection and Epistemic Implications. Decision Support Systems, 126, 113134.
Dong, J. Q., Wu, W., & Zhang, Y. S. (2019). The Faster the Better? Innovation Speed and User Interest in Open Source Software. Information & Management, 56(5), 669-680.
Ogink, T., & Dong, J. Q. (2019). Stimulating Innovation by User Feedback on Social Media: The Case of an Online User Innovation Community. Technological Forecasting and Social Change, 144, 295-302.

The modern business environment is both complicated and complex, with the Fourth Industrial Revolution adding new challenges by blurring the lines between the physical, biological, and digital worlds. Now, with an increasing rate of change due to rapidly developing technology, and accompanied by new ethical dilemmas associated with this new context, boards of directors are often ill-prepared to manage the so-called director’s dilemma – to lead their enterprise into the future while still keeping it under prudent control.

Prime Focus:
"Responsible Board Leadership in a Digital Age" presents the views of established and emerging scholars in the field. It focuses on both the broader concepts of responsible board leadership, board maturity, and the value of business, as well as the impact of the digital age on governance, leadership, and communication.

People & principal Investigator: Daniel Malan

Partners: International Board Foundation

Projects: Trinity Corporate Governance Lab