Leading Digital Marketing Strategy - Micro-credential

6 weeks
30 Places

Overview

Who is this Micro-credential for? 

• Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world. 

• Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.  

• This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

Why should I take this Micro-credential? 

• Having completed this micro-credential participants will have a strong understanding of the different tools and techniques used in Digital Marketing. 

• They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.

When can I start this Micro-credential? 

• There is one intake in this academic year

• Next available start date: October 2023

What do I need to be accepted onto this Micro-credential? – Entry requirements & Prerequisite documents 

• The micro-credential targets professional learners from mid and senior levels from the private, public and third sectors and will be open to graduates with a degree (or equivalent) with a strong academic record in any discipline from a recognised third level institution. 

• Applicants without a degree are welcome to apply provided they can show a proven managerial track record. 

• All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes). 

• Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers. 

• In case of heavy competition for places or concern regarding a particular applicant’s suitability, applicants may be interviewed.

• Up to date CV required. 

What will I learn? 

On successful completion of this micro-credential, learners should be able to: 

• Demonstrate a systematic understanding of the different digital marketing tools and techniques.  

• Critically evaluate the company competitive positioning and conduct a digital audit. 

• Apply the necessary skills to guide the development of effective digital strategies. 

• Formulate an approach for the optimisation of digital marketing within their organisation. 

• Describe and illustrate metrics for the measurement of efficacy of a digital marketing strategy.  

What will I do?

• This micro-credential aims to give participants a broad understanding of the concepts and techniques used in the formulation and application of digital marketing strategy. 

• Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour.  

How will this Micro-credential be delivered? 

• This is a 6-week online micro-credential.

• Comprising of live online weekly webinars (duration, 2.5 hours each)

• In a ‘flipped’ learning model participants will engage in preparatory or follow-up readings or activities, enabling maximum engagement in the synchronous online webinars. 

How is this Micro-credential assessed? 

• (20%) of the mark will be allocated to participants presentations. 

• A final written report (80%) taking the form of a comprehensive digital marketing strategy. 

Course Details

Number of Places

30 Places

Next Intake

5th October 2023
Please note intakes are subject to applicant numbers.

Course Coordinator

Liam Butler - BUTLERL4@tcd.ie

Course Director

Prof. Laurent Muzellec

Closing Date

14th September 2023

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Admission Requirements

• All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes). 

• Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers. 

• Up to date CV required. 

Before Applying, PLEASE NOTE THE FOLLOWING: 

1. Submit your personal details on the application form. 

2. Log in to the my.tcd.ie portal with your (new) login credentials. 

3. Upload documents as required by the school for the micro-credential including a copy of your Curriculum Vitae. 

Course Fees

Click here for a full list of postgraduate fees

Apply

To apply, click on the relevant Apply Link below

Get in Touch

Telephone Number

+353 1 896 2538

General Enquiries: micro-credentials@tcd.ie

Course Coordinator: chakravi@tcd.ie

TBS Executive Education contact: Maria Merriman - MERRIMMA@tcd.ie

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest