Dr. Ronika Chakrabarti

Dr. Ronika Chakrabarti

Associate Professor in Marketing, Trinity Business School

3531896 8463

Publications and Further Research Outputs

  • Ronika Chakrabarti, Pierre Berthon, Gift giving and social emotions: experience as content, Journal of Public Affairs, 2012Journal Article, 2012, DOI
  • Ronika Chakrabarti, Carla Ramos, Stephan Henneberg, A networks-as-practice approach to dynamic changes in the UK pharmaceutical network, 2012Conference Paper, 2012
  • Ronika Chakrabarti, Carla Ramos, Stephan Henneberg, Changes dynamics in the UK pharmaceutical network, 2012Conference Paper, 2012
  • Jan Wilhelm Ostendorf, Stefanos Mouzas, Ronika Chakrabarti, Innovating in business networks, 2012Conference Paper, 2012
  • Ronika Chakrabarti, Distinguishing the Discerning Man: The Case of Dunhill, 2011Conference Paper, 2011
  • Ronika Chakrabarti, B R Barnes, Motivation in buyer-seller relationship exchange: an international agent/distributor perspective, 2006Conference Paper, 2006
  • P R Berthon, L F Pitt, Ronika Chakrabarti, J P Berthon, Brand worlds from articulation to integration, Journal of Advertising Research, 2011Journal Article, 2011
  • Jan Wilhelm Ostendorf, Stefanos Mouzas, Ronika Chakrabarti, Captive in Business Networks, 2011Conference Paper, 2011
  • P Steyn, L Pitt, Ronika Chakrabarti, Financial services ads and viewer response profiles: Psychometric properties of a shortened scale, Journal of Financial Services Marketing, 2011Journal Article, 2011, DOI
  • Ronika Chakrabarti, Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?, 2011Conference Paper, 2011
  • Ronika Chakrabarti, Reward Orientation from an Indian Perspective, Business Markets (ISBM) (Boston) - 2010, 2010Journal Article, 2010
  • Markus Vanharanta, Ronika Chakrabarti, Phoebe Wong, The influence of intuitive expertise in transforming music industry relationships, 2010Conference Paper, 2010
  • Ronika Chakrabarti, Markus Vanharanta, The influence of intuitive expertise in transforming music industry relationships, Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010, 2010Journal Article, 2010
  • Ronika Chakrabarti, B R Barnes, L F Pitt, P R Berthon, Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy, 2009Conference Paper, 2009
  • Ronika Chakrabarti, B R Barnes, L F Pitt, P R Berthon, Investigating motivation among international channel intermediaries, 2009Conference Paper, 2009
  • T Hsiu-Yuan, C Campbell, M Farshid, Ronika Chakrabarti, Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track", Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009, 2009Journal Article, 2009
  • M Ghazisaeedi, B Ashnai, C Campbell, Ronika Chakrabarti, Trusting a white cloak: are they really wearing their heart upon their sleeve?, 2008Conference Paper, 2008
  • Ronika Chakrabarti, P R Berthon, R T Watson, L F Pitt, Quality management in business relationships: the role of brands in an open source environment, Total Quality Management and Business Excellence, 2007Journal Article, 2007
  • L F Pitt, B Barnes, Ronika Chakrabarti, D Palihawadana, M T Ewing, E Leong, The Internet's impact on B2B sales management: some Australian evidence, International Journal of Technology Marketing, 2007Journal Article, 2007
  • Ronika Chakrabarti, Katy Mason, Market empowerment - for six days only, 2014Conference Paper, 2014
  • Ronika Chakrabarti, Bradley Barnes, Pierre Berthon, Leyland Pitt, Lien Monkhouse, Goal orientation effects on behavior and performance, The International Journal of Human Resource Management, 2014Journal Article, 2014, DOI
  • Ronika Chakrabarti, Luis Araujo, How representation and interventions frame public policy dialogues in subsistence markets, 2014Conference Paper, 2014
  • Jan Wilhelm Ostendorf, Stefanos Mouzas, Ronika Chakrabarti, Innovation in business networks the role of leveraging resources, Industrial Marketing Management, 2014Journal Article, 2014, DOI
  • Katy Mason, Ronika Chakrabarti, Ramendra Singh, What are bottom of the pyramid markets and why do they matter?, Marketing Theory, 2013Journal Article, 2013, DOI
  • Josiane Fernandes, Katy Mason, Ronika Chakrabarti, Managing to make market agencements, Journal of Business Research, 2019Journal Article, 2019, DOI
  • Nivedita Agarwal, Ronika Chakrabarti, Alexander Brem, Nancy Bocken, Market driving at Bottom of the Pyramid (BoP), Journal of Business Research, 2018Journal Article, 2018, DOI
  • Ahmad Daryanto, Hina Khan, Harry Matlay, Ronika Chakrabarti, Adoption of country-specific business websites, Journal of Small Business and Enterprise Development, 2013Journal Article, 2013, DOI
  • Shayan Shaikh, Aneela Malik, Shakaib Akram, Ronika Chakrabarti, Do luxury brands successfully entice consumers?, International Marketing Review, 2017Journal Article, 2017, DOI
  • Ronika Chakrabarti, Carla Ramos, Stephan Henneberg, Network dynamics in the UK pharmaceutical network, Industrial Marketing Management, 2013Journal Article, 2013, DOI
  • Ronika Chakrabarti, Carla Ramos, Stephan Henneberg, A process analysis of interactions and actors" roles in unstable business networks, 2013Conference Paper, 2013
  • Ronika Chakrabarti, Katy Mason, Market making at the bottom-of-the-pyramid, 2013Conference Paper, 2013
  • Ekin Pehlivan, Pierre R. Berthon, Leyland F. Pitt, Ronika Chakrabarti, When outsourcing fragments, Production Planning and Control, 2013Journal Article, 2013, DOI
  • Katy Mason, Ronika Chakrabarti, The role of proximity in business model design, Industrial Marketing Management, 2017Journal Article, 2017, DOI
  • Ronika Chakrabarti, John Finch, Hans Kjellberg, Clarity Lenborg, Neil Pollock, From market devices to market infrastructures, 2016Conference Paper, 2016
  • Ronika Chakrabarti, Katy Mason, Myth, ideas and empowerment, 2016Conference Paper, 2016
  • M. Viswanathan, Ronika Chakrabarti, P. Ingenbleek, S. Venugopal, Introduction to the special section on subsistence marketplaces, Journal of Consumer Affairs, 2021Journal Article, 2021, DOI
  • Ronika Chakrabarti, Roland Gau, R. Portillo, The communication of goals by microfinance institutions, 2016Conference Paper, 2016
  • Ronika Chakrabarti, Katy Mason, Can the pragmatist logic of inquiry inform consumer led market design, Advances in Consumer Research, 2015Journal Article, 2015
  • Ronika Chakrabarti, Understanding how mega food parks are agencing bottom-up approaches to food policy through fairer transvection systems for the bottom of the pyramid producer-consumer, 2015Conference Paper, 2015
  • Designing better markets for people at the bottom of the pyramid in, 2014, [Ronika Chakrabarti, Katy Mason]Book Chapter, 2014, DOI
  • Ronika Chakrabarti, Stephen Henneberg, Bj√∂rn S.Ivens, Open sustainability, Industrial Marketing Management, 2020Journal Article, 2020, DOI
  • Markus Vanharanta, Ronika Chakrabarti, Phoebe Wong, Institutional life of intuitive insights, Industrial Marketing Management, 2014Journal Article, 2014, DOI

Research Expertise

Creative & performing arts, Fisheries and Aquaculture, Other Health Sciences, Energy Storage, Transport Planning & Logistics, Architectural Design, Solar Energy, Cultural & economic geography, Agriculture, Economics, Business & Management, Electrical Grid, Sociology and Social Work, Social Justice,

Recognition

  • Editorial Review Board Member at Industrial Marketing Management onwards
  • Associate Editor at the Subsistence Marketplaces Journal onwards