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BUU44580 Managing New Product Development

5 ECTS credits - Semester One)

(Please note: this module may be taken by all full year students except Engineering students)

Module Outline based on 2018/19 15 ECTS Module and currently being updated


Professor Paul Coughlan

Module Content/Outline:

Reducing both the product development interval and production cost while increasing product functionality are critical concerns of managers in many manufacturing firms. The module is designed for students who wish to develop their understanding of the complex management issues associated with the development of new products. The module will be based on a combination of case studies, readings and project work. The cases challenge students to analyse product development issues in differing industries and countries and to discuss these issues in class.  The project will challenge the students to engage with the issues in practice.

Learning Objectives:

On successful completion of this module students should be able to:

    • identify and to understand the contributors to shorter development lead times and increased flows of marketable and manufacturable new products
    • identify and to understand the choices in structuring the development process, and the integration of differing functional capabilities during the development process
    • develop specific and actionable recommendations to managers to improve a product development process including: a description of the proposed action; time scale for introduction; resources required; knock-on effects anticipated in other areas; measures of performance of the change; expected outcomes 
    • work effectively as an individual in a team focused on reviewing the performance of a product development process

Lectures &Tutorials/Contact hours:

2 hours case discussion/lecture per week

Recommended Texts/Key Reading:

The module is based on a combination of case studies and readings. It is expected that case studies and readings noted as “pre-reading” are to be prepared ahead of class. Readings noted as “post-reading” may be discussed in class and read after class. Some case studies are sold through the Trinity Business School, others are available on online from the module blackboard site.  Readings are available mainly online from the Library E-Journals collection (designated L) and, occasionally, online from the module blackboard site (designated B). 



Date for submission:

To be advised

Penalties for late submission:

Unexcused assignments submitted after the designated submission deadline may be penalised by 5% of the grade awarded for each working day late, or part thereof.  In the event of a non-medical reason for non-submission of an assignment, please consult with and receive prior approval from the Lecturer. Students unable for medical reasons to submit an assignment must produce a medical certificate to the School of Business office within three working days of the missed submission date. Certificates received after that time may not be accepted.