Rapid Idea Generation and Insight


In a rapidly changing world, fresh ideas and insights are essential and sometimes difficult to find. Research indicates that seeking novel or 'wild' ideas can lead to better solutions (Harvard Business Review, November 2019). However, many organisations struggle to develop enough exciting, yet viable ideas. Removing operational constraints, adapting attitudes and recognising the importance of deliberate creativity will help stimulate unconstrained ideation and lead to solutions that deliver.

In this Masterclass, you will look at the tools and techniques to generate novel ideas for the problems and opportunities your organisation faces. You will learn how individuals and teams approach creativity to tackle the barriers that impede effective ideation and build the bridges to enhance effective ideation.

What topics will be covered?

  • Creating the right environment for generating ideas;
  • Tools and techniques for divergent thinking;
  • Tools and techniques for convergent thinking;
  • An introduction to the Basadur Innovation profile for individuals and teams.

On completion of the Masterclass, you will be able to:

  • Create an environment conducive to originality and creativity;
  • Apply tools and techniques for fostering divergent and convergent thinking;
  • Plan an ideation session online and in person.

On completion of the Masterclass, a Certificate of Completion will be provided.

Who is this Masterclass for?

This Masterclass is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, start-ups and technology professionals.

Who teaches the course?

Jonathan Bannister: Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

Time, Date, and Place

The masterclass is delivered over three hours in a live webinar. Attendees should have a computer with microphone and video capability and are expected to participate in these interactive sessions.