Sheila Cannon
Assistant Professor, Business & Administrative Studies


Sheila Cannon is Assistant Professor in Social Entrepreneurship at Trinity Business School. Her research interests include organisational identity work, institutional complexity and deinstitutionalisation. She is particularly interested in social mission organisations and the impact of social change and commercialisation on nonprofit organisations. Her doctoral research received the 2015 Rudney Memorial Award for Outstanding Dissertation in Nonprofit and Voluntary Research. Sheila has expertise in project development and management, grant writing, facilitating groups, teaching and qualitative research. As well as Social Entrepreneurship, she teaches Personal and Professional Development to undergraduates. She was Research Assistant in the Centre for Nonprofit Management at TCD from 2011 to 2015. She publishes original research in peer-reviewed journals and presents at international conferences. Before returning to academia, Sheila worked in the nonprofit sector in peacebuilding organisations for over 12 years, in the Balkans and in Ireland. She was Director of Development at the Glencree Centre for Peace and Reconciliation, and Programme Director at the Centre for Democracy and Reconciliation in Southeast Europe. She has a Bachelor's degree in The Classics from Vassar College.

Publications and Further Research Outputs

Peer-Reviewed Publications

Cannon M. Sheila; Karin Kreutzer, Mission Accomplished? Organizational Identity Work in resopnse to Mission Success, Human Relations, 2018, p1 - 30 Journal Article, 2018 URL URL DOI

Cannon, S.; G. Donnelly-Cox, Surviving the peace: Organisational responses to deinstitutionalisation of Irish peacebuilding, Nonprofit and Voluntary Sector Quarterly, 44, (2), 2015, p360 - 378 Journal Article, 2015 DOI URL

Donnelly-Cox, G; S. Cannon; J. Harrison, Ireland Country Report: Eufori Study. European Foundations for Research and Innovation, Brussels, Belgium, European Commission, 2015, 1-39 Report, 2015 URL

Gemma Donnelly-Cox and Sheila M. Cannon, Responses of Non-profit Organisations to Altered Conditions of Support: The Shifting Irish Landscape, Voluntary Sector Review, 1, (2), 2010, p335 - 353 Journal Article, 2010 DOI URL

Non-Peer-Reviewed Publications

Cannon M. Cannon, From Bad, to Good, to Redundant? A case study of an LGBT organisation in Ireland, EGOS Colloquium, Copenhagen, Denmark, July 2017, 2017, pp1-25 Conference Paper, 2017

Cannon, Sheila, Organizational identity work in response to deinstitutionalization, Annual Colloquium of the European Group for Organizational Studies, Rotterdam, The Netherlands, July 2014, 2014 Conference Paper, 2014

Cannon, Sheila, Surviving the peace: Processes of organisational identity work in response to deinstitutionalisation of Irish peacebuilding, Trinity College Dublin, 2014 Thesis, 2014

Cannon, S.; K. Kreutzer; G. Donnelly-Cox, Mission accomplished? Organizational identity work in Irish peacebuilding organizations, Annual Colloquium of the European Group for Organizational Studies, Montreal, Canada, July 2013, 2013 Conference Paper, 2013

Cannon, Sheila M; Donnelly-Cox, Gemma, A Hidden landscape? Finding and exploring the changing field of peacebuilding organisations, 27th EGOS Colloquium, Reassembling Organisations, Gothenburg, Sweden, 7-9 July 2011, 2011, pp1-24 Conference Paper, 2011

Donnelly-Cox, G; S. Cannon, Searching for solutions: Reactions in Ireland to crisis and altered conditions of support, Annual Conference of the International Society for Third Sector Research (ISTR), Istanbul, Turkey, July 2010, 2010 Conference Paper, 2010

Research Expertise


Adopting an institutional theory approach, my research uses qualitative interpretive methods to processes of organisational identity change in social mission organisations. I am interested in exploring research questions around how organisations adapt to institutional-level changes, and how those changes are expressed through organisational identity. Empirical contexts that I am particularly interested in are social mission organisations, and the commercialisation of the non-profit sector.


Innovation in Nonprofit Organisations and Systems; Nonprofit organisations; Peacebuilding; Social Enterprise & Social Entrepreneurship; Social Movements


Awards and Honours

Gabriel G. Rudney Memorial Award for Outstanding Dissertation in Nonprofit and Voluntary Action Research October 2015

Enterprise Ireland. H2020 proposal grant awarded 2014

European Commission EUFORI project grant awarded 2013


International Society for Third Sector Research (ISTR) 2009 – 2015

European Group for Organization Studies (EGOS) 2010 – 2015

Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) 2010 – 2015