Tangent at Trinity - Masterclass in Creative Thinking for Business



In our turbulent world there are threats and challenges to businesses that didn’t previously exist. These challenges are complex and multifaceted, without a clear formula to address them. Creative thinking helps individuals and organisations look at challenges from a fresh perspective. Problems can become exciting opportunities when we challenge fundamental assumptions and suspend judgment.

This masterclass will help you appreciate the power of creative thinking in a business environment. It will help you uncover your untapped creativity and empower you to tackle problems and exploit opportunities. You will explore the science of creativity and learn practical tools that can be applied in your work.

This course is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, startup founders, and technology professionals.

What are the Course Objectives?

On completion of the masterclass, you will be able to:

  • Apply fundamental principles underlying creative thinking as a process for problem-solving.
  • Use the four-step CPS process as a method to enhance creative thinking in any business situation.
  • Reflect on how you could drive creativity and creative thinking across your organisation.

On completion of the masterclass a Certificate of Completion will be provided.

Who Teaches the Masterclass?

Jonathan Bannister: Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

Time, Date, and Place

This course runs as a three-hour online webinar. Attendees should have a computer with microphone and video capability, and are expected to participate in these interactive sessions.

Course Fees

For more information, contact the Tangent team at tangentcourses@tcd.ie


This masterclass is also delivered as part of our eight-week Design Thinking for Strategic Innovation programme. 

To register for this course, please contact Tangent at: 


Get in Touch

Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest