Thought Leadership
Our expert faculty researchers work in close collaboration with industry and enterprises of all hues. Their thought leadership reflects that meeting point where theory meets practice.
News
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Not the Gig Economy: The Immense Value of the Growing Freelancer Project EconomyDeveloped economies would be far less entrepreneurial and innovative if their firms did not have access to highly skilled freelancers, writes the Dean of Trinity Business School, Professor Andrew Burke. -
The Implications of the New US Corporate Tax Regime for Inward Investment in IrelandProfessor Frank Barry outlines the history of corporate tax policy in the USA and Ireland up until recently, and analyses the likely implications for intellectual property location and inward FDI in Ireland as a result of the new US tax system brought about by the passage of the Trump administration’s Tax Cuts and Jobs Act. Read more here. -
Communications Gives Oxygen to Business ValuesIn an exclusive interview with the Chartered Institute of Public Relations, The Dean of Trinity Business School Professor Andrew Burke urges businesses to proactively shape the values of their consumers to create a more positive environment for all stakeholders. Watch the full interview here. -
How Luxembourg is Positioning Itself to be the Centre of Space BusinessLuxembourg is creating a business environment to service the growing number of space start-ups, writes Louis Brennan, Professor in Business Studies. -
The Food System Needs a Revolution, not Tinkering Around Edges by the Ultra-Processed ProducerUltra-processed products have little or no intact food remaining in them with much-praised industry led reformulation doing nothing effective about this, writes Norah Campbell, Associate Professor in Marketing. -
Not the Gig Economy: The Immense Value of the Growing Freelancer Project EconomyDeveloped economies would be far less entrepreneurial and innovative if their firms did not have access to highly skilled freelancers, writes the Dean of Trinity Business School, Professor Andrew Burke.
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We Spoke to Survivalists Prepping for Disaster: Here is What we LearnedAssistant Professor Sarah Browne and Associate Professor Norah Campbell spoke at length with a series of self-identified preppers. It became clear that most aren’t so out of the ordinary. -
Social Responsibility: Distinguishing the Talkers from the WalkersTanusree Jain, Professor in Ethical Business at Trinity Business School, looks at how some firms use CSR for talk, while others actually walk the talk: an important test for any corporate stakeholder before getting involved with a firm. -
AI Can Help Us Live More DeliberatelyJulian Friedland, Assistant Professor in Business Ethics at Trinity Business School, writes for the MIT Sloan Management Review about the potential and dangers for AI to reduce human agency in the modern world. He offers a number of solutions on how we can maintain ethical lifestyle choices in a world dominated by algorithms. -
5th Edition Published on Insider Action ResearchProfessor Emeritus David Coghlan, largely credited with creating the notion of insider action research, recently published the 5th edition of his book Doing Action Research in your Own Organisation. -
Ireland and the Changing Global Foreign Direct Investment LandscapeRead Professor Frank Barrys Analyses of the Five Key Developments in the Global FDI Landscape and Their Implications for Ireland, which include US corporate tax cuts, fiscal integration, digitalisation, eastward shift of the FDI landscape, and Brexit -
What Does Brexit Mean for Irish Business Schools?Brexit is dominating political discourse in the UK and Ireland. Whilst there is still uncertainty over how and when it will go ahead, there is no doubt that Brexit will provide opportunities and challenges for Irish business schools. Professor Andrew Burke, Dean of Trinity Business School, talks about the potential opportunities presented by Brexit. -
Beware of Innovation Fatigue: The Ultimate Barrier to Organisational ChangeRepetitive change initiatives engender innovation fatigue among employees, and it inadvertently puts a current change programme in jeopardy. Dr. Jongwook Pak, Assistant Professor of Human Resource Management, discusses why overcoming the "here we go again" mentality is a critical management challenge. -
How U.S. Tax Inversions Affect Shareholder WealthAssistant Professor Elaine Laing and Adjunct Assistant Professor Constantin Gurdgiev discuss how U.S. tax inversions affect shareholder wealth, and how in the short-run these inversions may increase shareholder wealth. -
5th Edition Published on Insider Action ResearchProfessor Emeritus David Coghlan, largely credited with creating the notion of insider action research, recently published the 5th edition of his book Doing Action Research in your Own Organisation.
