Digital Marketing Strategy (M.Sc)

1 year full-time


Further information on the Masters in Digital Marketing Strategy programme can be found on the Trinity Business School Website

Programme Overview
The MSc in Digital Marketing Strategy is designed to provide you with the knowledge and tools required to become a highly skilled digital marketing strategist. You will learn about digital design, the user experience, and how to plan and implement digital strategies. 
We focus on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. With the European headquarters of such companies situated nearby, you have the opportunity to visit them on company trips and learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools
Course Structure
This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.
The full list of modules offered on the programme can be found here 

Trinity Business School - More than a degree 
We are a globally-renowned, triple-accredited business school delivering an ultra-modern educational experience and innovative research from the heart of Dublin’s thriving capital city. At Trinity Business School, we offer programmes that will push you to reach your full potential. Immerse yourself in the latest business theory and practice, unlock powerful alumni and career networks, and accelerate your career prospects and success.
We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.
Career Opportunities 
Our dedicated career support team will help you to identify your ideal career path and provide tailored advice on how to achieve your career goals. Through workshops, one-to-one coaching, career psychometric tests, and visits from top global employers, students are introduced to our vast portfolio of company recruiters. 
By providing a comprehensive overview of the digital eco-system, this programme is an excellent foundation for a career working across many industries including technology, retail, consulting, manufacturing and pharma biotech/health. Recent employers include Google, Accenture, Ebay and Glanbia.

Study Digital Marketing Strategy (M.Sc.) at Trinity

This short video details why you should consider doing a Masters in Digital Marketing Strategy at Trinity Business School.

Course Details

Next Intake

September 2023

Course Director

Xiaoning Lain

Closing Date

31st July 2023

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Course Fees

Click here for a full list of postgraduate fees.


To apply, click on the relevant Apply Link below

Get in Touch

Telephone Number

+353 1 896 3204



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Register your interest in postgraduate study at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

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