Dr. Natasha Evers

Dr. Natasha Evers

Associate Professor, Trinity Business School

3531896 8469


Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. She received her Ph.D and M.Econ.Sc degrees from University College Dublin Natasha is Programme Director of Trinity Business School's MSc. in Management. Natasha's main research expertise and field of interest is in International Entrepreneurship, Networks and Strategy of Born Globals, International new ventures and SMEs. She adopts perspectives from strategic management, network and entrepreneurship literatures to study organisations across medium and high tech product and services sectors such as healthcare innovation, marine relate sectors and digital platforms. She has published widely in several prestigious journals across such as: Journal of World Business; International Marketing Review, International Business Review; Management International Review; Entrepreneurship and Regional Development; Journal of International Marketing; Journal of Business Research; Journal of Small Business & Entrepreneurship,. She has also co-authored her 2nd edition of international book entitled: Technology Entrepreneurship - Bringing Innovation to the Marketplace (2021)Macmillan.London, UK. She has further co-guest edited a number of Journal Special Issues. Natasha served as Visiting Professor of International Marketing and Entrepreneurship at the School of Business, Sustainability & Innovation ,at the University of Halmstad, Sweden for 8 years and is currently Visiting lecturer in the Strategic Business Marketing & International Business at Molde University, Norway. She is Faculty Fellow of McGill University, Montreal Canada. As part of her visiting appointment at Halmstad University, Sweden and collaboration with Aalborg University, Natasha has been allocated funding under the European Marie Curie research project on Legitimation of Newness And Its Impact On Eu Agenda For Change (LNETN). Natasha has been invited to deliver guest seminars on her research at universities across Europe and by the European Commission. She has presented as well as track chaired at international conferences and research workshops and also Chaired the 21st McGill International Entrepreneurship Conference (2017). Natasha is a member of the Editorial Boards of 'Entrepreneurship and Regional Development - An international Journal'.

Publications and Further Research Outputs

  • Ryan, P., Evers, N., Smith, A. and Andersson, S., Local horizontal network membership for accelerated global market reach, International Marketing Review, 36, (1), 2019, p6 - 30Journal Article, 2019, DOI
  • Eamonn O'Connor, Stephen Hynes, Amaya Vega, Natasha Evers, Examining demand and substitutability across terminals in a gateway port network: A discrete choice model of Irish ports, Case Studies on Transport Policy, 2019Journal Article, 2019
  • Evers, N.,Gliga, G.Rialp-Criado, A., Strategic orientation pathways in international new ventures and born global firms"Towards a research agenda, Journal of International Entrepreneurship, 2019Journal Article, 2019
  • Ojala, A., Evers, N., Rialp, A., Extending the international new venture phenomenon to digital platform providers: A longitudinal case study, Journal of World Business, 53, (5), 2018, p725-739Journal Article, 2018
  • Evers, N., Giblin, M., Born globals and the medical technology cluster in the west of Ireland, European Born Globals: Job Creation in Young International Businesses, 2017, p105-127Journal Article, 2017
  • Vega, A., Evers, N., Implications of the UK HGV road user charge for Irish export freight transport stakeholders"A qualitative study, Case Studies on Transport Policy, 4, (3), 2016, p208-217Journal Article, 2016
  • Evers, N., Cunningham, J.A., Hoholm, T., International entrepreneurship in universities: Context, emergence and actors, Journal of International Entrepreneurship, 14, (3), 2016, p285-295Journal Article, 2016
  • Hannibal, M., Evers, N., Servais, P., Opportunity recognition and international new venture creation in university spin-offs"Cases from Denmark and Ireland, Journal of International Entrepreneurship, 14, (3), 2016, p345-372Journal Article, 2016
  • Andersson, S., Evers, N., International opportunity recognition in international new ventures"a dynamic managerial capabilities perspective, Journal of International Entrepreneurship, 13, (3), 2015, p260-276Journal Article, 2015
  • Andersson, S., Evers, N., Kuivalainen, O., International new ventures: Rapid internationalization across different industry contexts, European Business Review, 26, (5), 2014, p390-405Journal Article, 2014
  • Andersson, S., Evers, N., Griot, C., Local and international networks in small firm internationalization: Cases from the Rhône-Alpes medical technology regional cluster, Entrepreneurship and Regional Development, 25, (9-10), 2013, p867-888Journal Article, 2013
  • Evers, N., Andersson, S., Hannibal, M., Stakeholders and marketing capabilities in international new ventures: Evidence from Ireland, Sweden, and Denmark, Journal of International Marketing, 20, (4), 2012, p46-71Journal Article, 2012
  • Evers, N., Exploring market orientation in new export ventures, International Journal of Entrepreneurship and Innovation Management, 13, (3-4), 2011, p357-376Journal Article, 2011
  • Evers, N., O'Gorman, C., Improvised internationalization in new ventures: The role of prior knowledge and networks, Entrepreneurship and Regional Development, 23, (7-8), 2011, p549-574Journal Article, 2011
  • Evers, N., International new ventures in "low tech" sectors: A dynamic capabilities perspective, Journal of Small Business and Enterprise Development, 18, (3), 2011, p502-528Journal Article, 2011
  • O'Gorman, C., Evers, N., Network intermediaries in the internationalisation of new firms in peripheral regions, International Marketing Review, 28, (4), 2011, p340-364Journal Article, 2011
  • Evers, N., Factors influencing the internationalisation of new ventures in the Irish aquaculture industry: An exploratory study, Journal of International Entrepreneurship, 8, (4), 2010, p392-416Journal Article, 2010
  • Evers, N., Knight, J., Role of international trade shows in small firm internationalization: A network perspective, International Marketing Review, 25, (5), 2008, p544-562Journal Article, 2008
  • Evers, N., Cunningham, J., and T. Hoholm, Technology Entrepreneurship - Bringing Innovation to the Marketplace, 1st , UK, Macmillian, 2014, 1 - 450ppBook, 2014, URL
  • Evers, N and S. Andersson , Predictive and effectual decision-making in high-tech international new ventures - A matter of sequential ambidexterity, International Business Review, 30, (2), 2021Journal Article, 2021
  • Inside the Born Globals' international network: A microscopic examination. in, Larimo, J., Nummela, N. and T.Mainela , Handbook on International Alliance and Network Research., London, Elgar Edwards, 2015, pp1 - 544, [P. Ryan., Evers, N. and A. Smith]Book Chapter, 2015
  • International new ventures - rapid internationalization across different industry contexts in, editor(s)Konara, P., Ha, Y., McDonald, F., Wei, Y., Pettit, C.P.C., Dunleavy, P. , Achieving a New Balance? The Rise of Multinationals from Emerging Economies and the Prospects for Established Multinationals, London, Palagrave-Macmillian, 2015, [Evers, N., S. Andersson and O. Kuivalainen ]Book Chapter, 2015
  • Gershewski, S., Evers, N., Nguyen, A. Froese, F., Trade shows and SME internationalisation: Networking for performance, Management International Review, 60, 2020, p573 - 595Journal Article, 2020
  • O'Connor E., Hynes S., Vega A., Evers N., Examining performance change and its drivers in Irish ports 2000-2016, Maritime Business Review, 4, (4), 2019, p340 - 364, p340-364Journal Article, 2019, DOI
  • OConnor E., Evers N., Vega A., Port performance from a policy perspective " A systematic review of the literature, Journal of Ocean and Coastal Economics, 6, (1), 2019Journal Article, 2019, DOI
  • Andersson S., Evers N., Gliga G., Entrepreneurial marketing and born global internationalisation in China, Qualitative Market Research, 21, (2), 2018, p202 - 231Journal Article, 2018, DOI
  • Natasha Evers, Why Do New Ventures Internationalise? A Review of the Literature of Factors That Influence New Venture Internationalisation, Irish Journal of Management, 30, (2), 2011Journal Article, 2011
  • Journal of International Entrepreneurship, 17, 3, (2019), Evers, N., Gliga, G. Rialp, A., [Guest Editor]Journal, 2019
  • Journal of International Entrepreneurship, 14, 3, (2016), Evers, N. Cunningham, J. Hoholm, T, [eds.]Journal, 2016
  • Evers, N., Cunningham, J. and T. Hoholm, Technology Entrepreneurship- Bringing Innovation to the Marketplace, 2nd , UK, Macmillan International, 2021, 1 - 445ppBook, 2021
  • Romanello, R., Karami, M., Gerschewski, S., Evers, N. and He, C.X. , International opportunity development of born global firms: the role of institutions, Critical Perspectives on International Business, 2021, p/10.1108/cpoib-02-2020-0013Journal Article, 2021
  • Digitalisation, Digital Services and Companies' Internationalisation: A Literature Review. in, A. Khare, A. Ojala, & W.W. Baber , Sustainable International Business Models in a Digitally Transforming World, London, Routledge, 2022, [Ojala, A., Evers, N., Sousa CP.]Book Chapter, 2022
  • Etemad, H., Evers, N. and S. Kock, Entrepreneurial Internationalization in an increasingly Digitized and Networked World Economy, 1st, London, Elgar Edwards, 2021, 1 - 295ppBook, 2021
  • Digital Business Model Internationalisation: Cases of Born Global Digital Companies. in, editor(s) Etemad, H. Evers, N and S. Kock , Entrepreneurial Internationalization in an increasingly Digitized and Networked World Economy, UK, Elgar Edwards, 2021, [Caothmhaoil, B., Evers, N. and G. Gliga]Book Chapter, 2021
  • Social Enterprises and B2B Relationships: Towards a Typology in, editor(s)Kubacki, K., Domegan, C., Brennan, L and L. Parker , Marketing and Society, UK, Routledge, 2022, [Larsen, N, M. Hannibal and N. Evers]Book Chapter, 2022
  • Gliga, G. and N. Evers, Marketing Capability Development through Networking - An entrepreneurial marketing perspective, Journal of Business Research, 156, 2023Journal Article, 2023
  • Evers, N., Ojala, A. Sousa, CMP., Rialp-Criado, A., Unraveling Business Model Innovation in Firm Internationalization - A Systematic Literature Review and Future Research Agenda, Journal of Business Research, 2023Journal Article, 2023
  • O'Connor, E., Evers, N. Vega, A., Port Capacity Planning " A Strategic Management Perspective ", Marine Policy, (150), 2023Journal Article, 2023, URL
  • Evers, N., Gerschewski, S., Khan, Z., King, T., Kuivalainen, O., & Puthusserry, P., Corporate governance in International New Ventures and Born Global Firms, International Small Business Journal, 2023Journal Article, 2023
  • Dehkordi,R., Ahokangas, P. Evers, N., Sorvisto, M, Business Model Design for Electric Commercial Vehicles (Ecvs): An Ecosystemic Perspective., Energy Policy, 186, 2024Journal Article, 2024
  • Dehkordi, R. Ahokangas, P. Evers, N. Sorvisto, M., Assessing Business Model Performance using scalability and replicability as performance indicators: A Case of an Electric Commercial Vehicle Ecosystem, IEEE Transactions on Engineering Management (ABS3), 2024Journal Article, 2024
  • Pinnock, S., N. Evers., T. Hoholm, Customer search strategies of entrepreneurial telehealth firms - how effective is effectuation?, International Journal of Entrepreneurial Behaviour and Research, 2024Journal Article, 2024
  • Hynes, S., Aymelek, M., Corless, R. & Evers, N., A survey of marine and coastal overseas tourism activity in Ireland, Semru report Series, Galway, SEMRU , September , 2019, p1 - 100Report
  • Karyn Morrissey, Ilaria Nardello, Natasha Evers, Rebecca Corless, Stephen Hynes and Paul Ryan, An Overview of the Irish Biotechnology Sector & its Position within the Atlantic Area, Ireland, SEMRU, May, 2011, p1 - 50Report
  • Evers, N. Cunninghan, J and T. Hoholm , Creating and Capturing Value in Technology Ventures, From Market Validation to Business Model Development. , European Financial Review, 2015Journal Article

Research Expertise

Natasha's research expertise and field of interest is in International Entrepreneurship and Marketing Strategy of Born Globals, International new ventures and SMEs. She adopts perspectives from both the wide spectrum of strategy, network and entrepreneurship literatures to study firms across medium and high tech product and services sectors across healthcare innovation, marine relate sectors and digital platforms.

Economics, Business & Management,


  • Finalist in Best Paper for Technology Entrepreneurship Track - ISBE Conference 2022, UK October 2022
  • Best Paper at the 38th IMP (Industrial Marketing) Annual Conference 2022, Florence , Italy August, 2022
  • Awarded McGill Faculty Fellow at McGill University, Montreal, Canada September 2018
  • Academy of Management present
  • International Entrepreneurship Scholar (IE Scholars) present
  • European International Business Academy conference 2021. Track Chair for Internationalisation of SMEs & International Entrepreneurship. Madrid 10-13th Dec. 2021 2021
  • Conference Chair for McGill International Entrepreneurship Conference, NUI GAlway, Ireland August 2017
  • Entrepreneurship & Regional Development Journal January 2019