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You are here Postgraduate

Digital Marketing Strategy (M.Sc)

1 Year Full Time/2 Year Part Time

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Ranked 1st in Ireland and 13th in the world for E-Business (Eduniversal 2017).

Trinity Business School has developed very close links with the world’s leading digital companies and offers students a great opportunity to gain experience from the best in the industry. Leading digital experts teach several modules in the programme to ensure that our content remains at the cutting edge of digital strategy best practices.

On successful achievement of the course students should be able to:

1. Summarize and contextualise the main strands of contemporary marketing thought including data analytics, digital technology, digital business models and marketing and digital strategy.

2. Critically appraise various approaches and philosophies in marketing, from both academic and practitioner perspectives, to understand their role in driving growth, performance, and ethical and socially responsible business practice in organizations.

3. Apply proven strategic frameworks and applicable toolkits for the optimization of real world marketing decision-making, and to function as a successful, accountable and global digital strategy practitioner.

4. Appreciate and evaluate the influence of key environmental forces on marketing and strategy activities in the 21st century including (but not limited to) digitization, globalization and sustainability.

5. Plan and complete research in a digital marketing or digital strategy related topic

The course comprises of a variety of core taught modules and numerous elective taught modules.

The course is assessed via a combination of assigned coursework, written examination, and a dissertation.

 

 


Course Options

1 Year Full Time/2 Year Part Time

Course Url

Full time - www.tcd.ie/business/msc/digital-marketing-strategy/

Course Director

Professor Laurent Muzellec

Telephone Number

+353-1-896 4299

Course Email

business.masters@tcd.ie

Next Intake

September 2018

Closing Date

Full Time - 30th June 2018 Part time - 30th June 2018

We advise students to apply for this popular programme as early as possible as admission to the course is very competitive. The programme is subject to early closure as a result.

 

Course Director

Professor Laurent Muzellec

Next Intake

September 2018

Closing Date

Full Time - 30th June 2018 Part time - 30th June 2018