BUU33600 Innovation, Entrepreneurship and Business Modelling
(5 ECTS credits) - Semester Two
Mr. Conor Foley
This course covers the concepts, theories and techniques of new venture start-up, business modelling and innovation management in the business sector. It examines the nature and importance of entrepreneurship and the typical characteristics of the entrepreneur. The generation of new business ideas, the shaping of business models and the nature of innovation are outlined. The nature and importance of entrepreneurship, the entrepreneurial mindset, formulation of a viable business plan, the lean start-up process and the raising of finance are central issues of the course. The management issues in the transition from start-up to growth are explained. This module also introduces students to the interdisciplinary and multifaceted field of innovation. By incorporating both theoretical and applied elements to the module, the aim is to provide an understanding of the concept of innovation and the tools and techniques for engaging in innovation within established organisations.
On successful completion of this course, students should be able to:
- Clarify the key concepts and principles of entrepreneurship
- Explain the entrepreneurial mindset and motivations
- Conduct research of a primary and secondary nature in the context of analysing an organisation with respect to innovation and generating an innovative business idea
- Assess the challenges and opportunities around a new business idea
- Construct innovative business models, often disruptive
- Develop the tools and techniques necessary to draw up a business plan for a start-up company
- Develop an awareness of funding sources and uses
- Identify the issues involved in managing the start-up to growth of a new enterprise
- Explain the tools and techniques used for managing innovation within organisations
- Perform effectively in teams; displaying in particular, commitment, time management, and an ability to group-write
Textbook and Reading:
Required textbooks: There is no specific textbook for the module.
‘Entrepreneurship and Small Business’, Paul Burns, 3rd and 4th Edition, Palgrave.
‘Innovation and Entrepreneurship’, John Bessant and Joe Tidd, 2nd Edition, John Wiley & Sons Ltd.
Additional core and supplemental readings will be identified in class.
Group ‘pitch a business idea’ project (25%) and end-of-term individual exam (75%).
Dates for submission:
To be advised