Masterclass in Pharmaceutical Innovation
This programme provides a comprehensive exploration of attitudes, motivations and behaviour needed to develop an entrepreneurial mindset and nurture a culture of innovation among pharmacists.
It is delivered as a 3-half-day CPD programme (3 consecutive half days) for practising pharmacists. The first half-day session (3 hours) focusses on innovation frameworks and methodologies while the second (3 hours) and third session (3 hours) focus on Service Design.
A Certificate of Completion will be provided when all sessions have been attended.
What topics will be covered?
The 3 consecutive half days will cover the importance of entrepreneurship and innovation in times of economic uncertainty and change and how we all have the potential to become more entrepreneurial in our approach to delivering value in the service industry as a pharmacist, or within an organisation. In addition, the programme will explore the journey customers take when engaging with their pharmacist with a focus on customer empathy and problem definition.
Who is this course for?
The Masterclass is targeted at practising pharmacists in community or hospital pharmacy and will also be of interest to pharmacists seeking to move into a role in the pharmaceutical industry.
Who teaches the course?
The Masterclass will be taught by members of the Tangent team in Trinity. Tangent is a unit of Trinity College Dublin that is focused on providing entrepreneurship and innovation training. The Tangent team has significant experience of delivering such training to the healthcare and pharma sector and will work alongside the School of Pharmacy and Pharmaceutical Sciences to offer an engaging and relevant course.
How is the course delivered?
The Masterclass will be delivered as an experiential, high energy, three-part online programme (3 hours per session, afternoons). It will be delivered via Zoom and participants will need to have access to a computer with camera and microphone.
5th October 2021
7th October 2021
22 September 2021
€300 per person.
Note: €300 is below the full economic cost of this course. This Masterclass is subsidised by the HEA’s Human Capital Initiative (HCI) fund which enables us to offer it at a reduced price to participants for a limited period of time.
How do I register and pay for the course?
Registration for this course is by means of PayPal. The course fee of €300 includes access to the course materials via Blackboard (Trinity’s Virtual Learning Environment) for the duration of the course. Please note that participation in this CPD course does not include access to the Trinity Library or any other student services (including a student identity card). Closing date for registration is 17th September 2021.
Professor Anne Marie Healy
School of Pharmacy and Pharmaceutical Sciences, Trinity College Dublin