Masterclass in Creative Thinking for Business


In the turbulent world, we live in, there are threats and challenges to our businesses that didn’t previously exist. These challenges are complex and multifaceted, without a clear formula to address them. Creative thinking helps individuals and organisations look at challenges from a fresh perspective. Problems can become exciting opportunities when we challenge fundamental assumptions and suspend judgment.

Short description

This Masterclass will help you appreciate the power of creative thinking in a business environment. It will help you uncover your untapped creativity and empower you to tackle problems and exploit opportunities. You will explore the science of creativity and learn practical tools that can be applied in your work.

What topics will you cover?


  • What is creativity? How inclusive is it?
  • Principles of creative thinking
  • Bridges and barriers to creative thinking
  • The CPS (Creative Problem Solving) Model.

On completion of the Masterclass, you will be able to:

  • Apply fundamental principles underlying creative thinking as a process for problem-solving
  • Use the four-step CPS process as a method to enhance creative thinking in any business situation
  • Reflect on how you could drive creativity and creative thinking across your organisation.

On completion of the Masterclass a Certificate of Completion will be provided.

Who is this course for?

This Masterclass is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, start-ups and technology professionals.

Who teaches the course?

Jonathan Bannister - Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

How is the course delivered?

3-hour interactive online live webinar session
All participants need to have a computer with microphone and video capability.

Course Fees

Price available on request.


Start / End Dates

Dates available on request, 1 x 3 hours total
No additional work outside these hours

This Masterclass is also delivered as part of our 8-week Design Thinking for Strategic Innovation programme

Registration closing date

Dates available on request

How do I register and pay for the course?

Apply now

Get in Touch


Register Your Interest

Register your interest at Trinity College Dublin, the University of Dublin.

As Ireland’s leading university, we offer a wide range of postgraduate programmes at masters, diploma and certificate level.

Trinity is an international university steeped in history, with a reputation for excellence in education, research and innovation.

Register Your Interest