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Dr. Norah Campbell
Associate Professor, Trinity Business School


Norah Campbell is a lecturer in critical marketing.

Her teaching is in management theory, and science and technology studies.

Her research interests are in nano-bio-info-cogno markets, climate change, and the food industry.

This work has been published in both science journals (Nature Nanotechnology) and social science journals (Science, Technology and Human Values).

Publications and Further Research Outputs

Peer-Reviewed Publications

Norah CampbelNorah Campbell, Sarah Browne, Marius Claudy, Kathryn Reilly, Francis M. Finucane, Ultra-Processed Food: The Tragedy of the Biological Commons, International Journal of Health Policy and Management, 2023 Journal Article, 2023 TARA - Full Text URL

Campbell, Norah, Sarah Browne, Francis Finucane, Kathryn Reilly and Mélissa Mialon , How does framing work as a corporate political activity? The case of the sugar lobby in Ireland, Social Science and Medicine , 264, (113215), 2020, p12 Journal Article, 2020

Claudy M, Doyle G, Marriott L, Campbell N, O'Malley G., re Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence Through a Marketing Systems Lens, Journal of Public Policy and Marketing, 2020 Journal Article, 2020 URL

Claudy, Marius, Vijayakumar, Suhas, Campbell, Norah, Reckless spreader or blameless victim? How vaccination status affects responses to COVID-19 patients , Social Science and Medicine, 2022 Journal Article, 2022 URL

Norah Campbell Francis Finucane Sarah Browne Marius Claudy Mélissa Mialon Francisco Goiana-Silva Serge Hercberg, The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe , Journal of Public Policy and Marketing , doi:10.1177/07439156, 2021 Journal Article, 2021 URL

Viruses and Bacteria in, editor(s)Alan Bradshaw and Joel Hietanen , Dictionary of Coronavirus Culture, London, Penguin Random House, 2020, pp363 - 371, [Norah Campbell ] Book Chapter, 2020

Norah Campbell, Really Long Range Planning: Cixin Liu's Rememberance of Earth's Past, Academy of Management Education and Learning , 19, (3), 2020, p433 - 434 Review Article, 2020 URL

N. Campbell G. Sinclair and S. Browne, Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 35, 2019, p789 - 817 Journal Article, 2019

Campbell, Norah, Gerard McHugh and Paul Ennis, Climate Change is Not a Problem: Speculative Realism at the End of Organisation, Organization Studies,, 2018, p1-20 Journal Article, 2018 URL

Norah, Stephen Dunne and Paul E. Ennis , Immaterialism, Objects and Social Theory, Theory Culture and Society, 36, (3), 2019, p121 - 137 Journal Article, 2019 URL TARA - Full Text

F. Finucane, N. Campbell, Sobering evidence that higher taxes will mitigate alcohol-related cancer harms, The Lancet Regional Health Europe, 11, 2021, p100246- Journal Article, 2021 URL

Campbell, Norah and Cormac Deane, Bacteria and the Market, Marketing Theory,, 2018, p1 - 21 Journal Article, 2018 URL

M. Steele, M. Mialon, S. Browne, N. Campbell, F. Finucane, Obesity, public health ethics and the nanny state, Ethics, Medicine and Public Health, 19, 2021, p Journal Article, 2021 URL

Campbell, Norah, Deane, Cormac and Murphy, Padraig, Advertising Nanotechnology: Imagining the Invisible, Science, Technology & Human Values, 40, (6), 2015, p965 - 997 Journal Article, 2015 URL DOI

Campbell, Norah Aidan O'Driscoll and Michael Saren, Reconceptualising Resources: A Critique of Service Dominant Logic, Journal of Macromarketing , 33, (4), 2013, p306 - 321 Journal Article, 2013 URL DOI

Campbell, Norah, Desmond, John, Ficthett, Kavanagh, Donncha, McDonagh, Pierre, O'Driscoll, Aidan, Prothero, Andrea , Myth and the Market, Ist, Dublin, University College Dublin, 2014, 1 - 423pp Book, 2014

The Politics of Consumption: Ephemera: theory and politics in organization, 13, 2, (2013), 279p, Bradhaw, Alan, Norah Campbell and Stephen Dunne, [eds.] Journal, 2013

Signs and Semiotics of Advertising in, editor(s)Jonathan Schroeder, Sam Warren and Emma Bell , The Routledge Companion to Visual Organisation , London, Routledge, 2013, pp258 - 279, [Campbell, Norah] Book Chapter, 2013 DOI

The Posthuman Consumer in, editor(s)Russell Belk and Rosa Llamas , The Routledge Companion to Digital Consumption, London, Routledge, 2012, pp96 - 125, [Campbell, Norah] Book Chapter, 2012 DOI

Campbell, Norah, Regarding Derrida: the tasks of visual deconstruction, Qualitative Research in Organization and Management, 7, (1), 2012, p1 - 23 Journal Article, 2012 DOI

Campbell, Norah and O'Driscoll, Aidan, Bodies of Technology: Life as 'informational', 'complex' and 'networked', European Advances in Consumer Research, Royal Holloway, London, 1-3 July 2010, edited by Alan Bradshaw, Pauline Maclaran and Chris Hackley , 2011 Conference Paper, 2011

Visual Culture in, editor(s)Dale Southerton , Encyclopedia of Consumer Culture, Thousand Oaks, Sage Publications, 2011, pp1506 - 1510, [Campbell, Norah and Jonathan Schroeder] Book Chapter, 2011

Campbell, Norah, Future Sex: Cyborg Bodies and the Politics of Meaning, Advertising and Society Review, 11, (1), 2010, p75-100 Journal Article, 2010 URL

Campbell, Norah, Michael Saren and Aidan O'Driscoll, The Primitive, Technology and Horror: A Posthuman Biology, ephemera: theory and politics in organization, 10, (1), 2010, p152-176 Journal Article, 2010 TARA - Full Text URL

Campbell, Norah, Aidan O'Driscoll and Michael Saren, The Posthuman: The End and the Beginning of the Human, Journal of Consumer Behaviour , 9, (2), 2010, p86 - 101 Journal Article, 2010 DOI

Campbell, Norah, Aidan O'Driscoll and Michael Saren, The Posthuman: The End and the Begining of the Human, European Institute for Advanced Studies in Management, Milan, 2-3 April 2009, edited by Avi Shankar, Bernard Cova, Antonella Caru , 2009 Conference Paper, 2009

"The Technological Gaze" Irish Marketing Review, 19, 1/2, (2007), 1 - 19p, Aidan O Driscoll, [eds.] Journal, 2007

Norah Campbell, Aidan O'Driscoll, Michael Saren, Marketing the Primitive, Technology and Horror, European Advances in Consumer Research, Milan, edited by Cele Otnes , 8, 2006, pp166 - 167 Conference Paper, 2006

Campbell, N., Deane, C., Murphy, P., The sounds of nanotechnology, Nature Nanotechnology, 12, (7), 2017, p606-610 Journal Article, 2017

Kavanagh, D., Desmond, J., Fitchett, J., Campbell, N., Myth and the market: An introduction, Culture and Organization, 2015, p1-6 Journal Article, 2015

Campbell, N., McHugh, G., Ooo: Oooh!, Assembling Consumption: Researching Actors, Networks and Markets, 2015, p92-102 Journal Article, 2015

Norah Campbell, Aidan O"Driscoll, Marketing and Quality of Life, Encyclopedia of Quality of Life and Well-Being Research, 2014, p3825--3828 Journal Article, 2014

Campbell, N., O'Driscoll, A., Saren, M., The posthuman: The end and the beginning of the human, Journal of Consumer Behaviour, 9, (2), 2010, p86-101 Journal Article, 2010

Norah Campbell, Gary Sinclair and Sarah Browne, Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 2019 Journal Article, 2019 URL

Non-Peer-Reviewed Publications

Norah Campbell, 'Podcast: Climate Change and the Speculation of Quentin Meillassoux', Field Day Podcast Series,, 2017, - Broadcast, 2017 URL

Campbell, Norah, 'Marketing is Killing Us I: The Case of Food', Village Magazine, August 2017, 2017, - Broadcast, 2017 URL

Campbell, Norah , 'Marketing is Killing Us II: The Case of Fashion', Village Magazine, Village Magazine, 2017, - Broadcast, 2017 URL

Research Expertise


Food lobbying and public relations Critical, historical and ontological aspects of capitalism Climate change and the role of the university


  • Title
    • Bacteria and the Market
  • Summary
    • We present a psychoanalytic reading of 332 images of bacteria in advertising and public service announcements in the period since 1848. The non-rational mechanisms that are at play in these images suggest that the depiction of bacteria in advertising operates according to a dialectic of alienation and belonging that is the foundation of our social world. There are four recurring discursive-aesthetic categories that draw bacteria into visuality: cuteness, overpopulation, the lower classes, and sex. We propose that bacteria may be viewed as symptoms of the fears and pleasures that are awakened by living in mass market society and in the midst of a plethora of microscopic Others. We then identify an antibacterial sinthome at play, which makes it possible to ask why these symptoms appear to us in the way that they do. The antibacterial sinthome expresses and gives form to our ambivalent position as individuals in a market society, where our lives are preoccupied with identifying and controlling enemies and incorporating allies. In this way, the antibacterial sinthome enacts an autoimmune logic that encourages us to ignore the macro and long-term consequences of living in an antibacterial society.
  • Date From
    • September 2016


Consumer behaviour, society; Embodiment; Feminism; History of Technology; Information theory; Material Culture; Posthumanities


Awards and Honours

Fellow, Trinity College Dublin 2018


Editorial Policy Board - Journal of Macromarketing (Sage) 2015

Editorial Board - Consumption, Markets and Culture (Routledge) 2016