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Ireland and the Changing Global Foreign Direct Investment LandscapeRead Professor Frank Barrys Analyses of the Five Key Developments in the Global FDI Landscape and Their Implications for Ireland, which include US corporate tax cuts, fiscal integration, digitalisation, eastward shift of the FDI landscape, and Brexit
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How AI Can Help Us Live More DeliberatelyJulian Friedland, Assistant Professor in Business Ethics at Trinity Business School, warns us about the potential for AI to reduce human agency in the modern world. He offers a number of solutions on how we can maintain ethical lifestyle choices in a world dominated by algorithms. -
Hard Brexit may not be the end for Irish FarmersProfessor Frank Barry, Professor of International Business and Economic Development at Trinity Business School, discusses the potential of UK food business -
Greta Thunberg Calls for ‘System Change not Climate Change’. Here’s What That Could Look LikeWhat is system change and how does it happen? Professor Sheila Cannon writes about the pressing need to change our political and economic systems which are failing to respond to climate change. -
Theresa May is Right About one Thing – It is Time Politicians Worked Together on BrexitDr. Martin Fellenz, Associate Professor in Organisational Behaviour at Trinity Business School, discusses the need for clear and decisive leadership to build political consensus on a joint way forward for Brexit. -
The Trinity MBA Ranked in Worlds Top 20 by CEO MagazineThe Trinity Executive MBA has been ranked 17th in the world in CEO Magazine Global Rankings. The Trinity Full-Time MBA was also ranked in the top tier of European MBAs. Read more here. -
Sparking Creative Thinking: What Businesses Need to KnowDr. Na Fu, Associate Professor in Human Resource Management at Trinity Business School, explores the best ways for businesses to encourage and implement new and profitable ideas. -
Great Place to Work Survey 2019 reveals few surprises but offers hopeThe survey, carried out by Dr. Na Fu and Prof Patrick Flood, highlights the housing crisis as causing a significant problem with talent recruitment and retention, and also highlights gender imbalance as a continuing problem at senior levels. -
If anyone won the Oscars this year it was Netflix - the prize for its industry disruptionNetflix emerged as the real winner behind this year’s Oscars, write Dr. Louis Brennan and Dr. Paul Lyons of Trinity Business School. Read here about how Netflix achieved its 15 Oscar nominations and the commercial realities it now faces in an increasingly competitive market: -
How Irish managers are proving a successful launchpad for international growth of technology companiesDr. Sinéad Monaghan, assistant professor of international business, shows how managers in the Irish subsidiaries of high-growth firms play a central role in driving their international expansion by leveraging the conditions available in Ireland to deliver high performance and growth. -
The stress of low-paid work and how employers can be betterWhile a higher-paying job can come with a bigger and more important workload, research shows that’s not necessarily where stress might be coming from. Assistant professor of HR and Organisational Behaviour Sarah-Jane Cullinane discusses this and the job demands that most strongly predict stress. -
Importance of making a good first impression at interviewsAssistant Professor in International Business Eimear Nolan discusses the importance of making a great first impression at job interviews. Read more here. -
Trinity Business School undertakes 2019 Abrivia Recruitment/Trinity Salary, Employment and Economic Trends SurveySurvey analysis and economic commentary were provided by Dr Charles Larkin, assistant professor and research fellow and Dr Na Fu, associate professor in human resource management, Trinity Business School. -
What does capitalism mean in the 21st century?Julian Friedland, Assistant Professor of Business Ethics in Trinity Business School, contributes to a piece in Economia exploring the meaning of capitalism in the 21st century. "We need to design market environments that work to hone our moral attention by triggering self-reflection on our own economic activities." Read the piece here. -
McDonald's is a social and healthcare burden – whatever its charity PR might indicateIreland's cost of obesity is predicted to reach €5.4 billion by 2030. Trinity Business School's Dr Norah Campbell comments on the nature of McDonald's charity connections in The Conversation. Read article here. -
Paradox navigators wanted – Managers in implementing human resource managementProfessor Na Fu, Associate Professor in Human Resource Management and the Programme Director of the MSc in Human Resource Management in Trinity Business School, examines individual management alongside consistent management in a team, and how the two combined can, albeit paradoxically, improve employees’ performance Read article here. -
Why talent management became a business obsessionIn his most recent piece, Paul Ryan, Associate Professor of Entrepreneurship and International Strategy in Trinity Business School, along with Tony Dundon from the University of Manchester, investigate Talent Management and its subjectivity. Is it time to review the definition of ‘talent’ in the workplace? Read article here. -
Wicked problems and how to solve themMany topics can be derived from the term “wicked” problems, but collaboration is key as Ana de Almeida Kumlien and Paul Coughlan investigate. Read article here. -
Foreign doctors no longer want to work in Irish hospitalsIn her new piece for the Irish Times, Dr Eimear Nolan discusses the challenges of recruiting internationally trained doctors to fill vacant positions. Read more here. -
How Netflix Expanded to 190 Countries in 8 Years'Netflix has worked with, and responded to, the new markets it's entered' - Dr Louis Brennan's recent publication in the Harvard Business Review explores Netflix's global strategy. Read more here.
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How shareholder profits conquered capitalism – and how workers can win back its benefits for themselvesIn his new piece, Professor of Business Studies, Louis Brennan reviews the short-termist and shareholder-focused model of capitalism. Is it time for a less damaging version of capitalism to be taught for the interest of society? Read the article here. -
How capitalism ruined our relationship with bacteriaCo-authored by Dr Norah Campbell and Cormac Deane, they review the representation of bacteria in marketing and popular culture as a vehicle for our own fears. Read the article here. -
Brexit: managing currency risk in uncertain timesWeak sterling is a major concern for Irish companies exporting goods and services to the UK. Dr Elaine Laing, Assistant Professor in Finance, offers some guidance for businesses or others that are wondering how to manage their currency risk. -
Crunch time for Irish tycoon on key investmentsDr Elaine Laing, Assistant Professor in Finance, comments in the Financial Times on the 'trying times ahead' for Denis O'Brien due to his key investments at INM and Digicel. -
Climate Change is not a ProblemDr Norah Campbell and Dr Gerard McHugh explain the rhetoric behind the title of their recent research paper that was published in Organization Studies. -
Bitcoin's roller coaster ride reflects the biggest issue facing cryptocurrencies: regulationBitcoin needs regulation to bring it into the mainstream but this goes against its libertarian ideals. Professor Brian Lucey writes in The Conversation. -
How SMEs can win the war for talentSMEs have the edge on providing employees with meaningful work. When SMEs stop trying to compete with the offers and perks from larger companies and instead engage in communicating the benefits that SMEs interently have, they will start to attract the talent that is needed. Professor Amanda Shantz and MSc graduand Andrew Clark write in this month's Accountancy Ireland. -
Creating an Ethically Strong OrganisationLarge-scale misconduct starts small, so prevention should focus on how employees make decisions. Professor Amanda Shantz's timely new research features in MIT Sloan Management Review. Read more here. -
Learning how to "unexpect the expected"Associate Professor in Organisational Behaviour, Dr Martin Fellenz, provides tips for improving decision-making by learning how to challenge our mental models and "unexpect the expected" in his article in the Irish Times. Read it here. -
Above and Beyond: Exploring the Business of SpaceHave you ever imagined the commercial potential of space? Professor Louis Brennan has done just that with his new book "Above and Beyond: Exploring the Business of Space". Camera phones, baby formula, athletic shoes and memory foam are just some of the products the space industry has given us. We are already connected to space via our smartphones and extra-terrestrial supply chains are likely. -
The Ultimate Moment of TruthMarketers must consider a new step on the path to purchase known as the 'ultimate moment of truth' – or 'UMOT' – according to a study published in the Journal of Advertising Research (JAR). 'Failure to prioritise engagement of the consumer at the UMOT may push a company further back up the supply chain, putting it at risk of being the supplier of a commodity with no direct access to the end user' write Professor Laurent Muzellec and Digital Strategist, Eamonn O'Raghallaigh. -
The secret to upgrading a subsidiary office's roleSubsidiaries who collaborate with local scientific institutions on new product development can win investments from HQ and gain status as a global innovator within the company's network explains Paul Ryan, associate professor in international strategy and entrepreneurship in his article in The Irish Times. Read it here. -
Vulture Funds buying Distressed LoansProfessor Martha O’Hagan Luff addressed the Oireachtas Finance Committee today. While some argued that Vulture Funds could trigger thousands of Home repossessions she argued that it may facilitate debt forgiveness. Read more in the Irish Times article here. -
Demystifying Mindfulness in the WorkplaceMindfulness is fast becoming the solution of choice to tackle employee stress in the workplace. However, the idea of implementing a mindfulness programme divides opinion in many organisations due, in part, to some questions about its origins and aims. Professor Sarah-Jane Cullinane explains how to establish a legitimate business case for its introduction. -
Cheap talk can cost when it comes to social responsibilityAn important read for corporate stakeholders before they get involved in a company. Dr Tanusree Jain is writing in The Irish Times about the need for authenticity if your firm wants to avoid reputational risks. -
Bitcoin rich kids in Puerto Rico: crypto utopia or crypto-colonialism?In this fascinating article Brian Lucey, Professor of International Finance and Commodities and Larisa Yarovaya, Lecturer in Accounting and Finance in Anglia Ruskin University explore the impact on the economy of the recent move by cryptocurrency entrepreneurs to set up ‘shop’ on the hurricane ravaged island of Puerto Rico. Read more here. -
Nanoscience - doing small wonders for Ireland's economyThe Irish Times covered the 2007-2016 Economic Impact Report drawn up by Professor Brian Lucey, that evaluated the economic impacts that Crann and Amber have had in the past 10 years, measuring their links with business and the wider community. -
Why the e-cigarette industry needs global regulationsE-cigarettes are a multi-billion dollar business and present a massive growth potential of double digits annually. They have been one of the most disruptive changes to the tobacco market. Tanusree Jain, Assistant Professor in Ethical Business explains the need for regulation in what some view as the healthier alternative to tobacco products. Read more here. -
To weather reputational storms, get caught doing the right thingDr Julian Friedland, Assistant Professor of business ethics writes in this article that like any reputational storm that spins out of control, those that overwhelmed Uber and Ryanair in 2017 were not merely the result of making the wrong choice at any particular decision point; they had much more to do with overarching business philosophies that revealed themselves at defining moments. Read The Irish Times article here. -
Is simple benchmarking harming your firm's performanceBased on her research of over 200 firms in Ireland, Professor Liang outlines how firms can go beyond simple benchmarking and make better use of their marketing metrics. -
Having Trouble with Strategy Execution?Dr Jongwook Pak writes about the reasons why strategy so often fails. Too often there is a disconnect between strategy formation and HRM policies. -
In rejecting this EU deal the DUP has sold Northern Ireland down the riverProfessor Brian Lucey comments on the recent Brexit developments. -
Northern Ireland's economy has a lot more to lose from a hard Brexit than the RepublicsAs the Brexit end game approaches, the intractability of the problems around the Irish border are thrown into sharp relief. Professor Brian Lucey explains why. -
Marketing and obesity – are voluntary codes enough?Yesterday marked World Obesity Day, where it's estimated that 2.7 billion adults will be overweight by 2025. Can Ireland be a global leader in the war against obesity? It can, but only if we understand that it is not (only) a clinical condition - the macro marketing environment around us stimulates overeating, and voluntary codes for junk food marketing won't change this. -
TCD lessons learned from overseas studentsThe Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Sarah Browne, Assistant Professor in Marketing and Strategy and Padraic Regan, Assistant Professor in International Strategic Management analyse the international education strategy for Ireland. -
The collapse of Monarch Airlines is a victory for regulationWith plans underway for the UK’s biggest peacetime repatriation of 110,000 customers following the collapse of Monarch Airlines – the biggest UK airline ever to cease trading – questions are quite rightly being asked about what went wrong. Professor Padraic Regan explores. -
Berliners vote to keep Tegel airport open but its days are numberedCurrent law requires Tegel be closed when the new, under-construction Berlin-Brandenburg International opens. But, in a blow to city authority plans, the results of a September 24 non-binding referendum showed that the majority of Berliners want to keep Tegel open. Professor Padraic Regan our aviation expert Padraic Regan explores here. -
Ryanair's red hot growth may have left its pilots in the coldRyanair has had the week from hell. The budget airline has cancelled around 2,000 flights, affecting up to 400,000 passengers, and unleashing a wave of terrible headlines and withering commentary. But how did such an unexpected, unprecedented drama come seemingly out of the blue for one of the world’s fastest-growing and most profitable airlines? Our aviation expert Padraic Regan explains. -
Marketing is Killing Us (Part II): The case of fashionWhen we buy a pair of jeans, sunglasses, or trainers, we are never buying for ourselves, but for others. Dr Norah Campbell, in the second part of her three part series in Village Magazine, explores the hidden but damaging impact of marketing practices. -
Capitalism isn't broken – but it does need a rewrite.We need to work out how to save capitalism from itself writes Dr Julian Friedland in The Conversation. -
Too little accountability creates monsters. Too much blame creates fools.The blame game prevents learning because fearful and defensive people do not disclose all the facts, writes Dr Martin Fellenz. -
Time to Get a Better Measure of Tourism´s BenefitsProfessor Brian Lucey proposes slow sustainable tourism initiatives for greater economic impact. Read Here. -
Politics, partners and pride: why Air Berlin is down but not yet outIs national pride the only thing that can save struggling airlines like Air Berlin and Alitalia from market forces? Professor Padraic Regan, our resident aviation management expert, writes about failing European airlines. Read Here. -
The first IrexitProfessor Frank Barry writes: Five years from now the Irish state will celebrate the centenary of its exit from the United Kingdom. The struggle to end that political and economic union was characterised not just by bitter debate but by military conflict. The process threatened British democracy itself. The script reads like a nightmarish film treatment of the Brexit process of today. Read it today. -
UK Freelancer confidence drops despite pay rates remaining strongProfessor Andrew Burke, Dean of Trinity Business School and Chair of the Centre for Research on Self-Employment comments on the recent research results. Read more. -
A pre-Brexit aviation agreement is needed to avoid travel chaosAssistant Professor in International Strategic Management and aviation expert, Padraic Regan gives his thoughts on how Brexit may impact on the aviation industry. Read more.
