Virginia Giammaria is partner manager at Facebook EMEA. Responding to the digital challenge and the big opportunity that companies now face on a global scale, she combines strategic thinking and technology expertise to deliver accelerated outcomes, working with brands and advertisers. She is a consultant in defining and implementing customer centric digital advertising strategies for small and medium businesses and she’s working on creating and sharing digital advertising best practices and on developing advertiser digital knowledge. With her team, she ensures that digital investments on Facebook and Instagram translates into business results. She gained her professional industry experience working closely with startups and prior to joining Facebook she worked as brand marketer and business development manager in Airbnb.