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Trinity’s International Marketing Team Shortlisted for Ireland’s Digital Media Awards 2017

Posted on 20 February 2017

Pictured left to right are: Mick Lynham (International Marketing Officer), Nonie Gaynor (International Marketing Officer), Kim Boyle (International Marketing Officer), Jennifer Murphy (Student Recruitment), Patricia Boyle (International Marketing Manager) and Dr. Seán O'Reilly (Student Recruitment Officer)

Trinity’s International Marketing Team, based in the Office of the Vice President for Global Relations was recently shortlisted as finalists for Ireland’s Digital Media Awards 2017.  The Accenture Digital Media Awards are the most prestigious Digital Awards in Ireland.  The Awards Ceremony took place on Friday 17 February and was attended by over 700 people, including Trinity’s International Marketing team. 

Trinity was nominated for its 2016 US Open Day Marketing Campaign under the Best in Public Service Category.  Trinity is proud to have been the only university represented and also the only entry in the category who ran the marketing campaign in-house, without employing an external agency.   The team was pipped to the post by the Ireland 2016 Centenary Programme, to whom Trinity wish to extend their congratulations.

Trinity’s International Marketing Team was nominated for its work on the US Open Day events, which were held in New York, Boston and Washington D.C. in March 2016.  The marketing campaign was executed by the internal International Marketing Team without agency assistance: comprising Nonie Gaynor (Project Lead and International Marketing Officer), Mick Lynham (International Marketing Officer) and Patricia Boyle (International Marketing Manager).  A team of 10 academics and other staff members from the Global Relations Team and across campus travelled to the US, to attend the events.  The 2016 US Open Day Team who travelled to the US were:

  • Prof. Juliette Hussey         Vice-President for Global Relations
  • Karen Finigan                  US Country Advisor (and US-based Open Day Lead)
  • Nonie Gaynor                  International Marketing Officer (and Dublin-based US Open Day Lead)
  • Declan Coogan                International Recruitment Manager, Global Relations
  • Sue Power                       Admissions Officer, Academic Registry
  • Prof. Mary-Lee Rhodes   Professor in Business, Trinity Business School
  • Dr. Seán O’Reilly             Student Recruitment Officer, Global Relations
  • Marielle Kelly                   International Career Advisor
  • Dr. Julia Maher                 Global Officer, School of English
  • Catherine McDonald       Global Officer, School of Computer Science & Statistcs
  • Dr. Niamh McGoldrick    Global Officer, School of Physics and School of Chemistry

The US Open Days take place in Spring each year.  The objective of the US Open Day events is to create a sense of a 'Campus Visit' locally for potential US applicants and those who have shown an interest in studying overseas. Trinity's 2016 programme incorporated a comprehensive digital plan which included multichannel integration and focused targeting of communications. The campaign ran across Facebook, Twitter and Instagram, included a targeted email campaign for each host city, used Eventbrite for registration and captured and nurtured leads through use of a CRM. A series of blog posts, written by current International students studying at Trinity, was also included as part of the integrated campaign.  

Pictured left to right are: Nonie Gaynor (2016 US Open Day Lead) and Mick Lynham (2017 US Open Day Lead)

The upcoming 2017 US Open Days, which will be led by Mick Lynham, International Marketing Officer, will take place in March and April this year in New York, Boston, Washington D.C., Chicago and Philadelphia.  To find out further information on Trinity’s upcoming US Open Days 2017 click here

The Accenture Digital Media Awards recognise creativity and innovation across multiple areas of an ever evolving sector which includes digital content creation, advertising and marketing, mobile media, app development, social networking, web design and development.  Click here to view the full list of finalists for the Accenture Digital Media Awards 2017.