This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today
Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This programme focuses on marketing strategy, branding, advertising, consumer behaviour and the digital marketing communication skills required for graduates to excel in their choice of specialised marketing career.
This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.
• Marketing Management
• Innovation & Digital Technology
• Consumer Behaviour
• Data Analytics & Market Research
• Brand Management
• Digital Marketing Communication
• Marketing & Society
• Advertising Management
• Research Methods
Elective Modules: Sales Management, Digital Business Models, E-commerce, Marketing design Consultancy for ‘good’
* Modules subject to change
Click Here for further information on modules/subject.
Trinity Business School - More than a degree
In 2019, we opened our new state-of-the-art home, a near zero energy, six storey building that includes an innovation and entrepreneurial hub, a 600 seat auditorium, smart classrooms and the latest digital technology; and it remains in the heart of Trinity’s campus. We bring in class learning to life with our strong emphasis on experiential learning through the use of case studies, teamwork and professional development modules. The competencies developed here are what employers continually endorse as a much-valued feature of our graduates.
Our dedicated career development team will help you identify your ideal career path and provide tailored advice on how best to achieve your goals. They offer a range of services including:
Advertise graduate vacancies and host job fairs for business students
Career classes on topics such as CVs, interviews & work permits
Career guidance tools to help you identify your career interests
Individual career meetings to discuss your personal career needs
IMPORTANT - We advise students to apply for this programme as early as possible as admission to the course will be very competitive. The programme is subject to early closure as a result.
Study Marketing (M.Sc.) at Trinity
introduction to the programme MSc in Marketing by Admissions Manager Charlie Cunningham of the Business School at Trinity College Dublin
Number of Places65 Places
Dr. Sarah Browne
31st July 2022
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Register Your Interest
Register your interest in postgraduate study at Trinity College Dublin, the University of Dublin.
As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.
Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.
Andrew J. Chwalik, MSc in Marketing Graduate
The best thing about being a student at Trinity Business School, besides the extraordinary students, is the high quality educational experience. Every professor has their own experience in a relevant field and utilize their knowledge to teach a specific subject. You get real world experience blended with a nice amount of theory. I couldn’t be happier with the teaching style and diversity of the instructors. Top shelf! The highlight of the program for me was being able to study a subject I love with so many other bright, young minds that shared in my passion. My classmates came from all over the world and it was amazing working together to develop solutions for current industry problems.