Dr. Kisito Futonge Nzembayie

Dr. Kisito Futonge Nzembayie

Assistant Professor, Trinity Business School

3531896 4146


Kisito F. Nzembayie is Assistant Professor in Entrepreneurship and Director of the MSc in Entrepreneurship and Innovation at Trinity Business School, TCD. He holds a PhD in Digital Entrepreneurship and lectures at the nexus between entrepreneurship, digital technology, marketing and business strategy. His main research interests lie at the intersection between Entrepreneurship, Information Systems, Management Education and Action Research. He is the lead author of a book on Digital Entrepreneurship published by Edward Elgar in 2022. Kisito has also been published in the Journal of Business Venturing Insights, European Management Review, and others. He is also a reviewer for a number of academic journals and was recently appointed guest editor of a special issue on Digital Entrepreneurship in Technovation. Kisito also holds a postgraduate certificate in University Learning and Teaching. His expertise reaches far beyond the confines of academia. As a serial digital entrepreneur turned scholar, he has successfully bootstrapped and established debt-free businesses in the EdTech industry. These ventures have gained significant traction, attracting over 80 million users worldwide, with an annual reach of approximately 7 million users. This unique blend of practical experience and scholarly pursuit positions him as a scholar-practitioner, effortlessly bridging the gap between theory and real-world application. With a global perspective shaped by living on three continents, including 12 years in China, Kisito possesses a deep understanding of diverse cultures. His fluency in multiple languages, including Mandarin Chinese, impresses students when he teaches modules like International Entrepreneurship in the MSc Entrepreneurship programme. Currently, he is actively involved in groundbreaking research exploring emerging themes such as platform-dependent digital entrepreneurship and Digital Darwinism (on platforms), generative AI affordances, entrepreneurship as design, crises as external enablers of entrepreneurship and entrepreneurship education in an era of AI.

Publications and Further Research Outputs

  • Kisito Futonge Nzembayie, Anthony Paul Buckley, Entrepreneurial Process Studies Using Insider Action Research: Opportunities & Challenges for Entrepreneurship Scholarship, European Management Review, 2020Journal Article, 2020, DOI
  • Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas Cooney, Researching Pure Digital Entrepreneurship " A Multimethod Insider Action Research approach, Journal of Business Venturing Insights, 11, 2019, pe00103Journal Article, 2019, DOI
  • Nzembayie, K.F., Using insider action research in the study of digital entrepreneurial processes: A pragmatic design choice, Electronic Journal of Business Research Methods, 15, (2), 2017, p85-98Journal Article, 2017, DOI
  • Kisito Futonge Nzembayie, Anthony Paul Buckley , Digital Entrepreneurship: Disruption & New Venture Creation , 1, UK, Edward Elgar, 2022, https://doi.org/10.4337/978180ppBook, 2022, DOI
  • Kisito Futonge Nzembayie, Doing Insider Action Design Research (IADR) in Entrepreneurship: Lessons from a PhD Case, 2023Case Study, 2023, DOI
  • Kisito F. Nzembayie, Natasha Evers, Covid-19 as an External Enabler of Digital Venture Growth, RENT XXXVI, Naples, Italy, 16-18 November, 2022, 2022Conference Paper, 2022
  • Kisito F. Nzembayie & David Coghlan, Entrepreneurship education as first-person transformation: Interiority as an operationalizing mechanism, Journal of Business Venturing Insights, 2024Journal Article, 2024, DOI
  • Futonge, Conceptualising Digital Entrepreneurship: Artifacts, Platforms & Infrastructures, European Conference on Innovation and Entrepreneurship, 17, (1), 2022, p101--106Journal Article, 2022, DOI
  • Kisito F. Nzembayie, Natasha Evers, David Urbano, Surviving Dominant Digital Platform Ecosystems: Strategies for Small Digital Platform-Dependent Entrepreneurs, ISBE 2022, York, UK, 27th to 28th October, 2022Conference Paper
  • Kisito Futonge Nzembayie, Digital Darwinism on Platforms Survival Strategies of Platform-Dependent Entrepreneurs, INTERNATIONAL CONFERENCE ON MARKETING INNOVATION & ANALYTICS (ICMIA"23), India, 15th-16th Dec. 2023, 2023, y International School of Business and Media (ISB&M)Invited Talk

Research Expertise

I research at the nexus between two main disciplines: Entrepreneurship and Information Systems (IS). I adopt a more engaged form of scholarship that leverages Action Research and Participant Observation, among other qualitative methodologies. This implies that a variety of technology, entrepreneurship and methodology journals present possible outlets for my research. I also research pedagogical methodologies for entrepreneurship education. Consequently, my research is anchored on three main pillars: Digitalisation, Entrepreneurship & Action Research. I am currently developing research papers under the following themes and sub-themes: Digitalisation Digital entrepreneurship Digital entrepreneurial marketing Digital platform strategies & network effects Digital platform-dependent entrepreneurship Technology affordances & constraints theory Algorithmic agencies in the digital entrepreneurial process: Generative AI and beyond Entrepreneurship Research New venture creation Entrepreneurial process Entrepreneurship as Design External enablers of entrepreneurship Institutional entrepreneurship Entrepreneurship Education & Research Methods Action Research Action learning Design learning Interiority & Entrepreneurship as First-Person Education

Economics, Business & Management,


  • Best Paper Finalist - Technology Entrepreneurship - ISBE Conference, York 2022 2022
  • Best Paper Finalist - Technology Entrepreneurship - ISBE Conference, Birmingham, 2023 2023
  • Best Paper - Technology Entrepreneurship - ISBE Conference, Birmingham 2018 2018
  • 2024 TBS Teaching Excellence Award 2024
  • Best PhD Paper - ECRM, 2017, Dublin 2017
  • 2023 TBS Teaching Excellence Award 2023
  • Student Excellence Gold Medal Award, TU Dublin 2015 2015
  • Best Paper Finalist - Technology Entrepreneurship - ISBE Conference, Newcastle 2019 2019
  • First Place Gold Medal Award - TU Dublin, MSc Entrepreneurship, 2015 2015
  • RENT Conference/SIG-ECSB - Institutions and Entrepreneurship Present
  • EURAM - European Academy of Management 2025
  • IPDMC - Innovation and Product Development Management Conference Present
  • ISBE - Institute for Small Business & Entrepreneurship 2023
  • Guest Editor for Technovation (ABS3) journal special issue titled: Unlocking the Potential of Digital Entrepreneurship in Turbulent Times 2023
  • Guest Editor - Technovation Special Issue - Digital Entrepreneurship 2023
  • Technovation Guest Editor - I am the guest editor for a Special Issue on Digital Entrepreneurship 2024
  • Advisory Board - Irish Exporters Association 2024
  • Member of the Organizing Committee of the 2024 IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE 2023
  • Represented Trinity Business School's Executive Education programme at the 2023 Irish Export Industry Awards as judge and presenter of award for sustainable trade company of the year. 22-09-2023
  • Representing Trinity Business School at the 2022 Irish Export Industry Awards. I delivered a brief speech on TBS and sustainability and proceeded to offer awards to the winners of the Sustainable Trade Company of the Year (Maersk Ireland) I also granted a video interview. 30/09/2022