Tianxi Gao

PhD Student, Trinity Business School

Biography

I finished my undergraduate under Enterprise Risk Management major at Pennsylvania State University in the United States, and I also claimed a minor of Mathematics. I claimed a degree of Master in Science as Business Analytics at Pennsylvania State University along with the minor of Business Management Foundation after that. Then, I joined Trinity College Dublin as a PhD student from 2021. I’m currently studying in the area of Marketing and Digital Marketing, and my research topics are social media messages, framing messages, consumer behaviors, sustainable behaviors, and tourism.