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Dr. Sheila Cannon
Assistant Professor, Trinity Business School

Biography

Sheila Cannon is Assistant Professor in Social Entrepreneurship at Trinity Business School. She conducts research on and teaches about socially innovative organisations, including social enterprises, nonprofits, and civil society organisations. Her research contributes to knowledge on how organisations influence and respond to socio-cultural change. So far, she has studied contexts including peacebuilding, LGBTQ rights, reproductive rights, digital disruption, just transition, rural development, and nature based enterprises.

Sheila has published in top journals in her field, such as Human Relations, 4-star and ranked 10th by the Financial Times (FT50), as well as the highest ranked nonprofit journal, Nonprofit and Voluntary Sector Quarterly (ABS3). Her doctoral research, "Surviving the Peace: Processes of organisational identity work in response to deinstitutionalisation of Irish Peacebuilding," received the 2015 Rudney Memorial Award for Outstanding Dissertation in Nonprofit and Voluntary Research. She subsequently served as Chair of said committee in 2016 and 2020. She won a Research Excellence award from TBS in 2018 and Teaching Excellence Awards in 2018 and 2023. She disseminates her research through The Conversation, Council on Business and Society, World Economic Forum, Newsweek, and others, making academic research accessible to a wider audience.

Sheila teaches social entrepreneurship to undergraduates and graduate students. She runs the Social Enterprise company project on the Trinity MBA; 12 social enterprises work with teams of MBA students each year on a project that is beneficial to the organisation, and provides applied learning experiences in social innovation. She uses learner-centred methods to help students engage with new ways of understanding often challenging contexts. She supervises student research at Masters and Doctoral levels.

Sheila contributes to the Trinity community as well as the wider community in several ways. In 2021 she won the Trinity Civic Engagement Award for her work with Social Enterprises. She serves as Chair of the Board of Directors of Shuttle Knit CLG social enterprise, an organisation employing Traveller women to design, create, and sell knitwear with the dual goal of empowering women and changing negative attitudes towards Travellers. In Trinity, she served as Director of the Global Business Undergraduate degree programme (2020-2023), as well as Chair of Business Student of the Year Committee, and Foundation Scholarship Examiner (2020-23). Sheila helped to design and create the Centre for Social Innovation, a TBS centre of expertise, and was appointed Associate Director responsible for engagement with practitioners in 2019. She connects research and teaching with practitioners in the third sector. For example, she has organised workshops on social impact in February 2021 and May 2019. She is member of Academic societies in her field of research, and participates in international research conferences by presenting papers, chairing sessions, and advising doctoral candidates in her field. She also provides policy advice to government on social enterprise as well as business and human rights.

As well as research and teaching, Sheila has expertise in project development and management, grant writing, and facilitating groups of practitioners. Before returning to academia, Sheila worked in the nonprofit sector in peacebuilding organisations for over 12 years, in the Balkans and in Ireland. She was Director of Development at the Glencree Centre for Peace and Reconciliation, and Programme Director at the Centre for Democracy and Reconciliation in Southeast Europe. She was Research Assistant in the Centre for Nonprofit Management at TCD from 2011 to 2015. She has a Bachelor's degree in The Classics from Vassar College.

Publications and Further Research Outputs

Peer-Reviewed Publications

Cannon, Sheila M. & Concepción Galdón, Promise, Pitfalls, and Potential of Social Entrepreneurship. Positive Change Unleashed, 1st, Routledge, 2024, 1-146pp Book, 2024 URL

Roomer, Eline; Sheila M. Cannon; David Coffey, Socio Critical Corporate Environmentalism: A systematic literature review, Innovating for the Future - Policy, Purpose, and Organizations, Academy of Management Conference, Chicago, Illinois, August 2024, 2024, pp1 - 38 Conference Paper, 2024

Cannon Sheila, Byrne Danielle, Donnelly-Cox Gemma, and Rhodes Mary-Lee, Institutional influences on social enterprise types in the Republic of Ireland, The Irish Journal of Management, 2023, p1-16 Journal Article, 2023 DOI TARA - Full Text

