Skip to main content

Trinity College Dublin, The University of Dublin

Trinity Menu Trinity Search




Yufei Huang

Associate Professor in Operations Management

Room 309
yufei.huang@tcd.ie
01 896 8228


Yufei Huang is an Associate Professor in Operations Management at Trinity Business School. His research focuses on new product development and launch, supply chain management and quantitative marketing.

Read More

Yufei joined Trinity Business School in 2018. Prior to joining Trinity, he was an Assistant Professor at the School of Management, University of Bath, UK. Yufei received PhD in Management from UCL School of Management, MS in Physics and BBA in Marketing from Xi’an Jiaotong University in China.

Yufei’s research focuses on new product development and launch, supply chain management and quantitative marketing. His work has appeared in top management journals, such as Production and Operations Management, IEEE Transactions on Engineering Management, Industrial Marketing Management and International Journal of Production Research. He regularly serves as an ad-hoc reviewer for various academic journals and book publishers, as well as a grant referee for Social Sciences and Humanities Research Council of Canada.

Yufei is passionate about teaching and has teaching experience at various levels, i.e., undergraduate, master and MBA, with broad topics, i.e., Operations Management, Supply Chain Management, Business Analytics, Data Analytics and Project Management, and in different universities, i.e., University of Bath, UCL, LBS and LSE.

  • New Product Development and Launch
  • Entrepreneurial Operations Management
  • Supply Chain Management
  • Game Theory and Quantitative Marketing

 

1. Selling Innovative Products in the Presence of Externalities
Huang, Y., Gokpinar, B., Tang, C.S. and Yoo, O.S. (2018) Selling Innovative Products in the Presence of Externalities, Production and Operations Management, Volume 27, (Issue 7),  p1236 – 1250.

2. When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity
Feng, T., Huang, Y. and Avgerino, E. (2018) When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity,  Industrial Marketing Management,  (forthcoming)

3. Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction
Huang, Y., Yoo, O.S. and Gokpinar, B. (2017) Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction,  IEEE Transactions on Engineering Management,  (forthcoming)

 

  • BU 1550 Information Systems and Data Management
  • BU 7852 Research Methods