Tangent at Trinity - Masterclass in Design Thinking for Strategy and Change Management



Implementing effective change at an organisational level can be challenging. Ensuring such change considers, respects and engages the people it impacts is essential. Design Thinking is a process whereby managers can design user-centred solutions to organisational challenges. It involves analysis and imagination and works effectively at the individual, team, and organisational levels. It explores solutions based on the requirements of end-users, leading to innovative solutions that meet actual needs.

Many organisations struggle to embrace Design Thinking in their strategic and change management practices. Integrating Design Thinking at this operational level uncovers the human impact of organisational change, leading to shared ownership and enhanced adaptability. The result is a change management strategy that operates in tandem with the needs of the people who construct, support and implement it.

This masterclass will help you consider the power of Design Thinking when adopted at the organisational level. You will explore how this design-led innovation approach can benefit organisational strategy and change management procedures. It will help you identify the resources, support and approach needed to successfully embed Design Thinking in your work, team, and organisation.

What topics will you cover?

  • Principles of Design Thinking at the organisational level;
  • Using Design Thinking to overcome barriers to strategic thinking and justifiable change management;
  • Techniques to drive Design Thinking at the organisational level: What's in my Design Thinking toolkit?

On completion of the Masterclass, you will be able to:

  • Apply the key principles of Design Thinking holistically at the organisational level;
  • Develop human-centred strategies and more sustainable change management practices;
  • Reflect on how you could embed Design Thinking across your organisation.

On completion of the Masterclass a Certificate of Completion will be provided.

Who is this Masterclass for?

This Masterclass is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, startups and technology professionals.

Who Teaches the Masterclass?

Jonathan Bannister: Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development

Time, Date, and Place

The masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability, and are expected to participate in these interactive sessions.

Course Fees

For more information, contact the Tangent team at tangentcourses@tcd.ie


This masterclass is also delivered as part of our five-week Design Thinking for Strategic Innovation programme.

To register for this course, please contact Tangent at: 


Get in Touch

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest