Digital Marketing Strategy (M.Sc)

Course Description

Students will be introduced to the overall digital marketing ecosystem focusing on the skills needed to effectively plan, design and implement strategies that add value to organisations. Our MSc in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.

The programme has a strong industry focus and partnership approach with digital and marketing companies in Dublin. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

The course comprises of a variety of core taught modules and elective taught modules. The course is assessed via a combination of assigned coursework, written examination, and a dissertation.