Digital Marketing Strategy (M.Sc)

NFQ Level 9
1 year full-time
100 Places


Course Overview

The M.Sc. in Digital Marketing Strategy is designed to provide students with the knowledge and tools required to become a highly skilled digital marketing strategist. Students will learn about digital design, the user experience, and how to plan and implement digital strategies.

The course focuses on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. With the European headquarters of such companies situated nearby, students have the opportunity to visit them on company trips and learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.

Trinity Business School: More than a degree 

We are a globally-renowned, triple-accredited business school delivering an ultra-modern educational experience and innovative research from the heart of Dublin’s thriving capital city. At Trinity Business School, we offer programmes that will push you to reach your full potential. Immerse yourself in the latest business theory and practice, unlock powerful alumni and career networks, and accelerate your career prospects and success.

We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.

Is This Course For Me?

This M.Sc. is designed for students from a non-business background with a passion for digital marketing wishing to kick start their career. Graduates gain the cutting-edge technical skills, the business acumen and the strategic vision needed to become effective marketing strategists in the workplace. We aim to produce graduates who will become future change-makers and who seek to shape and transform business for good.

Career Opportunities

Our dedicated Careers & Community team is dedicated to supporting our students and alumni in exploring career options, preparing effectively for their next career move, and making informed career decisions that will develop and shape their futures through workshops and tailored individual career sessions. 

Specialised in career development, the team can help you to identify suitable career paths and provide tailored advice on how best to achieve your career goals through workshops, one-to-one coaching, and psychometric assessments. They deliver a wide range of career sessions with defined learning outcomes and arrange company and recruitment consultancy presentations, job fairs, and networking events.

By providing a comprehensive overview of the digital eco-system, this programme is an excellent foundation for a career working across many industries including technology, retail, consulting, manufacturing and pharma biotech/health. Recent employers include Google, Accenture, Ebay and Glanbia.

Course Structure

This M.Sc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a dissertation or company project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree

Click here for more information on modules/subjects.

Study Digital Marketing Strategy (M.Sc.) at Trinity

The M.Sc. in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users, and business to understand how corporations do business in a digital world.

Course Details


NFQ Level 9

Number of Places

100 Places

Next Intake

September 2024

Course Coordinator

Xiaoning Lain

Closing Date

31st July 2024

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Admission Requirements

Applicants are required to posses a minimum 2.1 Honours degree or international equivalent. They should also have two academic referees (applicants with work experience can instead provide one academic and one professional referee).

Applicants whose first language is not English and were not educated in the language will also need to complete an English competency exam (in line with Trinity's postgraduate English language requirements).

Course Fees

Click here for a full list of postgraduate fees.


To apply, click on the relevant Apply Link below

Get in Touch

Telephone Number

+353 (0)1 8963204



Register Your Interest

Register your interest in studying at Ireland’s leading university, Trinity College Dublin, the University of Dublin.

Register Your Interest

For someone coming from a non-business background it was a brilliant crash course in all things digital marketing. It covered the fundamental elements of creating a digital marketing strategy plan, as well as giving us an insight into emerging industry trends.

Chris Foley

Digital Marketing Specialist at Pinterest