Skip to main content

Trinity College Dublin, The University of Dublin

Trinity Menu Trinity Search



Digital Marketing Strategy (M.Sc)

1 Year Full Time

Apply

To apply, click on the relevant Apply Link below

Get In Touch

Course Director

Professor Laurent Muzellec

Telephone Number

+353-1-896 4232

business.masters@tcd.ie

Website

www.tcd.ie/business/msc/digital-marketing-strategy/

 

Course Fees

Click here for a full list of postgraduate fees.

Course Description

Students will be introduced to the overall digital marketing ecosystem focusing on the skills needed to effectively plan, design and implement strategies that add value to organisations. Our MSc in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.

The programme has a strong industry focus and partnership approach with digital and marketing companies in Dublin. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

The course comprises of a variety of core taught modules and elective taught modules. The course is assessed via a combination of assigned coursework, written examination, and a dissertation.

 

Course Details

Duration

1 Year Full Time

Next Intake

September 2020

Closing Date

30th June 2020

We advise students to apply for this popular programme as early as possible as admission to the course is very competitive. The programme is subject to early closure as a result.

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

 

 

Course Fees

Click here for a full list of postgraduate fees.

Apply

To apply, click on the relevant Apply Link below

Get In Touch

Course Director

Professor Laurent Muzellec

Telephone Number

+353-1-896 4232

business.masters@tcd.ie

Website

www.tcd.ie/business/msc/digital-marketing-strategy/