Tangent at Trinity - Masterclass in Introduction to Design Thinking

Overview

Organisations, institutions, and societies face challenges often referred to as 'wicked problems' and, as such, require multidimensional solutions. Design Thinking has its roots in industrial design and engineering and borrows from psychology, computer science, and ethnography. It provides an excellent framework to explore user-centred solutions to challenges in an iterative manner. Rather than being problem-focused, Design Thinking is solution-focused and action-oriented. It involves both analysis and imagination and works most effectively in multidisciplinary or cross-functional teams.

This masterclass introduces the Design Thinking methodology. You will discover how to apply the principles of Design Thinking to address real world challenges in your own business or organisation. You will learn how to apply a user-centred, iterative approach when tackling complex problems and developing products and services.

This is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors,engineers, bankers, healthcare professionals, public service employees, research and development teams, startup founders and technology professionals.

The masterclass is offered in two formats:

• Taster session
• Masterclass

The taster session will introduce you to the core concepts of Design Thinking and give you a practical understanding of core Design Thinking mindsets. It provides a unique opportunity to sample the topic, interact, and engage with the material and meet those involved in developing and delivering the masterclass.

The masterclass provides a more comprehensive in-depth understanding of Design Thinking and how it could be applied as a problem-solving process.

Completion of the taster session is not a pre-requisite for masterclass participation.

What are the Course Objectives?

On completion of the taster session, you will be able to:

• Introduce Design Thinking processes and methods yourself.
• Appreciate the importance of empathy in Design Thinking.

On completion of the taster session a Certificate of Attendance will be provided.

On completion of the masterclass, you will be able to:

• Apply the key principles of Design Thinking for creative problem solving
• Identify how Design Thinking could be applied within a variety of contexts.
• Reflect on how you could use empathy mapping as a process for building the customer’s journey to your product or service.

On completion of the Masterclass a Certificate of Completion will be provided.

Who Teaches the Masterclass?

Jonathan Bannister - Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams to exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

Time, Date, and Place

The taster session is delivered as a one-hour online webinar, while the masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability, and are expected to participate in these interactive sessions.