Coffey, David & Sheila M. Cannon, Understanding how organizations intentionally create value: Critical realism, value co-creation, and social enterprises, 9th EMES Conference, Act Locally, Change Globally: Social enterprises and cooperatives for more resilient economies and societies, Frankfurt, September 2023, 2023, pp1-28 Conference Paper, 2023

Moriarty Roisin; Tadhg O'Mahony; Agnieszka Stefaniec; Jean L. Boucher; Brian Caulfield; Hannah Daly; Diarmuid Torney; Sheila Cannon; Nessa Cronin; Brendan Dunford; Danielle Gallagher; Liam Heaphy; Ian Hughes; Rob Kitchin; Conor McGookin; Niamh Moore-Cherry; Susan P. Murphy; Tara Quinn; David Robbins; Jamie Rohu; Iulia Siedschlag; Lyndsay Walsh, Ireland's Climate Change Assessment: Volume 4: Realising the Benefits of Transition and Transformation, Environmental Protection Agency, 2023, p1 - 284 Report, 2023 URL TARA - Full Text

SP Murphy, Cannon, S, Walsh, L, Just Transition Frames: Recognition, representation, and distribution in Irish beef farming, Journal of Rural Studies, 94, 2022, p150 - 160 Journal Article, 2022 URL TARA - Full Text DOI

Sheila M. Cannon; Gemma Donnelly-Cox; Richard Hazenberg, Teaching Social Innovation through University Projects: The role of double agents in creating collaborative value, 38th Colloquium, European Group for Organization Studies (EGOS), Vienna, Austria, 7 July 2022, 2022, pp25 Conference Paper, 2022

Eline Roomer; Sheila M. Cannon, Corporate Climate Adaptation Discourses: A systematic literature review and future agenda, 38th Colloquium, European Group for Organizational Studies (EGOS), Vienna, Austria, 7 July 2022, edited by Zlatko Bodrozic; Ana Maria Peredo; Christopher Wright , 38, EGOS, 2022, pp11 Conference Paper, 2022

Sheila M. Cannon; Raymond Dart, The Emergence and Evolution of Digital Social Ventures in Dublin, Ireland, Nonprofit and Voluntary Sector Quarterly, 2022, p19 Journal Article, 2022 DOI URL

McQuaid, Siobhan; Esmee D. Kooijman; Mary-Lee Rhodes; Sheila M. Cannon, Innovating with Nature: Factors Influencing the Success of Nature-Based Enterprises, Sustainability, 13, (22), 2021, p25 Journal Article, 2021 URL URL

Páramo Ortiz, Sergio; Cannon, Sheila M., Social Innovation Framework for Social Enterprises, Emergence of Social Enterprise in Europe Conference, EMES 8th International Research Conference, University of Zaragoza, Teruel, Spain, October 2021, 8, 2021, pp1 - 22 Conference Paper, 2021

Wu, SH; Cannon, S; Coughlan, P., McNabola, A.; Novara, D.; Dreyer-Gibney, K., Sustainability-oriented process innovation and emergent social mission, EurOMA 2020, Managing Operations for Impact, Online, Warwick, 29-30 June, 2020 Conference Paper, 2020 URL

Foreword: The Opportunity of Global Social Entrepreneurship in, editor(s)Tom Gamble; Guragam Singh , Social Enterprise: A focus on entrepreneurship for the common good, Paris, France, Council on Business and Society, 2020, pp6 - 6, [Sheila M.Cannon; Conception Galdon] Book Chapter, 2020 URL

Cannon, Sheila M.; Alexandra Lamb, Paloma Raggo, Storytelling, Strategies, and Success: The Irish Reproductive Rights Movement, International Society for Third Sector Research (ISTR) 14th International Conference, Montreal, Canada, July 2020, 2020, pp1-20 Conference Paper, 2020

Cannon, Sheila M. and Raymond Dart, Dramaturgy of technology: The start-up pitch, International Society for Third Sector Research (ISTR) 14th International Conference, Montreal, Canada, July 2020, 2020, pp1-18 Conference Paper, 2020

Cannon, Sheila M. and Raymond Dart, Digital Social Innovation: A new actor in the third sector?, ARNOVA (Association for Research on Nonprofit Organizations and Voluntary Action) 48th Annual Conference, San Diego, California, USA, November 2019, ARNOVA, 2019, pp1 - 24 Conference Paper, 2019 TARA - Full Text

Truong T.N. Thang, Sheila Cannon, Cherrell Picton, Shivangi Sareen, Mary Lee Rhodes, Social Enterprises in Viet Nam and Ireland, First, Hanoi, Vietnam, Labor Publishing House (Nha xuat ban lao động), 2019, 1 - 144pp Book, 2019 TARA - Full Text

Sheila M. Cannon, Legitimacy as Property and Process: The Case of an Irish LGBT Organization, Voluntas: International Journal of Voluntary and Non-Profit Organization, 2019 Journal Article, 2019 URL DOI

Cannon, Sheila M.; Danielle Byrne; Mary Lee Rhodes; Gemma Donnelly-Cox; Raymond Dart, Social Enterprise in Ireland: A country case study, ARNOVA (Association for Research on Nonprofit Organizations and Voluntary Action) 48th Annual Conference, San Diego, California, USA, November 2019, 2019, pp1 - 23 Conference Paper, 2019

Cannon, Sheila M. and Raymond Dart, Real solutions or gimmicky distractions? Social enterprises using smartphone apps to address complex social problems, Voluntary Sector Studies Network (VSSN), York, UK, May, 2018, pp1-15 Conference Paper, 2018

Sheila M. Cannon; Raymond Dart, Digital platforms as strategy: Case study evidence of social enterprises using digital innovations for social change, ARNOVA's 47th Annual Conference. From Relief to Resilience: How Philanthropy, Nonprofits and Volunteers Bridge the Gap between Crisis and Sustainability, Austin, Texas, USA, November 2018, ARNOVA, 2018, pp1-16 Conference Paper, 2018

Cannon M. Sheila; Karin Kreutzer, Mission Accomplished? Organizational Identity Work in response to Mission Success, Human Relations, 71, (9), 2018, p1234 - 1263 Journal Article, 2018 DOI URL URL

Sheila M. Cannon, From Bad, to Good, to Redundant? A case study of an LGBT organisation in Ireland, European Group for Organizational Studies (EGOS) Annual Colloquium, Copenhagen, Denmark, July 2017, 2017, pp1-25 Conference Paper, 2017

Cannon, S. M.; G. Donnelly-Cox, Surviving the peace: Organizational responses to deinstitutionalization of Irish peacebuilding, Nonprofit and Voluntary Sector Quarterly, 44, (2), 2015, p360 - 378 Journal Article, 2015 URL DOI

Donnelly-Cox, G; S. Cannon; J. Harrison, Ireland Country Report: Eufori Study. European Foundations for Research and Innovation, Brussels, Belgium, European Commission, 2015, 597-634 Report, 2015 URL TARA - Full Text

Cannon, Sheila, Surviving the peace: Processes of organisational identity work in response to deinstitutionalisation of Irish peacebuilding, Trinity College Dublin, 2014 Thesis, 2014

Cannon, Sheila, Organizational identity work in response to deinstitutionalization, Annual Colloquium of the European Group for Organizational Studies (EGOS), Rotterdam, The Netherlands, July 2014, 2014 Conference Paper, 2014

Cannon, S.; K. Kreutzer; G. Donnelly-Cox, Mission accomplished? Organizational identity work in Irish peacebuilding organizations, Annual Colloquium of the European Group for Organizational Studies (EGOS), Montreal, Canada, July 2013, 2013 Conference Paper, 2013

Cannon, Sheila M; Donnelly-Cox, Gemma, A Hidden landscape? Finding and exploring the changing field of peacebuilding organisations, 27th EGOS Colloquium, European Group for Organizational Studies, Gothenburg, Sweden, 7-9 July 2011, 2011, pp1-24 Conference Paper, 2011

Gemma Donnelly-Cox and Sheila M. Cannon, Responses of Non-profit Organisations to Altered Conditions of Support: The Shifting Irish Landscape, Voluntary Sector Review, 1, (2), 2010, p335 - 353 Journal Article, 2010 DOI URL

Donnelly-Cox, G; S. Cannon, Searching for solutions: Reactions in Ireland to crisis and altered conditions of support, Annual Conference of the International Society for Third Sector Research (ISTR), Istanbul, Turkey, July 2010, 2010 Conference Paper, 2010

Cannon, Sheila M., Inter-ethnic Dialogue as a Personal and Collective Healing Process: Examples from Former Yugoslavia, Southeast Europe. Journal of Politics and Society, 53, (1), 2005, p38 - 45 Journal Article, 2005 TARA - Full Text URL

Non-Peer-Reviewed Publications

Cannon, Sheila M; Susan P. Murphy; Lyndsay Walsh, False dichotomy has been established between beef farming and environmentalism, Irish Times, 2022, p1-3 Journal Article, 2022 URL

Cannon, Sheila M., Long airport queues show environmental impact of air travel is not a top priority in post-lockdown era, Irish Independent, 30 May, 2022, p1 - p3 Journal Article, 2022 URL

Cannon, Sheila M; Susan P Murphy; Lyndsay Walsh, What's the Beef? how to Make a 'Just Transition' in Farming to Meet Climate Targets, Council on Business and Society: Global Voice Magazine, 24, 2022, p99 - 101 Journal Article, 2022 URL URL

Cannon, Sheila M, Nostalgia and Innovation, Irish Times, 13 June, 2022, p1-3- Journal Article, 2022 URL

Cannon, Sheila M., The MBA Social Enterprise Projects: Supporting Social Enterprises through Teaching, Regions for Social Economy Business Development - RESET, Support to Social Economy Business Development Workshop, Dublin, Ireland and online, 2 November 2021, European Union, 2022, pp20 Oral Presentation, 2022 URL

Cannon, Sheila M., Teaching and Learning the Process of Social Entrepreneurship, National Forum for Teaching and Learning, National Forum Seminar Series, Carlow Institute of Technology, Ireland, 23 April 2021, 2021, pp20 Conference Paper, 2021 URL

Páramo Ortiz, Sergio; Cannon, Sheila M., Dimensions of Social Innovation: Radical versus Instrumental Approaches in Social Entrepreneurship, Centre for Social Innovation, Research Seminar, Trinity College Dublin, 17 November 2021, Trinity Business School, 2021, pp25 Conference Paper, 2021

Cannon, Sheila M., Civic Engagement: The MBA Social Enterprise Projects, Trinity Business School, Trinity Centre for Social Innovation, Trinity College Dublin, November 2021, 2021, pp1-20 Oral Presentation, 2021

Conception Galdon; Sheila M. Cannon; Edgard Barki; Adrian Zicari; Paula Cardenau, The Paradox of Our Times and a Key Role for Social Enterprise, Council on Business and Society, 2020 Journal Article, 2020 URL

Sheila M.Cannon; Kreutzer, Karin, Version 2.0: Are Nonprofits Allowed to Reinvent Themselves?, Global Voice, Council on Business and Society, 12, 2020, p35 - 38 Journal Article, 2020 TARA - Full Text URL

Sheila M.Cannon, Fair Supply Chains and Business Education, Council on Business and Society Insights, 23 October 2020, 2020, p2 Journal Article, 2020 URL URL

Cannon, Sheila M., Climate Strikes: Greta Thunberg calls for 'system change not climate change' - here's what that could look like, The Conversation UK, 2019 Journal Article, 2019 URL URL URL URL

Blanco Sanchez, Azucena; Sheila M. Cannon (supervisor), Green Demarketing Taking Off: A new environmental CSR approach for airlines, Trinity College Dublin, 2019 Thesis, 2019 TARA - Full Text

Cannon, Sheila M. and Anne Shelly-Lacey, Submission on Social Enterprise to Oireachtas Joint Committee on Key Issues Affecting the Traveller Community, Dublin, Government of Ireland, December, 2019 Report, 2019 URL

Cannon, Sheila M., A top-down solution to the Irish border after Brexit undermines 20 years of peacebuilding, The Conversation UK, 2018 Journal Article, 2018 URL

Cannon, Sheila M., What businesses taking a stand against Donald Trump can learn from NGOs, The Conversation UK, 2017 Journal Article, 2017 URL URL

Research Expertise

Description

Sheila is a social scientist, who uses qualitative methods to contribute to organisational theory. Sheila's research focuses on social purpose organisations: social enterprises, nonprofits, and civil society organisations. Her research contributes to knowledge and literature on neo-institutional theory, organisational theory, and organisational identity work. She focuses on how organisations influence and respond to social change, particularly in the social change associated with responding to the climate crisis. So far, she has studied contexts including peacebuilding, LGBTQ rights, reproductive rights, digital disruption, nature based enterprises, and corporate activism. Sheila has published in top journals in her field, such as Human Relations, 4-star and ranked 10th by the Financial Times (FT50), as well as the highest ranked nonprofit journal, Nonprofit and Voluntary Sector Quarterly (3-star). Her doctoral research, "Surviving the Peace: Processes of organisational identity work in response to deinstitutionalisation of Irish Peacebuilding," received the 2015 Rudney Memorial Award for Outstanding Dissertation in Nonprofit and Voluntary Research. She subsequently served as Chair of said committee in 2016 and 2020. She achieved a Research Excellence award from TCD in 2018. She presents research at international conferences. She publishes in The Conversation, making academic research accessible to a wider audience.

Projects

  • Title
    • Value-Oriented Organising: Legitimising Social Change for Climate Adaptation
  • Summary
    • The technical expertise and scientific knowledge already exist to mitigate the climate crisis. The barrier to an effective response has been socio-cultural beliefs, values and assumptions that legitimise how we organise. Climate crisis response focuses on national and international climate policies, business practices, technological solutions, and individual behaviour. Meanwhile, social purpose organising, including research and practice of nonprofit, nongovernmental, and civil society organisations, has been surprisingly fragmented, diluting the global civil society efforts to legitimise sustainable ways of organising, such as regenerative food systems, sustainable agriculture, green urban planning, circular economies, and transitioning to renewable energy. VOLSOCA will synthesise the different approaches to organising with social and environmental purposes, including civil society, third sector, social enterprise, and sustainable development studies, to deliver new theory and frameworks on value-oriented organising (VOO), a new concept that I have developed to test and refine in this project. VOO is the process of creating, capturing and sharing social, environmental and economic value, a trivalent nested model. Great efforts by many third sector organisations have developed new ways to create sustainable value, but they have not scaled. VOLSOCA will kick start the scaling up of civil society sustainability initiatives by delivering a new framework for the value they create, but also how they actually influence, or legitimise, what is valued. This project opens up new horizons to address the challenge of legitimising climate adaptation, the social changes that underpin successful change required to reduce the negative impact of human activity on the natural environment as well as adapt to climate change. With my multidisciplinary team, I will use key case studies and action research to create a new theoretical framework to illustrate how the process of organising to create value influences or legitimises what is valued, and thus influences social change. This will lead to new areas of research in the socio-environmental sciences and a fundamentally new understanding of climate adaptation.
  • Funding Agency
    • Enterprise Ireland
  • Date From
    • 07/09/2020
  • Date To
    • 06/09/2021
  • Title
    • Viet Nam Ireland Bilateral Exchange (VIBE)
  • Summary
    • Sharing knowledge and resources on teaching and studying social enterprise and social innovation. We wrote a case book of social enterprises. We created a National Mapping project for Viet Nam, and a plan for one in Ireland.
  • Funding Agency
    • Irish Aid
  • Date From
    • January 2017
  • Date To
    • December 2019
  • Title
    • Value Creation in Social Enterprises: A Case Study of the Fanad Head Lighthouse, Donegal
  • Summary
    • A case study of one historic, community-owned social enterprise provides insight into how organisations create different types of value for different stakeholders. This project consists of conducting qualitative data and includes empirical work by one doctoral researcher. Firstly a comprehensive literature review was conducted, followed by data gathering at the lighthouse and with wider stakeholders. The data and findings will be written up and submitted as conference and journal articles.
  • Funding Agency
    • TCD Arts and Social Sciences Benefactions Fund
  • Date From
    • February 2023
  • Date To
    • September 2025
  • Title
    • New Forms of Civic Engagement
  • Summary
    • Across Canada and in many other countries, a 'new wave' of civic engagement is emerging (Molenveld, et al., in press; Edelenbos et al., 2018; Voorberg et al., 2014) in which communities, whether geographic or social, are working together to create major social change and provide services in different ways. This research project integrates several genres of literature to better understand how citizen initiatives succeed in social change and community building. It focuses on Ireland where major social change has occurred in recent years, notably related to women's reproductive rights and attitudes toward homosexuality. Situated at the Centre for Social Innovation, Trinity Business School, Trinity College Dublin, the project will also contribute to ongoing collaborative linkages of the Centre with the Masters program in Philanthropy and Nonprofit Leadership (MPNL) at Carleton University - the only program of its kind in Canada. Alexandra Lamb conducted research at the Centre for Social Innovation in Trinity Business School as part of her Master's degree at Carleton University, under the co-supervision of Sheila Cannon (TCD) and Paloma Raggo (Carleton). The research focussed on the women's reproductive rights movement in Ireland that resulted in the 2018 referendum successfully repealing the 8th amendment of the Irish constitution, which had effectively outlawed abortion since 1984. We identified a new approach to issue framing, responsive framing, where activists worked together to understand and respond to public opinion. The results of this research form Alexandra's master's dissertation, a conference paper at ISTR (International Society of Third Sector Research) in Montreal, July 2020, and subsequently a peer reviewed publication.
  • Funding Agency
    • Mitacs Globalink, Canada
  • Date From
    • September 2019
  • Date To
    • December 2019
  • Title
    • Preparation Support for H2020 Grant proposal
  • Summary
    • This project consisted of designing and writing a grant proposal for EU funding H2020 Excellent Science, for a project entitled: Social Innovation and Social Enterprise (SISE).
  • Funding Agency
    • Enterprise Ireland
  • Date From
    • July 2014
  • Date To
    • January 2015
  • Title
    • European Foundations for Research and Innovation (EUFORI) Study
  • Summary
    • Each European member state applied the same methodology to analyse foundations that fund and support Research and Innovation, in order to have a comprehensive map and comparative analysis of philanthropic R&I funding across Europe. The Centre for Nonprofit Management at Trinity Business School conducted the Ireland country report.
  • Funding Agency
    • European Commission
  • Date From
    • 2013
  • Date To
    • 2015

Keywords

Innovation in Nonprofit Organisations and Systems; Nonprofit organisations; Peacebuilding; Social Enterprise & Social Entrepreneurship; Social Movements

Recognition

Representations

Member of Policy Advisory Committee on Social Enterprise to the Department of Rural and Community Affairs 2019

Member of Project Advisory Group for Vantastic Mobility Services Social Return on Investment Analysis June 2018

Faculty Advisor to Enactus Ireland, supporting student social entrepreneurship 2020, ongoing

TCD representative to the Department of Foreign Affairs and Trade, United Nations Implementation Group for Business and Human Rights. 2019

Awards and Honours

Trinity Teaching Excellence Award, School level 2024

Trinity Civic Engagement Award 2021

Financial Times, Research Impact Award, Honorable Mention 2023

Teaching Excellence Award, Trinity Business School 2023

Gabriel G. Rudney Memorial Award for Outstanding Dissertation in Nonprofit and Voluntary Action Research 2015

Mitacs Globalink Research Award 2019

Research Excellence Award, Trinity Business School 2018

Teaching Excellence Award, Trinity Business School 2018

Performance Excellence Award, Trinity Business School 2021

Memberships

Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) 2010 – ongoing

European Group for Organizational Studies (EGOS) 2010 – ongoing

Academy of Management 2024 – ongoing

Social Economy Research Network of Ireland (SERNI) 2019 – ongoing

Emergence of Social Entrepreneurship in Europe (EMES) 2019 – ongoing

International Society for Third Sector Research (ISTR) 2009 – 2020