Masterclass in Rapid Idea Generation and Insight


In a rapidly changing world, fresh ideas and insights are essential and sometimes difficult to find. Research indicates that seeking novel or “wild” ideas can lead to better solutions (Harvard Business Review, November 2019). However, many organisations struggle to develop enough exciting, yet viable ideas. Removing operational constraints, adapting attitudes and recognising the importance of deliberate creativity will help stimulate unconstrained ideation and lead to solutions that deliver.Short description

In this Masterclass, you will look at the origins of CPS, learn the CPS process and the essential tools and techniques used within it. You will determine which of these tools is most suitable for your organisation today and consider how to introduce them.

Short description

In this Masterclass, you will look at the tools and techniques to generate novel ideas for the problems and opportunities your organisation faces. You will learn how individuals and teams approach creativity to tackle the barriers that impede effective ideation and build the bridges to enhance effective ideation.

What topics will you cover?


  • Creating the right environment for generating ideas
  • Tools and techniques for divergent thinking
  • Tools and techniques for convergent thinking · An introduction to the Basadur Innovation profile for individuals and teams.

On completion of the Masterclass, you will be able to:

  • Create an environment conducive to originality and creativity
  • Apply tools and techniques for fostering divergent and convergent thinking
  • Plan an ideation session online and in-person.

On completion of the Masterclass a Certificate of Completion will be provided.

Who is this course for?

This Masterclass is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, start-ups and technology professionals

Who teaches the course?

Jonathan Bannister - Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

How is the course delivered?

3-hour interactive online live webinar session
All participants need to have a computer with microphone and video capability.

Course Fees

Price available on request.


Start / End Dates

Dates available on request, 1 x 3 hours total
No additional work outside these hours

This Masterclass is also delivered as part of our 8-week Design Thinking for Strategic Innovation programme.

Registration closing date

Dates available on request

How do I register and pay for the course?

Apply now

Get in Touch


Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest