Biography
Margherita Mura is a Ph.D. researcher and teaching assistant at Trinity College Dublin. As a doctoral member of the Trinity Centre for Digital Business & Analytics, she conducts research on digital-driven business model innovation, building on her experience as a research fellow at the ASK Research Center at Bocconi University (IT). In her role as an instructor, Margherita supervises postgraduate dissertations and assists Dean Laurent Muzellec in delivering the master's module “Digital Marketing & Strategy,” drawing on her teaching experience at Bocconi University, Grenoble Ecole de Management (FR), and Audencia Business School (FR).
Margherita graduated summa cum laude in Economics and Management of Arts, Culture, Media, and Entertainment from Bocconi University, with an academic stay at SMU - Southern Methodist University (TX, USA). Her research interests encompass corporate governance, strategy, and innovation in cultural organizations and fashion companies. Many of her works have been published by Egea (Bocconi University Publishing) and are used as teaching materials. Her articles include case studies on The BBC, the Théâtre du Soleil, and the Getty Museum.