Storytelling for Business Success

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Storytelling for Business Success


Communicating the value of your product or service is essential. We might not always remember the details of what someone said, but we do remember how we feel listening to them... and we remember the story! The art of storytelling can help transform how we articulate and influence.

Whether you need someone to support your organisation, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this masterclass, you will learn how to shape your idea into a story and gain tools and techniques that will help you bring your vision to life and create stories that influence and inspire.

This masterclass will help you refine and shape your idea using a narrative approach that brings clarity to your communication, inspiring people to pay attention and act. You will learn about the science of storytelling, observe recent case studies and come away having gained practical tools and techniques that will enable you to bring your vision to life and create stories that influence and transform.

What topics will be covered?

  • An introduction to business storytelling;
  • The science of story;
  • The skill of storytelling;
  • How we can use strategic stories in our businesses going forward.

On completion of the Masterclass, a Certificate of Completion will be provided.

Who is this Masterclass for?

Professionals who wish to communicate more impactfully their ideas, products, or services. A Certificate of Completion will be provided when the Masterclass has been completed.

Who Teaches the Masterclass?

Steve Rawling: Director, NewThinking.Tools

With 20+ years’ experience as a TV journalist, Steve knows how to make his message work on the small screen and now helps clients like Google, Roche, the BBC, and IDEO to tell better stories about their work. He has told more than 20,000 stories in his career – and he can help you to tell yours

Time, Date, and Place

The masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability and are expected to participate in these interactive sessions.