Tangent at Trinity - Masterclass in Establishing a Business Case for Wellbeing


A healthy work environment is a positive aspiration for any business. But establishing an environment that supports workplace wellbeing can be challenging. The key to achieving it lies in the alignment of wellbeing goals to strategic business needs. Through this alignment leaders can craft a compelling business case for wellbeing can be made. The business case for wellbeing identifies, defines, and details wellbeing goals and aligns them with organisational strategy to ensure sustainability.

This masterclass examines how a comprehensive business case for wellbeing is crucial to get wellbeing initiatives established. It will demonstrate the power a robust business case can have in attaining support from senior management. You will explore the need to continually strengthen leadership commitment to wellbeing, examine research, including industry case studies, and acquire practical techniques enabling you to build leadership support for the wellbeing goals in your company.

This course is designed for individuals interested in developing a wellness programme in their workplace. This includes but is not limited to professionals such as senior leaders, HR professionals, occupational health professionals, office and facilities managers, and health and safety managers.

What are the Course Objectives?

On completion of the masterclass, you will be able to:

  • Reflect on how wellbeing goals can be aligned to strategy in your organisation.
  • Build a credible business case for sustainable wellbeing in your organisation.
  • Apply tools to establish leadership support for your wellbeing objectives.

On completion of the masterclass a Certificate of Completion will be provided.

Who Teaches the Masterclass?

Brian Crooke: Founder of Workplace Wellbeing

Brian is a wellbeing educator, speaker and adviser, empowering Irish organisations to promote and sustain wellbeing within their workplaces. He is the founder of the Workplace Wellbeing Ireland community and is course lead for the Postgraduate Certificate in Workplace Wellness at Tangent, Trinity College Dublin. He is the host of the Work Well Podcast.

Time, Date, and Place

The masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability, and are expected to participate in these interactive sessions.

Course Fees

For more information, contact the Tangent team at tangentcourses@tcd.ie


This masterclass is also delivered as part of our eight-week Workplace Wellbeing programme.

To register for this course, please contact Tangent at: 


Get in Touch

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest