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Marketing (M.Sc.)

1 Year Full Time ; 65 places

Apply

To apply, click on the relevant Apply Link below

Get In Touch

Course Director

Dr. Sarah Browne

Telephone Number

+353-1-896 4232

business.masters@tcd.ie

Website

https://www.tcd.ie/business//msc/marketing/

Course Fees

Click here for a full list of postgraduate fees.

Course Description

This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This programme focuses on marketing strategy, branding, advertising, consumer behaviour and the digital marketing communication skills required for graduates to excel in their choice of specialised marketing career.

Modules*

  • Marketing Management
  • Innovation & Digital Technology
  • Consumer Behaviour
  • Data Analytics & Market Research
  • Brand Management
  • Digital Marketing Communication
  • Marketing & Society
  • Advertising Management
  • Research Methods
  • Entrepreneurship

Electives: Sales Management, Digital Business Models, E-commerce

Trinity Business School - More than a degree

In 2019, we opened our new state-of-the-art home, a near zero energy, six storey building that includes an innovation and entrepreneurial hub, a 600 seat auditorium, smart classrooms and the latest digital technology; and it remains in the heart of Trinity’s campus. We bring in class learning to life with our strong emphasis on experiential learning through the use of case studies, teamwork and professional development modules. The competencies developed here are what employers continually endorse as a much-valued feature of our graduates.

Our dedicated career development team will help you identify your ideal career path and provide tailored advice on how best to achieve your goals. They offer a range of services including:

  • Advertise graduate vacancies and host job fairs for business students
  • Career classes on topics such as CVs, interviews & work permits
  • Career guidance tools to help you identify your career interests
  • Individual career meetings to discuss your personal career needs

Course Details

Duration

1 Year Full Time

Number of Places

65

Next Intake

September 2021

Closing Date

31st July 2021  
  • A first or upper second-class honours degree, or equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation
  • Two academic referees
  • Work experience (optional)
  • An English competency exam
  • A GMAT score may be requested in certain cases

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

 

 

Course Fees

Click here for a full list of postgraduate fees.

Apply

To apply, click on the relevant Apply Link below

Get In Touch

Course Director

Dr. Sarah Browne

Telephone Number

+353-1-896 4232

business.masters@tcd.ie

Website

https://www.tcd.ie/business//msc/marketing/