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Identity Principles

The Strategic Plan 2014-2019 states that the University should work at “completing the work on visual identity and ensuring optimal consistency across the University”. The identity that Trinity presents to the outside world expresses and embodies the University’s mission, vision and values.  The identity principles below build on the principles developed in 2010, to ensure consistency in all forms of communication across the University.

  • To capitalise on the strong Trinity identity, all Trinity entities should use the Trinity visual identity only. No secondary logos should be used. Faculties, Schools, Disciplines/Departments, courses, administration and services areas as well as research institutes, research centres and research groups should not use their own logos in any medium.
  • No new logos should be developed and any new logo requests should be presented to the Identity Management Committee (chaired by the Provost).
  • Trinity’s visual identity/logo should always appear in the top left-hand corner of documents. The shield should be used together with the text as a full logo and never used on its own. The visual identity should not be edited or amended in any way. All logos are available at www.tcd.ie/identity
  • Hierarchy of Trinity logo – When the University is involved with an external organisation, dual identities are required. The Trinity logo should always be given a position of equal prominence when appearing on printed material with other logos, ideally on the left-hand side. In the case of Research Groups working as part of a team with other institutions, Trinity’s logo in the approved form must be included in all communications media.
  • Official letterhead must be bilingual as per the Official Languages Act 2003, which requires equal prominence of both Irish and English, and must conform with the Trinity guidelines at www.tcd.ie/identity.
  • Trinity website design must comply with the web design policy at www.tcd.ie/webdesign/policies/design-maintenance.php.

Font

  • Calibri is the recommended font for all email, PowerPoint and Word communications.  Source Sans Pro should be used for professionally produced documents designed by graphic designers.       

Name

  • The University should be referred to as “Trinity College Dublin, the University of Dublin” on documentation the first time it is mentioned.
  • The short version “Trinity” should be used in documents thereafter.
  • The preference is that we refer to ourselves externally as a “university” rather than a “college” on all documentation.
  • “Trinity College Dublin” should to be used by researchers and authors as their primary institutional affiliation and /or address when submitting manuscripts to publishers, conferences etc. for rankings purposes.
  • The word ‘Trinity’ should appear in the name of all research centres and institutes.

The implementation of these principles is mandatory for communications at all levels and in all written media by Trinity entities.