Masterclass in Innovation Planning


Innovative organisations commit with purpose and direction. They intentionally plan for innovation, aspiring to a vision and associated innovation strategy that defines the key metrics of success. Through the establishment and allocation of innovation-focused performance targets, organisations can ensure innovation remains a part of their business strategy. With this in mind, a more diverse growth model is supported; a model that considers not just the near-term delivery of well-established dependable efforts but that also derives value from the more ambitious initiatives tied to incremental and breakthrough innovation.    

Short description

This masterclass will deliver a practical and detailed analysis of what is required to design and plan an innovation strategy. It will introduce the concept of innovation initiatives and explore how innovation modelling can provide a framework to manage them. It will present an overview of the most effective methods for adopting innovation and provide the practical knowledge that will enable you to develop innovation strategies for your organisation. 


The Masterclass is offered in two formats:

  • Taster Session
  • Masterclass

The Taster Session and the Masterclass are designed and delivered independently. The Taster Session is designed to introduce you to the key stages of Innovation Planning. It provides a unique opportunity to sample the material, ask questions and meet those involved in developing and delivering the Masterclass.

The Masterclass provides a comprehensive understanding of Innovation Planning and gives participants the opportunity to start the development of their Innovation Strategy.

Completion of the Taster Session is not a pre-requisite for Masterclass participation.

What topics will you cover?

Taster Session (1 x 1-hour online workshop)


  • The key steps in planning an innovation strategy
  • An overview of innovation planning tools

The taster session aims to provide you with:

  • An understanding of the key steps in planning an innovation strategy
  • An insight into the tools available to support innovation planning

On completion of the Taster Session a Certificate of Attendance will be provided.

Masterclass (1 x 3-hour workshop)


  • Types of business models to support innovation;
  • Embedding innovation into your business strategy;
  • Innovation initiatives that work;
  • Understanding innovation Key Performance Indicators (KPIs) and metrics.

On completion of the Masterclass, you will be able to: 

  • Critically evaluate the various types of innovation initiatives and choose the ones that are most applicable to you;
  • Review your business model to align with your innovation strategy;
  • Analyse your Innovation Project Scorecard to establish your organisation’s innovation capability, KPIs and metrics;

On completion of the Masterclass a Certificate of Completion will be provided. 

Who is this course for?

This Masterclass is designed for individuals who want the skills to strengthen their organisation's innovation capability. It is designed for leaders, managers, entrepreneurs and enterprising individuals who seek the knowledge and skills to develop and implement innovative strategies.

Who teaches the course?

Geraldine Lavin BComm, MSc 

Geraldine is a certified management consultant, lecturer, SME mentor and national policy adviser. By combining a career in the education sector while also working in business development, Geraldine merges research-led critical thinking and academic rigor with a solid focus on practical application. She aims to make business support and funding initiatives accessible to all SMEs and has secured over €3 million in funding for her client’s pilot projects. 

Gary Fox Bbs, MA, MSc 

Gary is an entrepreneur, podcaster, lecturer and investor. His podcast, The Entrepreneur Experiment, is the number one independent business podcast in Ireland. He has business interests in the real estate and hospitality sectors. Gary’s mission is to help 1,000 people start their own businesses. 

How is the course delivered?

Taster Session: 1-hour online webinar.
Masterclass: 3-hour online live webinar.
All participants need to have a computer with microphone and video capability.

Course Fees

Price available on request.


Start / End Dates

Dates available on request, 1 x 3 hours total 

No additional work outside these hours

This Masterclass is also delivered as part of our 8-week Innovation Management programme.

How do I register and pay for the course?

Register your interest now

Get in Touch


Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest