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BU4501 Strategic Management: Theory and Practice

(15 ECTS credits)


Eamonn Caffrey

Module Content/Outline:

Strategy was first introduced in BU1510 and since then the concept has arisen throughout other business modules taken. This module builds on and integrates the material previously covered and focuses on providing an in-depth treatment of issues relating to strategic management. The theoretical contribution to the field of disciplines such as economics, sociology and psychology will be examined as will the key debates that currently occupy the field. The external environment of the organisation will be studied within the context of the broader business/society relationship. Intensive use of the case method will ensure a deep understanding of issues relating to strategic analysis, choice/decision-making and implementation.

Learning Outcomes:

On successful completion of this module students should be able to:

  • Articulate the role of strategy in the modern organisation, use the vocabulary of strategy, and distinguish strategic management from operational management.
  • Incorporate learning from other subject areas into the strategy paradigm.
  • Engage with and critically evaluate the strengths and limitations of the various theoretical frameworks and key debates in the field.
  • Apply strategic management models and frameworks to business situations using action learning techniques.
  • Demonstrate the importance of integrating different parts of the course to enrich understanding.

Lectures &Tutorials/Contact hours:

1 x 1hr.  Plenary lecture per week and 1 x 1.5 hr. small group case seminar every two weeks.

Recommended Texts/Key Reading:

The module will draw from a diverse range of sources and as such no individual text will suffice. However, the following text will provide a useful nucleus for the module and is recommended for purchase: Johnson, G., K. Scholes, R. Whittington, D. Angwin and P. Regner (2017). Exploring Strategy: Text and Cases. 11th edn. Prentice Hall. 


  • Written assignments, case studies; projects and business simulations will be used in the assessment process (n.b. plagiarism software will be used to screen electronic submissions).
  • There will be a mixture of individual and group work.
  • Assessment will take place during both Semester 1 & 2. The resultant tests or course work will account for 50% of overall grade.
  • 1 x 3-hour examination - 50% of overall grade.

Dates for submission:

To be advised.

Penalties for late submission:

5% for each working day late, or part thereof.

Requests for extensions must be submitted and approved – via College Tutor – before the Submission Date. Students unable to submit a term assignment for medical reasons must produce a medical certificate to the Business School Undergraduate Office within three working days of the missed submission date. Certificates received after that time will not be accepted.


1 x 3-hour examination - 50% of overall grade.