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BUU44501 Strategic Management: Theory and Practice 10 ECTS

(10 ECTS credits)


Dr. Natasha Evers

Module Content/Outline:

This module traverses the entire spectrum of business and management. The centre of attention is the total enterprise – the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success.

Throughout the course, the spotlight will be trained on the foremost issues in running a business enterprise: ‘what must future managers and leaders do in order to make the organisation a winner in the game of business?’ The course explores how good strategic management leads to good business performance. It critically examines the techniques of strategic analysis and the methods of crafting, executing and evaluating a well-conceived strategy. Cases and industry practitioner experience are used extensively to ground the experiential learning cycle of concrete experience, reflective observation, abstract conceptualization, and active experimentation (Kolb, 1984).

Learning Outcomes:

Having completed this module, you should be able to:

  • Articulate the role of strategy in the modern organisation, use the vocabulary of strategy, and distinguish strategic management from operational management.
  • Incorporate learning from other subject areas into the strategy paradigm.
  • Engage with and critically evaluate the strengths and limitations of the various theoretical frameworks and key debates in the field.
  • Apply strategic management models and frameworks to organisations (SMEs, MNs, Non-profit) using action learning techniques.
  • Demonstrate the importance of integrating different parts of the course to enrich understanding.

Skills Developed in This Module

Satisfactory completion of this module will contribute to the development of the following key skills:

  • Be able to gather the data necessary to develop a strategic picture of an organisation in its environment.
  • Be able to apply the tools of strategic management to analyse business and organisational situations.
  • Be able to conduct and write up an analysis of business cases.
  • Be able to present an analysis of a business case.
  • Be able to participate effectively well in team-based assignments and harness good analytical, problem solving and communication skills.

Recommended Texts/Key Reading:

In addition to core text, the course will draw from a diverse range of sources.
Core Essential Text: Johnson, G, R. Whittington, K. Scholes, D. Angwin and P. Regner (2017). Exploring Strategy: Text and Cases. 11th edition. Pearson
Students are required to have full access to core text for core material and case study assignments. This text is for the full academic year covering both Semester 1 and 2.


  1. Written Exam = 40%
  2. Continuous Assessments = 60%