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Dr. Stephen Murphy

Assistant Professor in Marketing

Stephen Murphy is an Assistant Professor in Marketing. His teaching is in consumer behaviour, brand management and marketing theory. His research extends socio-cultural approaches to examine various aspects of consumer culture. Current research interests include: conspiracy theories, creativity and online gambling.

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Stephen graduated with a PhD in Marketing from the University of Limerick. He taught critical perspectives on marketing and consumer behaviour at the University of Essex between 2016 and 2020.

His research is in interested in thinking about how capitalism shapes and organises daily life, particularly in terms of embodiment, identity and experience. He has published research on these themes in Marketing Theory, European Journal of Marketing, Journal of Marketing Management, Association of Consumer Research and Industrial Marketing Management. Stephen’s research has also featured in outlets such as The Irish Times, The BBC, The Sunday Business Post, The Conversation and Snopes.

Stephen is a member of the Consumer Culture Theory Consortium, Academy of Marketing and a Fellow of the Higher Education Authority. His research has received numerous awards at leading international conferences.

  • The rise of conspiracy theories in Britain
  • Masculinity and motorcycle repair work
  • The rise of online gambling during/after lockdown
  • Creativity as an organising force in society
  • Gender in high-risk leisure


1. Learning How: Body techniques and the consumption of experience
Murphy, S., Patterson, M., O’Malley, L. (2019). Marketing Theory.

2. Moving beyond Goffman: The performativity of anonymity on social networking sites
O’Leary, K., Murphy, S. (2018).  European Journal of Marketing.  

3. Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L., O'Dwyer, M., McNally, R. C., and Murphy, S. (2014).  Industrial Marketing Management 43(8), 1335-1342.

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  • BU7212 Consumer Behaviour
  • BU7410 Brand Management