Professor Catherine Welch

Professor Catherine Welch

Professor of Strategic Management (2018), Trinity Business School


Catherine Welch is Chair of Strategic Management at Trinity College Dublin, Ireland, having previously been a Professor at the University of Sydney, Australia. She is also a Distinguished Visiting Professor at Aalto University, Finland. Catherine's research has concentrated on approaches to context in international business research, particularly the use of qualitative research methodology and process approaches to studying firm internationalization. Her work has appeared in leading journals in international business and management, including the full range of major international business journals. She has a track record of launching new disciplinary conversations and advocating methodological and theoretical pluralism. She was the first author on a paper which won the 2021 Journal of International Business Studies (JIBS) Decade Award. Catherine is the current Book Review Editor of JIBS and is a member of the journal's Research Methods Advisory Committee 2023-2025. She is an Associate Editor of Organizational Research Methods. She is Vice-President, Communications, and Newsletter Editor for the Academy of International Business (AIB) Research Methods Shared Interest Group (RM-SIG), of which she was a founding member ( From 2022-2025 she is serving on the AIB"s board as Vice President Programs. She also serves on the AIB"s Buckley and Casson AIB Dissertation Award Committee.

Publications and Further Research Outputs

  • Gioia, D., Corley, K., Eisenhardt, K., Feldman, M., Langley, A., Lê, J., Golden-Biddle, K., Locke, K., Mees-Buss, J., Piekkari, R., Ravasi, D., Rerup, C., Schmid, T., Silverman, D., Welch, C., A Curated Debate: On Using "Templates" in Qualitative Research, Journal of Management Inquiry, 31, (3), 2022, p231-252Journal Article, 2022, DOI
  • Mees-Buss, J., Welch, C., Piekkari, R., From Templates to Heuristics: How and Why to Move Beyond the Gioia Methodology, Organizational Research Methods, 25, (2), 2022, p405-429Journal Article, 2022, DOI
  • Kriz, A., Rumyantseva, M., Welch, C., How science-based start-ups and their entrepreneurial ecosystems co-evolve: A process study, Industrial Marketing Management, 105, 2022, p439-452Journal Article, 2022, DOI
  • Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., Reconciling theory and context: How the case study can set a new agenda for international business research, Journal of International Business Studies, 53, (1), 2022, p4-26Journal Article, 2022, DOI
  • Nielsen, B.B., Welch, C., Chidlow, A., Miller, S.R., Aguzzoli, R., Gardner, E., Karafyllia, M., Pegoraro, D., Fifty years of methodological trends in JIBS: Why future IB research needs more triangulation, Journal of International Business Studies, 51, (9), 2020, p1478-1499Journal Article, 2020, DOI
  • Mees-Buss, J., Welch, C., Westney, D.E., What happened to the transnational? The emergence of the neo-global corporation, Journal of International Business Studies, 50, (9), 2019, p1513-1543Journal Article, 2019, DOI
  • , Innovation and internationalisation processes of firms with new-to-the-world technologies, Journal of International Business Studies, 2018Journal Article, 2018, DOI
  • Welch, C., Piekkari, R., How should we (not) judge the `quality" of qualitative research? A re-assessment of current evaluative criteria in International Business, Journal of World Business, 52, (5), 2017, p714-725Journal Article, 2017, DOI
  • , The internationalization process model revisited: An agenda for future research, Management International Review, 2016Journal Article, 2016, DOI
  • , Using case research to reconstruct concepts: A methodology and illustration, Organizational Research Methods, 2016Journal Article, 2016, DOI
  • Welch C., Piekkari R., Plakoyiannaki E., Paavilainen-Mantymaki E., Theorising from case studies: Towards a pluralist future for international business research, Journal of International Business Studies, 42, (5), 2011, p740 - 762, p740-762Journal Article, 2011, DOI

Research Expertise

My research interests are: International strategy, firm internationalization processes, qualitative research methodologies. In my career to date, I have initiated a discussion in my field about the use of qualitative research methodologies, process approaches to firm internationalization (both SMEs and MNEs) and, most recently, contextual theorizing. These are all ongoing research conversations. I am currently co-editing a special issue on future research methodologies for the Journal of World Business and a special issue of the Journal of International Business Studies on "Integrating Historical Approaches in International Business: Moving Beyond `History Matters"". I will be proposing that the conference theme for the Academy of International Business conference be on change processes in international business.


  • Fellow, Academy of International Business June 2022
  • Academy of Management