Dr. Ashish Kumar Jha
Professor In Business Analytics, Trinity Business School
Biography
Ashish Kumar Jha is a Professor in Business Analytics at Trinity Business School. He is the founding director of M.Sc. Business Analytics (Ranked 1st in Ireland and 24th Globally). He is a co-director of Trinity Centre for Digital Business and Analytics. He is the Area Coordinator for Operations and Analytics area. He is a funded Investigator at SFI Research Centre ADAPT. He is a member of EU Cost Action on Fintech and AI. Ashish holds a PhD in Information Systems and his research revolves around the areas of fake news and social media analysis. Ashish uses statistical and analytical techniques to understand how firms and consumers interact on social platforms and its effects for both firms and their consumers. Ashish teaches courses at all levels from undergrad (Quantitative methods), M.sc. (Social media Analysis, Data Visualization), MBA (Leading with Big Data) to PhD (Theories on IS Research). He has also conducted executive training sessions in field of digital transformation and data visualization. He was a member of numerous administrative and research committees throughout his career including recruitment committee, doctoral committee, and scientific committee at Rennes School of Business and Doctoral Committee at SP Jain Institute of Management and Research Ashish has lived and worked in multiple countries. He joined Trinity Business School in 2019. He was, earlier employed at Rennes School of Business in France wand in India (S.P. Jain Institute of Management and Research in Mumbai). He received his PhD from Indian Institute of Management in Calcutta in India in field of Management Information Systems. Ashish holds a Bachelor's degree in Electronics and Communication Engineering. Ashish is an internationally recognized researcher in the field of Information Systems Research. He is a distinguished member of Association of Information Systems and is a committee member for AIS early career awards. His work utilizes both secondary data based statistical analysis as well as controlled experiments. His papers have been published in many top journals of the field including Journal of MIS (listed in FT list of preferred journals), Journal of AIS, Information and Management, International Journal of Production Economics, Communications of AIS among others. He has also presented his work at numerous top conferences of field including International Conference on Information Systems, European Conference on Information Systems, Decision Sciences Institute Annual Meeting, Informs Annual Meeting among others. Ashish serves as an Associate Editor for European Journal of Information Systems and Information & Management and Information Systems Frontiers and also serves as ad-hoc reviewer and associate editor for various conferences and journals including International Conference on Information Systems, European Conference on Information Systems, European Journal of Information Systems, Decision Support Systems, Expert System with Applications, Decision Sciences, International Journal of Production Economics etc. Ashish has been a part of research groups working on robotic process automation in IT services industry and jointly holds multiple patents in the field of IT services management and optimization. He has also worked closely with businesses and advised them as well as written teaching cases on firms like Microsoft, Bosch, Wipro etc.
Publications and Further Research Outputs
Peer-Reviewed Publications
Venu Puthineedi and Ashish Kumar Jha, An Empirical Investigation into Initial Opinion Formation on Social Media Platforms, UK Association for Information Systems 2025, Newcastle, UK, 2025
Yang Su, Brian Lucey and Ashish Kumar Jha, Tracing the Evolution of Finance Research: A Topic Modeling Analysis of AJG-Ranked Journals, International Review of Financial Analysis, 104559, 2025, p104559
Puthineedi, V. B., Eachempati, P., Jha, A. K., & Srivastava, P. R., An Event Study Approach to Analyze the Confounding Nature of Bitcoin on Blockchain Disclosures., Pacific Asia Journal of the Association for Information Systems, 17, (1), 2025, p3
Ashish Kumar Jha, Jose Benitez, Laura, Ana, Unleashing IT Business Value: How Social Media Activities Drive Operational Performance, Academy of Management Annual Meeting 2025, Copengagen, 2025
Rohit Nishant, Ashish Kumar Jha, A study on the impact of moods and nudges in spreading fake news, Academy of Management Annual Meeting 2025, Copenhagen, 2025
Rohit Nishant, Ashish Kumar Jha, An experimental study to investigate the impact of moods and nudges on fake news, European Academy of Management 2025, 2025
Jha, Ashish Kumar and Nishant, Rohit, Judging a Book by its Cover: Understanding the Phenomenon of Fake News Propagation from an Evolutionary Psychology Perspective, Journal of the Association of Information Systems, 26, (2), 2025, p294 - 327
Ashish Kumar Jha, Jose Benitez, Laura, Ana, How do firms design and leverage Twitter activities to improve operational performance, POMS Annual COnference, USA, 2024
Venu Puthineedi and Ashish Kumar Jha, First information bias and information consumption on social media platforms, Irish Academy of Management Annual Meeting, Cork, 2024
Tiwari, S., Sharma, P., & Jha, A. K., (2024). Digitalization & Covid-19: An institutional-contingency theoretic analysis of supply chain digitalization, International Journal of Production Economics, 267, (109063), 2024
Ashish Kumar Jha, Island Nations and Supply Chain Disruptions: Analysis of Mitigation Strategies adopted by trading companies in Ireland, Irish Academy of Management, Cork, 2024
George Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha, Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?, Marketing letters, (35), 2024, p59-71
Agarwal, A., Jha, A. K., & Jagasia, J., She has got a gig: affordances of on-demand work apps for marginalised women enduring time scarcity, Behaviour & Information Technology, 43, (8), 2024, p1636-1651.
Prajwal Eachempati, Laurent Muzellec and Ashish Kumar Jha, Examining the Interplay Between Privacy Policy and Performance: A Study of Facebook"s Public Discourse, Pacific Asia Journal of Information Systems, 2024, p29
Jha, A. K., & Verma, N. K., Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication., Information Systems Frontiers, 26, (1), 2024, p177 - 194
Mohammed Jasim and Ashish Kumar Jha, Human-AI Cognitive Divide: An Empirical Investigation, International Conference on Information Systems, Bangkok, 2024
Venu Puthineedi, o Initial Opinion Formation on Social Media Platforms, Workshop on Information Technology and Society (WITS) 2024, Bangkok, 2024
Su, Y., Lucey, B. M., & Jha, A. K., Finance Research and the UN Sustainable Development Goals"an analysis and forward look., Research in International Business and Finance, 71, 2024, p102463
Dmitry Romanov, Valentin Molokanov, Nikolai Kazantsev, Ashish Kumar Jha, Removing order effects from human-classified datasets: A machine learning method to improve decision making systems, Decision Support Systems, 2023, p113891
Praveen Ranjan Srivastava, Prajwal Eachempati, Ajay Kumar, Lalitha Dhamotharan, Ashish Kumar Jha, Best strategy to win a match: an analytical approach using hybrid machine learning-clustering-association rule framework, Annals of Operations Research, 325, (1), 2023, p319-361
Venu Puthineedi and Ashish Kumar Jha, Dismantling Echo-Chambers: An approach to handle misinformation, European Academy of Management Annual Meeting, Dublin, 2023
Adhikari, A., Kundu, T., & Jha, A. K., Collaboration Strategies for Private COVID-19 Vaccine Supply Chain Under Demand Uncertainty: An Indian Perspective, Global Business Review, 2023
Satendar Singh, Arnab Adhikari, Sayantan Kundu, Amit Sachan, Ashish Kumar Jha, Fairness-concerned greening and pricing strategies under competitions and different channel leaderships, Industrial Marketing Management, 115, 2023, p484-509
Venu Puthineedi, Prajwal and Ashish Kumar Jha, o 'Bitcoin vs Blockchain": An Event Study Approach to Analyze the Confounding of Bitcoin on Blockchain Disclosures, Irish Academy of Management Annual Meeting, Galway, Ireland, 2023
Ashish Kumar Jha, Island Nations and Supply Chain Disruptions: Analysis of Mitigation Strategies adopted by trading companies in Ireland, IFIP WG 8.6 Conference 2023, India, 2023
Ashish Kumar Jha, The European Union"s Artificial Intelligence Act: An analysis of preliminary perceptions and responses of Irish SMEs, IFIP WG 8.6 Conference 2023, Nagpur, India, 2023
R Srinivasan, AK Jha, NK Verma, To talk or not?: An analysis of firm"initiated social media communication's impact on firm value preservation during a massive disruption across multiple firms and industries, Decision Sciences, 54, (4), 2023, p410 - 434
Verma, N. K., Jha, A. K., Bose, I., & Ngai, E. W., A Market Value Analysis of Buyer"Supplier Relationship Building Awards., IEEE Transactions on Engineering Management, 71, 2023, p4848 - 4861
Ashish Kumar Jha, o With Age Comes Wisdom: Examining the effects of CEO Age on Digital Orientation of Firms, India Strategy Conference, India, 2023
Jha, A. K., & Verma, N. K., Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses, Information Systems Frontiers, 25, (2), 2023, p723 - 742
Wan, X., Jha, A. K., Kazantsev, N., & Boh, W. F., Online-to-Offline Platforms: Examining the Effects of Demand-Side Usage on Supply-Side Decisions., Information & Management, 60, (2), 2023, p103757.
Venu Puthineedi and Ashish Kumar Jha, o Echo Chambers and Misinformation: Political Ideologies and Personalities, Decision Sciences Institute Annual Meeting, USA, 2023
Eachempati, P., Muzellec, L., & Jha, A., The Relationship Between data privacy discourses and company performance at Facebook (2004-2021). , ADAPT Scientific Conference. , Dublin, 2022
Eachempati, P., Muzellec, L., & Jha, A., An Investigation of the Relationship Between Privacy Crisis, Public Discourse on Privacy, and Key Performance Indicators at Facebook (2004-2021), Personal Data Protection and Privacy Law, London, 2022
Eachempati, P., Muzellec, L., & Jha, A. , An Investigation of the Relationship Between Privacy Crisis, Public Discourse on Privacy, and Key Performance Indicators at Facebook (2004-2021). , Central and Eastern European e|Dem and e|Gov Days 2022, 2022
Venu Puthineedi, Ashish Kumar Jha, Prajwal Eachempati, Bitcoin vs Blockchain: An Event Study Approach to Analyze the Confounding of Bitcoin on Blockchain Disclosures, 12th European Decision Science Institute Annual Meeting, Dublin, 2022
Arnab Adhikari, Megha Sharma, Sumanta Basu, Ashish Kumar Jha, Uniform or spatially differentiated? Pricing Strategies for Information Goods under simultaneous and sequential decision-making in multi-market context, Journal of Retailing and Consumer Services, 64, 2022
Measuring and managing digital supply chain performance in, editor(s)Bart L. MacCarthy and Dmitry Ivanov , The Digital Supply Chain, 2022, [Ashish Kumar Jha, Nishant Kumar Verma, Indranil Bose]
Agi, M. A., & Jha, A. K. , Blockchain technology in the supply chain: An integrated theoretical perspective of organizational adoption, International Journal of Production Economics, 247, 2022
Caulfield, J., & Jha, A. K., Stadiums and Digitalization: An Exploratory Study of Digitalization in Sports Stadiums, Journal of Decision Systems, 31, (1), 2022, p331 - 340
Alka Agarwal, Jyoti Jagasia, Ashish Kumar Jha, MARGINALISED WOMEN AND TIME SCARCITY: A MIXED METHOD STUDY ON `ON DEMAND WORK APPS, ITAIS and MCIS 2022, Catanzaro, 2022
Venu Bhaskar Puthineedi , Ashish Kumar Jha, Prajwal Eachempati, Riding the bitcoin wave: a firm-centric strategy to elevate financial performance, Irish Academy of Management, Dublin, 2022
A Sinha, A Adhikari, AK Jha, Innovational duality and sustainable development: finding optima amidst socio-ecological policy trade-off in post-COVID-19 era, Journal of Enterprise Information Management, 2022
Ashish KumarJha and SnehalShah, Disconfirmation effect on online review credibility: An experimental analysis, Decision Support Systems, 145, (113519), 2021
Alka Aggarwal, Ashish Kumar Jha, Mobile Apps as Digital Emancipators of Women in Emerging Economies, Indian Subcontinent Region Decision Science Institute Annual Conference, India, December 27-29, 2021, 2021
Jha, Ashish Kumar, Bose, Indranil, Linking Drivers and Outcomes of Innovation in IT Firms: The Role of Partnerships, Information Systems Frontiers, 2021
Arunima Haldar, Mehul Raithatha, Ashish Kumar Jha, Firm's Societal Commitment and Firm Value: A Match Made in Hell?, International Communication-Management Conference (ICMC 2021), India, January 7-8, 2021, 2021
R Hasan, Ashish K Jha, Ben Lowe, Consumers' Review Text Characteristics in Ride sharing Platforms and the Role of Personality Traits, AMS WORLD MARKETING CONGRESS, 2020
Jha, Ashish Kumar; Agi, MAN; Ngai, Eric W.T., A note on big data analytics capability development in supply chain, Decision Support Systems, 138, 2020
Arnab Adhikari, Megha Sharma, Sumanta Basu, Ashish Kumar Jha, Designing Pricing Strategies for Information goods under Competition, Spatial Differentiation, and Simultaneous and Sequential Decision-making, Indian Subcontinent Region Decision Science Institute Annual Conference, India, December 2020, 2020
Jha, Ashish Kumar, and Snehal Shah, Social Influence on Future Review Sentiments: An Appraisal-Theoretic View , Journal of Management Information Systems, 36, (2), 2019, p610 - 638
Jha, Ashish Kumar and Bose, Indranil., Conflict and Development: A Headquarter Intervention View of IT Subsidiary Evolution, Communications of the Association for Information Systems, 45, (1), 2019, p14-
Rai, Veerendra Kumar and Mehta, Sanjit and Chandak, Praveen and Jha, Ashish Kumar and Patil, Rutuja Maruti and Puvvala, Abhinary, 'Optimizing allocation of configuration elements', USPTO, 2019, 27 June 2024, Tata Consultancy Services
Managing Social Knowledge Management: Balancing the Gatekeeping vs. Crowdsourcing Requirements in, Crowdsourcing: Concepts, Methodologies, Tools, and Applications, IGI Global, 2019, pp1224--1244 , [Jha, Ashish Kumar and Jain, Varun]
Jha, Ashish Kumar and Bose, Indranil, Supplying Innovation?: Investigating Impact of Suppliers on Innovation in IT Firms, Proceedings of Australasian Conference on Information Systems 2018, Australasian Conference on Information Systems, Sydney, 2018, pp1--10
Md Rajibul Hasan, Ashish Kumar Jha, Yi Liu, Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives, Computers in Human Behavior, 80, 2018, p220--228
Rai, Veerendra Kumar and Mehta, Sanjit and Chandak, Praveen and Jha, Ashish Kumar and Puvvala, Abhinay, 'System and method for multi-layered monitoring and control for dynamic situation handling for production support', USPTO, 2018
R Hasan, Ashish K Jha, What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries, Strategic Change, 27, (5), 2018, p469 - 476
Jha,Ashish Kumar and Shah, Snehal, Influencing The Influencers: Impact Of Past Reviews On Online Product Review Sentiments, 39th Annual ISMS Marketing Science Conference, 2017
Ashish K Jha and Snehal Shah, Influencing the Influencers: Analyzing Impact of Prior Review Sentiments on Product Reviews, Information Systems Development: Advances in Methods, Tools and Management , Larnaca, Cyprus, edited by Paspallis, N., Raspopoulos, M. Barry, M. Lang, H. Linger, & C. Schneider , 2017
Puvvala, Abhinay., Ashish Kumar Jha and V.K. Rai, A Systemic and Relational Approach to Pricing Services, Service Science, 8, (1), 2016, p1 - 13
Jha, Ashish Kumar., Jain, Varun, A Case Study Based Investigation of Social Knowledge Management Practices in India, Indian Subcontinent Region Decision Science Institute Annual Conference, Goa, India, 2016
Jha, Ashish Kumar; Bose, Indranil and Ngai, Eric, Platform based innovation: The case of Bosch India, International Journal of Production Economics, 2016
Ashish Kumar Jha, Indranil Bose, Innovation in IT firms: An investigation of intramural and extramural R&D activities and their impact, Information and Management, 53, (4), 2016, p409--421
Verma, Nishant Kumar., Jha, Ashish Kumar., Bose, Indranil., Revisiting Supplier Awards Phenomenon: Empirical Investigation of Award Impact, Indian Subcontinent Region Decision Science Institute Annual Conference, Goa, India, 2016
Ashish Kumar Jha, Indranil Bose, Innovation research in information systems: A commentary on contemporary trends and issues, Information and Management, 53, (3), 2016, p297--306
Rai, Veerendra Kumar and Jha, Ashish Kumar and Puvvala, Abhinay, IT Service Management: A Typological Classification of Policies for Governance, 2015 IEEE 17th Conference on Business Informatics, 1, 2015, pp224--231
Jha, Ashish Kumar and Bose, Indranil, Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT Firms, Workshop on E-Business, 2015, pp186--190
Jha, Ashish Kumar, Bose, Indranil, Cooperate to Dominate: An Empirical Analysis of Cooperation Decisions on Technological Innovation, Informs Annual Meeting 2015,, 2015
Innovation styles, processes, and their drivers: an organizational perspective in, Technology, innovation, and enterprise transformation, IGI-Global, 2015, pp143--163 , [Jha, Ashish Kumar and Bose, Indranil]
Verma, Nishant Kumar, Jha, Ashish Kumar, Bose, Indranil, Investigating the Value of Performance: How much are Supplier Awards Worth?, Manufacturing and Service Operations Management Conference 2015, Toronto, Canada, 2015
Jha, Ashish Kumar, Bose, Indranil, An Investigation into the Impact of Partnerships on Product and Process Innovation in IT firms, IFIP Wg8.2 Organizations and Society in Information Systems (OASIS), Texas, 2015
Rai, Veerendra Kumar and Mehta, Sanjit and Chandak, Praveen and Jha, Ashish Kumar and Puvvala, Abhinay, 'Obtaining optimal pricing strategy in a service engagement', USPTO, 2015
Verma, Nishant Kumar., Jha, Ashish Kumar., Bose, Indranil, Giving the Right Signals : Empirical Investigation of the Efficacy of Supplier Awards as Market Signal Mechanism, XIX Annual International Conference of Society of Operations Management, Kolkata, India, 2015
Jha, Ashish Kumar, and Indranil Bose, Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT Firms, Workshop on E-Business, Texas, 2015
Puvvala, Abhinay and Jha, Ashish Kumar and Rai, Veerendra Kumar and Vin, Harrick Mayank, Inefficiencies in IT Production Support Operations: Detection and Impact Analysis, European Conference on Information Systems, 2015
Jha, Ashish Kumar., Jain, Varun, Social Knowledge Management: Enabling the Giant Leap to Future, Pan IIM World Management Conference 2015, Indore, India, 2015
Jha,Ashish Kumar., Jain, Varun, Marketing "Catch Up TV": Success Drivers of Internet Entertainment Channels, International Marketing Conference (MARCON), Kolkata, India, 2014
Jha,Ashish Kumar, and Rahul Roy, Self-Professed Doom: A System Dynamic Investigation in Indian Auto Industry Slowdown, Asia pacific Systems Dynamic Conference, Tokyo, Japan, 2014
Jha, Ashish Kumar and Puvvala, Abhinay and Mehta, Sanjit and Rai, Veerendra Kumar and Vin, Harrick Mayank, An Agent Based Approach for Effort Estimation in Production Support, Australasian Conference on Information Systems, 2014
Jha,Ashish Kumar and Bose, Indranil, Evolution of Offshore IT subsidiaries: A case study on Microsoft IT India, Second Pan IIM World Management Conference, Khozikode, India, 2014
Ashish Kumar Jha, Indranil Bose, A Framework for Addressing Data Privacy Issues in E-Governance Projects, Journal of Information Privacy and Security, 9, (3), 2013, p18--33
Non-Peer-Reviewed Publications
Snehal Shah and Ashish Kumar Jha, Team of rivals: Co-opetition as a Framework for Technology Startups, Asian Management Insights, 4, (2), 2017
Jha, Ashish Kumar, Jain, Varun., Chowdhry, Vridhi., and Bose., Indranil, Transforming the Traditional Indian Retailer, Asian Management Insights, 2016, p3 - 2
Bose, Indranil and JOSHI, HAVOVI and JHA, ASHISH K, MICROSOFT ITINDIA: A JOURNEY IN BUSINESS MODEL TRANSFORMATION, 2015
Bose, Indranil., Saranga, Haritha., Santhanam, Ravi., Lahiri, Saikat., Jha, Ashish Kumar, Bosch: platform based product Innovation, 2014
Research Expertise
Description
I am a researcher in the broad field of information systems and business analytics. I like to work on new challenges based on emerging technologies and its impact on businesses. My preferred mode of research is based on statistical analysis of quantitative data, but every now and then I do take up case study based projects. My primary areas of research interest are: . Social Media and Impact on Firms . Web Content Analysis and Consumer Insights . Technology innovation and Digital Transformation . Business Analytics . Big Data and Network AnalyticsProjects
- Title
- Future Technologies Lab
- Summary
- Collaborative funded work with newsCorp group to identify use case for upcoming technologies in news and journalism
- Funding Agency
- NewsCorp-ADAPT
- Date From
- November 2025
- Date To
- December 2026
- Title
- GenAI Lab for DCC
- Summary
- Collaborative funded project with Dublin City Council to enable identification of AI initiatives for local government
- Funding Agency
- Dublin City Council
- Date From
- September 2024
- Date To
- December 2026
- Title
- MarSci
- Summary
- Developing a marketing Mix modelling for enterprises to find their best RoI
- Funding Agency
- Enterprise Ireland
- Date From
- January 2025
- Date To
- July 2026
- Title
- AI Index in Ireland
- Summary
- A multi Year project to find the state of AI adoption in Ireland
- Funding Agency
- Microsoft
- Date From
- December 2023
- Date To
- July 2025
- Title
- AI Human Collaboration
- Summary
- Identifying how humans and AI collaborate in personality based collaborative tasks
- Funding Agency
- ADAPT-Research Ireland
- Date From
- January 2024
- Date To
- December 2024
- Title
- Privacy and Value of Digital Data
- Funding Agency
- ADAPT-Research Ireland
- Date From
- September 2022
- Date To
- Septamber 202
- Title
- ROSETTA MSCA Post Doc
- Funding Agency
- EU
- Date From
- January 2026
- Date To
- December 2027
Recognition
Awards and Honours
Fellow of Trinity College Dublin
Distinguished Member Association of Information Systems
MA (JO) Honorary Master from Trinity College Dublin
Satish K Sehgal Doctoral Student Award for excellence in scholarship and Organizational citizenship
Teaching Excellence Award
Outstanding Reviewer Award
Research Excellence Award
Performance Excellence Award
Memberships
Association of Information Systems
Institute of Electrical and Electronics Engineers (IEEE)
Decision Sciences Institute
EurOMA- European Operations Management Association