Masterclass in Pharmaceutical Innovation

Overview

Creative Collaboration in Pharmacy

The Masterclass in Pharmaceutical Innovation has been developed by the School of Pharmacy and Pharmaceutical Sciences in Trinity College Dublin and Tangent, Trinity’s Ideas Workspace.

Short description

This programme provides a comprehensive exploration of attitudes, motivations and behaviour needed to develop an entrepreneurial mindset and nurture a culture of innovation among pharmacists.

This 1-day in person programme for practising pharmacists focuses on how to use Design Thinking and apply it in a pharmaceutical or pharmacy setting. We will look at innovation on a broader scale, exploring why it is important in this sector and how to apply innovation tools and frameworks in your day-to-day work.

A Certificate of Completion will be provided on completion of the Masterclass.

What topics will be covered?

The Masterclass will cover the importance of entrepreneurship and innovation in times of economic uncertainty and change and how we all have the potential to become more entrepreneurial in our approach to delivering value in the service industry as a pharmacist, or within an organisation. In addition, the programme will explore the journey customers take when engaging with their pharmacist with a focus on customer empathy and problem definition.

Some topics to be covered include:

  • The importance of innovation in the pharmaceutical sector
  • Innovation, what we mean by it and the different applications of it
  • The Design Thinking process and how it can be applied in a pharmaceutical/pharmacy context 
  • Application of tools for problem identification and definition  
  • Working with customer personas, empathy maps and journey maps in order to improve the customer journey  

Who is this course for?

The Masterclass is targeted at practising pharmacists in community or hospital pharmacies and will also be of interest to pharmacists seeking to move into a role in the pharmaceutical industry.

Who teaches the course?

The Masterclass will be taught by members of the Tangent team in Trinity, with input from academics in the School of Pharmacy and Pharmaceutical Sciences. Tangent is a unit of Trinity College Dublin that is focused on providing entrepreneurship and innovation training. The Tangent team has significant experience of delivering such training to the healthcare and pharma sector and will work alongside the School of Pharmacy and Pharmaceutical Sciences to offer an engaging and relevant course.

How is the course delivered?

The Masterclass will be delivered as an experiential, high energy, 1-day programme. It will be delivered in person in Tangent, Trinity’s Ideas Workspace, First Floor, Trinity Business School, Trinity College Dublin.

Course Fees

€400 per person.

Note: €400 is below the full economic cost of this course. This Masterclass is subsidised by the HEA’s Human Capital Initiative (HCI) fund which enables us to offer it at a reduced price to participants for a limited period of time.

Apply

Date of Masterclass

5th October 2022

Registration closes

21st September 2022

How do I register and pay for the course?

Registration for this course is by means of PayPal.

Please note that participation in this CPD course does not include access to the Trinity Library or any other student services (including a student identity card).

Closing date for registration is 21st September 2022.

Attendee Name
Attendee Email Address

Get in Touch

Professor Anne Marie Healy
School of Pharmacy and Pharmaceutical Sciences, Trinity College Dublin
healyam@tcd.ie

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest