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Dr. Stephen Murphy
Assistant Professor, Trinity Business School

Biography

Stephen Murphy works in the phenomenological tradition, examining the lived, embodied texture of consumer experience and the social, material, and technological forces that shape it. His research asks what consumer life feels like from the inside " how skills develop through the body, how emotions emerge from everyday rhythms, and how a sense of self is assembled and disrupted through what we do and what we do it with. His ethnographic work spans diverse consumer contexts " craftworkers, conspiracy communities, and motorcycle enthusiasts " examining how embodied practices and technological infrastructures shape experience and social belonging. Recent projects explore craftworkers navigating the commercialisation of passionate hobbies, the resonant awakenings that draw consumers into conspiracy theory communities, and the connections between boredom, time, and digital technology use. Stephen's research appears in leading journals including Sociology, Marketing Theory, European Journal of Marketing, Journal of Marketing Management, and Industrial Marketing Management, with multiple papers ranking in the top 5% of research outputs globally (Altmetric). His work regularly features in major media including BBC Radio 4's Today Programme, The Irish Times, RTÉ, The Telegraph, and The Conversation. He has received the 2025 Trinity Business School Research Impact Award, multiple Teaching Excellence Awards, and Best Paper awards at international conferences including the Consumer Culture Theory Conference and Academy of Marketing. Stephen reviews regularly for journals including European Journal of Marketing, Marketing Theory, and Journal of Marketing Management. He serves on the editorial board of Marketing Theory, as External Examiner at University of Bath, and as Expert Reviewer for Quality and Qualifications Ireland. He is a Fellow of the Higher Education Authority and a member of the Consumer Culture Theory Consortium and Academy of Marketing. Prior to Trinity, Stephen was Lecturer in Marketing at University of Essex. He holds a PhD in Marketing from University of Limerick, where he received the Dr David McKevitt Scholarship.

Publications and Further Research Outputs

Peer-Reviewed Publications

Tim Hill, Stephen T. Murphy, Robin Canniford, Resonant Awakenings: The Social Lives of Conspiracy Theorists, Sociology, 60, (1), 2026, p135 - 155, p135-155 Journal Article, 2026 TARA - Full Text DOI

The roar of the crowd: How fans create electric atmospheres. in, editor(s)Mike Duignan , Events and Society: Bridging Theory and Practice, London, Routledge, 2025, pp115 - 212, [Hill, T., Canniford, R., Eckhardt, G., & Murphy, S.] Book Chapter, 2025

Robin Canniford, Tim Hill, Stephen T. Murphy, Why people embrace conspiracy theories: it"s about community, not gullibility, 2025 Journal Article, 2025 DOI

Stephen Murphy, Tim Hill, Pierre McDonagh, Amanda Flaherty, Mundane emotions: Losing yourself in boredom, time and technology, Marketing Theory, 2023 Journal Article, 2023 TARA - Full Text DOI

Murphy, S., Hill, T.,, `Training the Senses to Succeed in Craft', Consumer Culture Theory Conference, Lund, 27 - 30 June, 2023 Poster, 2023

Cirella, S. & Murphy, S., Exploring intermediary practices of collaboration in university- industry innovation: A practice theory approach, Creativity and Innovation Management , 2022, p1 - 18 Journal Article, 2022 DOI TARA - Full Text URL

Murphy, S, He's got the touch': Tracing the masculine regulation of the body schema in reciprocal relations between 'self-others-things', Marketing Theory , 1, 2022, p21 - 40 Journal Article, 2022 TARA - Full Text URL

O'Leary, K., Murphy, S., Online Gambling during/after Covid, Academy of Marketing 2022 Annual Conference, Huddersfield., 5-7 July, edited by S. Roper & C. McCamley , 2021 Conference Paper, 2021

Stephen T. Murphy, `He"s got the touch": Tracing the masculine regulation of the body schema in reciprocal relations between `self-others-things", Marketing Theory, 22, (1), 2021, p21 - 40, p21-40 Journal Article, 2021 DOI

Hill, T., Murphy, S., Canniford., Communities of Stigmatized Knowledge: Social Exclusion, Political Sovereignty, and Globalized Capitalism, Advances in Consumer Research Conference,, Paris, 1 - 4 October, Vol 48, 2020, pp1198- Conference Paper, 2020

Murphy, S, Assembling Embodiment: Body, Techniques and Things, Advances in Consumer Research , 48, 2020, p1112 - 1117 Journal Article, 2020 TARA - Full Text

Murphy, S., Patterson, M., O'Malley, L, Learning How: Body techniques and the consumption of experience, Marketing Theory , 2019 Journal Article, 2019 TARA - Full Text

O'Leary, K., Murphy, S., Moving beyond Goffman: The performativity of anonymity on social networking sites, European Journal of Marketing, 2019, p83-107 Journal Article, 2019 TARA - Full Text

O'Dwyer, M., O'Malley, L., Murphy, S., & McNally, R. C, Insights into the creation of a successful MNE innovation cluster, Competitiveness Review, 2015, p288-309 Journal Article, 2015 TARA - Full Text

O'Malley, L., O'Dwyer, M., McNally, R. C., and Murphy, S, Identity, collaboration and radical innovation: The role of dual organisation identification, Industrial Marketing Management, 2014, p1335-1342 Journal Article, 2014 TARA - Full Text

Murphy, S. and M Patterson, Elucidating a Theory of Practice for Consumer Research, European Advances in Consumer Research Conference, 2013 Journal Article, 2013 TARA - Full Text

Murphy, S. and M. Patterson, Motorcycling Edgework: A Practice Theory Perspective, Journal of Marketing Management, 2011, p1322-1340 Journal Article, 2011 TARA - Full Text

Research Expertise

Description

I work in the phenomenological tradition, examining the lived, embodied texture of consumer experience and the social, material, and technological forces that shape it. Drawing primarily on Merleau-Ponty, my research asks what consumer life feels like from the inside " how skills are developed in and through the body, how emotions emerge from the rhythms of everyday experience, and how a sense of self is assembled and disrupted through what we do and what we do it with. A consistent concern across my work is how those lived experiences are structured by broader forces: markets, technologies, gender arrangements, and social exclusion. My current projects examine craftworkers navigating the commercialisation of passionate hobbies, serious leisure practitioners whose communities have migrated onto digital platforms, and consumers whose experience of time and attention is reshaped by digital device use. Earlier work examined high-speed motorcycling, body techniques in craft consumption, boredom and temporality, and the resonant awakenings that draw consumers into conspiracy theory communities. What connects these seemingly disparate projects is a consistent method and set of questions: drawing on phenomenology to ask what each of these experiences feels like from the inside, and what social, material, and technological forces structure that felt experience. I welcome enquiries from prospective PhD students whose interests connect to phenomenology, embodiment, consumer experience, or the politics of everyday life. The strongest applications come from students who have identified a specific question they want to pursue and can explain why existing frameworks cannot answer it.

