Masterclass in Storytelling for Business Success


Communicating the value of your product or service is essential. We might not always remember the detail of what someone said, but we do remember how we feel listening to them... and we remember the story! The art of storytelling can help transform how we articulate and influence.

Whether you need someone to support your organisation, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this masterclass you will learn how to shape your idea into a story and gain tools and techniques that will help you to bring your vision to life and create stories that influence and inspire.

Short Description

This masterclass will help you to refine and shape your idea using a narrative approach that brings clarity to your communication, inspiring people to pay attention and act. You will learn about the science of storytelling, observe recent case studies and come away having gained practical tools and techniques that will enable you to bring your vision to life and create stories that influence and transform.

What topics will you cover?

  • Topic 1: An introduction to business storytelling
  • Topic 2: The science of story
  • Topic 3: The skill of storytelling
  • Topic 4: How we can use strategic story in our businesses going forward

At the end of this masterclass, you will have been provided with a framework that will help you to develop and hone your story. You will also have been provided with an opportunity to develop a prototype of your story with help to shape it, share it with others, and make it more impactful.

Who is this masterclass for?

Professionals who wish to communicate more impactfully their ideas, products, or services. A Certificate of Completion will be provided when the masterclass has been completed.

Who teaches the masterclass?

Steve Rawling

With 20+years’ experience as a TV journalist, Steve knows how to make his message work on the small screen and now helps clients like Google, Roche, the BBC, and IDEO to tell better stories about their work. He has told over 20,000 stories in his career – he can help you to tell yours.

How is the masterclass delivered?

3-hour evening Masterclass delivered as a live webinar via Zoom. All participants need a computer with microphone and video capability.

Course Fees

Limited number of sponsored places


Start date

Masterclass: Dates available on request, 1 x 3 hours total

This Masterclass is also delivered as part of our 8-week Creating a Culture for Strategic Innovation programme.

How do I register and pay for the course?

Apply now

Get in Touch


Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest