The Irish Network for Gynaecological Oncology’s (INGO) 2022 campaign, entitled “Giving Gynaecological Oncology A Voice”, was one of the winners in the 2023 Awards for Excellence in Public Relations. The team won the award in the Best Healthcare campaign category.
It is one of 50 campaigns which was shortlisted for the awards, across 27 categories. Each year, these awards celebrate the very best of Irish Public Relations and Communications work over the previous 12 months.
Dr Sharon O’Toole is a Senior Research Fellow in TCD, working in the area of ovarian cancer, who also works with the INGO. The INGO aim is to raise awareness of gynaecological cancers across the island of Ireland. The group are part of an international effort for 2 major awareness events:
- World Ovarian Cancer Day (May 8th)
- World Gynaecological Oncology Day (Sept. 20th)
The extraordinary campaign results were delivered on the back of a strong collaborative effort from all parties involved. Both national and local media highlighted the campaign.
The campaign approach had a number of key features;
- All-Ireland Approach.
- Impactful scientific research delivered by Medical Experts –highlighting the lack of symptom awareness.
- Social approach.
- Delivered Campaign Case Studies across the country
- Worked with Head-Turning Campaign.
- “Dip or Dance” campaign to raise awareness on being active and reducing risk of uterine cancer.
2022 was an exceptional year for raising awareness of gynaecological cancers in Ireland and has set the bar for what the network can do going forward with sponsorship for professional services.
The awards gala lunch ceremony will took place last Friday 16th June in the Round Room at Dublin’s Mansion House.
Congratulations to Dr Sharon O’Toole and all involved with this campaign on their award! Thanks also to the INGO network, their clinicians, The Reputations agency and also the amazing patients who shared their story to raise awareness.