Projects

  • Title
    • "Making something from nothing": Phenomenological insights into handling craftwork from home
  • Summary
    • How are craftworkers lives influenced by the demands and expectations of working from home? And how are craft workers' identities enacted to demonstrate an ability to cope with these additional home-based demands? This study brings a phenomenological perspective on home and situated experience to bear on a combination of ethnographic material and interview data collected over a three-year period with female craftworkers in Ireland and the UK. This research shows that while craftwork presents consumers with opportunities to pursue creative work, doing so from the home, also means coping with additional risks, responsibilities, and expectations. In contributing to the growing interest in the contemporary craft revival, this research shows that where craft happens matters to how it is experienced, and that the pursuit of craftwork is compelled and constrained by a range of social, cultural, and economic demands.
  • Funding Agency
    • Dublin City Council
  • Date From
    • 2021
  • Title
    • 'Do Your Own Research': How and when conspiracy theories resonate
  • Summary
    • How and when do people become conspiracy theorists? Answers to this question vary by discipline and include explanations made at both individual and societal levels of analysis. Recently, the concept of 'resonance' has been put forward as a means to unite these levels of analysis. Resonance describes how individuals can experience conspiracy theories as 'awakening moments', particularly when these alternative claims to truth enable social groups to handle social problems and grievances. To date, however, studies have not explained the processes and contextual conditions by which experiences of resonance occur. Drawing on data from an extended ethnographic study of the British 'truth seeker' movement, this study examines the specific contexts in which persons, situations and cultural objects combine to create resonance. We show that people's initial receptivity to conspiracy theories is primed by moral emotions, which include feelings of indignations, contempt and resentment. Next, we demonstrate how 'awakenings' are sparked by interactive situations where people work together to solve shared problems. Finally, we explain how the participatory qualities of conspiracy theories sustain lasting transformation in worldviews. This research shows that in the myriad of activities involved in 'doing your own research' the truth seeker subjectivity is created and maintained.
  • Date From
    • 2018
  • Title
    • Mundane Emotions: Losing Yourself in Boredom, Time, and Technology
  • Summary
    • Much marketing and consumer research has drawn attention to the positive and joyful emotional feature of consumer tribes. However, research has little to say on boredom, an emotional state prevalent in consumers' lives that was exacerbated during the COVID-19 pandemic due to lockdown restrictions. Informed by Heidegger's understanding of boredom as a fundamental mood tied to temporality, this research uses semi-structured interviews to identify two kinds of boredom - superficial and profound boredom - and their specific temporal dynamics. Superficial boredom is common, and refers to a situational restlessness in which people desire distractions. In contrast, profound boredom refers to an existential discomfort in which people struggle with a sense of self, but ultimately can result in authentic self-disclosure. We explain superficial boredom as a symptom of a dominant capitalist temporal regime that comprise connectivity and acceleration. Together these temporal logics fragment and compress time in ways that encourage mundane social media consumption that simply fills time. We also explain how profound boredom stems from an abundance of uninterrupted time spent in relative solitude. We highlight two paradoxes. On the one hand, social media consumption exploits superficial boredom and at the same time suppresses the time and opportunity for its overcoming. On the other hand, it is the depths of distress within profound boredom that reveals possibilities for authentic self-disclosure. In providing a theory of boredom, our research contributes to consumer research's understanding of mundane emotions, and the organisation of time in contemporary consumer society.
  • Date From
    • 2021

Keywords

Conspiracy Theory; Consumer Behavior; Consumer behaviour, society; Marketing

Recognition

Representations

Editorial Board Member Marketing Theory

External Examiner University of Bath 2021

Expert Reviewer for Marketing Quality and Qualifications Ireland (QQI) conducting a review of accreditation application for Dublin Business School's MSc Marketing Programme. 20024

External Research Supervisor University of Essex 2020

Reviewer for Marketing Theory 2019

Reviewer for Consumer Culture Theory Conference 2023

Reviewer for Bollettino della Società Geografica Italiana 2024

Awards and Honours

Trinity Business School Research Impact Award 2025 2025

Trinity Business School Excellence in Teaching Award 2024 2024

Top cited article for 2023 (Wiley) 2023

Trinity Business School Excellence in Teaching Award 2023 2023

Trinity Business School Performance Excellence Award 2022 2022

Trinity Business School Excellence in Teaching Award 2021 2021

Best Conference Paper - Consumer Culture Theory Conference Montreal 2019

Essex University Student Choice Award for "Innovative Teaching" 2017

Best Paper in Track - Academy of Marketing Annual Conference Limerick 2017

Best Paper in Track - Academy of Marketing Annual Conference, Liverpool 2011

TBS Excellence in Teaching Award 2025

Memberships

Fellowship of The Higher Education Academy 2017

Consumer Culture Theory Consortium 2016

Academy of Marketing 2015