Tangent at Trinity - Masterclass in Storytelling for Business Success



Communicating the value of your product or service is essential. We might not always remember the detail of what someone said, but we do remember how we feel listening to them – and we remember the story! The art of storytelling can help transform how we articulate and influence. Whether you need someone to support your organisation, get behind your idea, or get excited about following your lead, refining your storytelling skills can help.

This masterclass will help you to shape your idea using a narrative approach that brings clarity to your communication, inspiring people to pay attention and act. You will learn about the science of storytelling, observe recent case studies, and come away having gained practical techniques to bring your vision to life and create stories that influence and transform.

This is designed for professionals who wish to communicate more impactfully their ideas, products, or services.

What are the Course Objectives?

On completion of the masterclass, you will be able to:

  • Develop and hone any narrative you are trying to tell.
  • Influence others in positive ways with your storytelling.
  • Strategically use your story in any business environment.

A Certificate of Completion will be provided when the masterclass has been completed.

Who Teaches the Masterclass?

Steve Rawling: Director, NewThinking.Tools

With more than 20 years’ experience as a TV journalist, Steve knows how to make his message work and now helps clients like Google, Roche, and the BBC tell better stories about their work. Steve has worked with media companies, designers, innovators, charities, startups and CEOs across Europe. Steve helps people find the great stories buried beneath the business-speak to connect with customers, staff and investors.

Time, Date, and Place

The masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability, and are expected to participate in these interactive sessions.

Course Fees

For more information, contact the Tangent team at tangentcourses@tcd.ie


This masterclass is also delivered as part of our eight-week Creating a Culture for Strategic Innovation programme.

To register for this course, please contact Tangent at: 


Get in Touch

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest