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Business-Foundation Partnerships and Foundation Performance: Evidence from the Spanish Foundation Sector

Maria Jose Sanzo, Professor of Marketing, Departamento de Administracion de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo Asturias Spain
Luis I. Alvarez, Associate Professor of Marketing, Departamento de Administracion de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo Asturias Spain
Marta Rey, Associate Professor of Marketing, Departamento de Analisis Economico y Administracion de Empresas, Universidade da Coruña, Campus de Elvina 15071 A Coruna Spain
Nuria García, Associate Professor of Marketing, Departamento de Administracion de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo Asturias Spain

IIIS Discussion Paper No. 402

Abstract

This research analyzes the effects of partnerships between firms and nonprofit organizations (specifically, foundations) on the foundations' development of two critical capabilities, namely, human resource management and information and communication technology competence. We propose that the stronger the firm-foundation relationship, in terms of perceived value, communication, reduced conflict, trust, and commitment, the greater the transfer of resources and know-how should be from the firm to the foundation, and therefore the greater the foundations' development of key capabilities needed to achieve their social aims. Empirical research is based on a survey of a representative sample of 325 Spanish foundations selected according to the basic descriptors of the Spanish foundation sector provided by the Spanish Institute for Strategic Analysis of Foundations, INAEF. Structural equation techniques with EQS 6.2 served to analyze the data. The results confirm that this type of firm-foundation relationship positively influences the extent to which a foundation develops both competences.

Key words:
Business-nonprofit partnerships, corporate responsibility, foundations, internal marketing, information technology, performance

 



Last updated 28 August 2014 by IIIS (Email).