Masterclass in Establishing a Business Case for Wellbeing


Most will agree that a healthy work environment is a positive aspiration for any business. Establishing an environment that supports workplace wellbeing can be challenging. The key to achieving it lies in the alignment of wellbeing goals to the business needs and strategic ambition of the organisation. It is through this alignment that a strong and compelling business case for wellbeing can be made. The business case for wellbeing identifies, defines and details wellbeing goals and aligns them with organisational strategy to ensure sustainability.

Short description

This Masterclass examines how a comprehensive business case for wellbeing (one which aligns wellbeing goals with organisational objectives) is crucial to get wellbeing initiatives established and supported. It will demonstrate the power and influence a robust business case can have in attaining support from senior management in an organisation. On this Masterclass, you will explore the need to continually strengthen leadership commitment to wellbeing, examine research including industry case studies and acquire practical tools and techniques that will enable you to build and retain leadership support for the wellbeing objectives in your organisation.

What topics will you cover?

Masterclass (1 x 3-hour workshop)


  • The Business Case for wellbeing: Aligning your wellbeing vision with that of your organisation
  • Techniques to establish and sustain committed and aligned leadership for your wellbeing initiatives
  • Bridges and barriers to wellbeing in your organisation

On completion of the Masterclass, you will be able to:

  • Reflect on how wellbeing goals can be aligned to strategy in your organisation
  • Build a credible business case for sustainable wellbeing in your organisation
  • Apply tools and strategies to help establish and build leadership support for your wellbeing objectives

On completion of the Masterclass a Certificate of Completion will be provided.

Who is this course for?

This Masterclass is designed for individuals interested in developing a wellness programme in their workplace. This includes but is not limited to professionals such as senior leaders, HR professionals, occupational health professionals, office, facilities and health and safety managers.

Who teaches the course?

Brian Crooke – Founder of Workplace Wellbeing

Brian is a wellbeing educator, speaker and adviser, empowering Irish organisations to promote and sustain wellbeing within their workplaces. He is the founder of the Workplace Wellbeing Ireland community and is course lead for the Postgraduate Certificate in Workplace Wellness at Tangent, Trinity College Dublin. He is the host of the Work Well Podcast.

How is the course delivered?

3-hour interactive online live webinar session
All participants need to have a computer with microphone and video capability.

Course Fees

Price available on request.


Start / End Dates

Dates available on request, 1 x 3 hours total
No additional work outside these hours

This Masterclass is also delivered as part of our 8-week Workplace Wellbeing programme.

Registration closing date

Dates available on request

How do I register and pay for the course?

Apply now

Get in Touch


Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest