Ms. Sarah Browne

Ms. Sarah Browne

Assistant Professor, Trinity Business School

3531896 1040


Sarah Browne is an Assistant Professor of Marketing at Trinity Business School. Sarah completed her Ph.D. at the Dublin Institute of Technology, College of Business. Her current research interests center on critical perspectives in marketing (with a specific focus on food marketing and the commercial determinants of public health), and social marketing. Other current research projects include consumption practices in extreme/risk contexts and digital marketing ethics & data privacy. Sarah's ongoing research projects explore the commercial determinants of public health, specifically food marketing and lobbying by the food industry and its impact on public health and policy. Other research and teaching interests are in the area of social marketing; how the principles of commercial marketing can be applied in both downstream (individual behavior) and upstream (environment/structural) interventions for societal good. Her work has been published in Social Science and Medicine, Journal of Public Policy and Marketing, Journal of Marketing Management, Ethics, Medicine and Public Health, Journal of Business Strategy, and Irish Marketing Review. Her co-authored conference papers have been awarded Best in Track and Most Innovative paper, at Academy of Marketing conferences.

Publications and Further Research Outputs

  • Browne, S., Sharkey-Scott, P., Mangematin, V., Lawlor, K. and Cuddihy, L., Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers, Journal of Marketing Management, 30, (9-10), 2014, p949 - 973Journal Article, 2014, DOI , URL
  • Sarah Browne, Pamela Sharkey Scott, Vincent Mangematin, Patrick Gibbons, Shaking up business models with creative strategies: when tried and true stops working, Journal of Business Strategy, 2018Journal Article, 2018, URL
  • Sinclair, G., Campbell, N. and Browne, S., "Bunker Down: Using game-based simulations to investigate consumer-object attachment in catastrophic risk settings", Consumer Culture Theory Conference 2018, University of Southern Denmark, Odense, Denmark, 28th June 2018, 2018Conference Paper, 2018, URL
  • Campbell, N. Sinclair, G., and Browne, S., "Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation" , Academy of Marketing Conference 2018, University of Stirling, Scotland, July 2018, 2018Conference Paper, 2018, URL
  • Browne, S. Sharkey-Scott, P. Mangematin, V , "Commotion, conflict and chaos: How top managers allocate their attention to get strategy done", European Group for Organizational Studies, Copenhagen Business School, Denmark, July 2017, 2017Conference Paper, 2017, URL
  • Browne, S. Sharkey-Scott, P. Mangematin, V , Ownership for Openness in Strategy Implementation., European Group for Organizational Studies, The American College of Greece, Athens, July 2015, 2015Conference Paper, 2015, URL
  • Fiona Grouse, Sarah Browne, Norah Campbell, The efficacy of voluntary codes of practice in relation to the advertising and marketing high fat, salt and sugar foods to children, World Social Marketing Conference, Edinburgh, Scotland, 4 June 2019, 2019Conference Paper, 2019
  • Sarah Browne, Pamela Sharkey Scoot, Vincent Mangematin, From Strategy Making to Strategy Shaping: Middle Managers' Divergent and Convergent Activities in Shaping Strategy, Academy of Management Proceedings, Academy of Management , Vancouver, British Columbia, Canada, Aug 7 2015, 1, 2015Conference Paper, 2015
  • Norah Campbell, Gary Sinclair and Sarah Browne, Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 2019Journal Article, 2019, URL
  • Campbell N., Mialon M., Reilly K., Browne S. & Finucane F., How are frames generated? Insights from the industry lobby against the sugar tax in Ireland, Social Science and Medicine, 264, 2020, p113215-Journal Article, 2020, DOI
  • Campbell N., Browne S., Claudy M., Mialon M., Hercberg S., Silva F. & Finucane F., The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe, Journal of Public Policy & Marketing, 2021Journal Article, 2021, DOI , URL
  • M. Steele, M. Mialon, S. Browne, N. Campbell, F. Finucane, Obesity, public health ethics and the nanny state, Ethics, Medicine and Public Health, 19, 2021, p Article, 2021, URL
  • Caulfield, B., Browne, S., Mullin, M., Bowman, S., & Kelly, C., Re-open our city and campus post-Covid: A case study of Trinity college Dublin, the University of Dublin, Case Studies on Transport Policy, 9, (2), 2021, p616 - 625Journal Article, 2021
  • Norah CampbelNorah Campbell, Sarah Browne, Marius Claudy, Kathryn Reilly, Francis M. Finucane, Ultra-Processed Food: The Tragedy of the Biological Commons, International Journal of Health Policy and Management, 2023Journal Article, 2023, URL , TARA - Full Text
  • Browne, S. and Cuddihy, L., Questioning the Currency of Marketing Planning Today, Irish Marketing Review, 21, (1 & 2), 2011, p49 - 57Journal Article, 2011, URL
  • Sarah Browne , Social marketing workshop, HSE Tobacco Free Ireland 2020, HSE, Dublin, January, 2019, HSEInvited Talk

Research Expertise

My areas of research interest seek to broadly explore the role and influence of marketing beyond commercial contexts, focusing on the interrelationship between marketing and society (for example, I am currently engaged in several research studies on public policy and marketing; food marketing and the obesogenic environment, data monetisation and privacy concerns; marketing and consumption- risk and escaping the marketing, "dark" side of marketing- dark tourism marketing; and social marketing.


  • Academy of Marketing Conference Award- Most Innovative Paper 2018
  • Member of International Social Marketing Association (ISMA) present
  • Reviewer for European Journal of Marketing
  • External Examiner for Level 9 Postgraduate Taught Programme, Technological University Dublin 2017-present