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Dr Sarah Browne

Assistant Professor in Marketing and Strategy

Room 202
sarah.browne@tcd.ie
01 896 1040


Sarah Browne is an Assistant Professor of Marketing and Strategy in Trinity Business School, and is Programme Director for the MSc. Marketing in Trinity Business School, which is ranked 17th in world by QS Masters Rankings 2020.  Sarah delivers both undergraduate and postgraduate modules, receiving Teaching Excellence Awards in both (2019, 2020).  Her research interests include, marketing and public policy and social marketing.

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Sarah Browne is an Assistant Professor of Marketing and Strategy in Trinity Business School, and is Programme Director for the MSc. Marketing in Trinity Business School, which is ranked 17th in world by QS Masters Rankings 2020.  Sarah delivers both undergraduate and postgraduate modules, receiving Teaching Excellence Awards in both (2019, 2020).  Her research interests include, marketing and public policy and social marketing.

Sarah completed her PhD in the Dublin Institute of Technology, College of Business Sarah’s research explores the influence of marketing on society. Ongoing research projects explore the commercial determinants of public health, specifically marketing and lobbying activity of the food industry and its impact on public health and policy. Her other research interests are in the area of social marketing, looking at how the principles of commercial marketing can be applied in both downstream (individual behaviour) and upstream (environment/structural) interventions, for the betterment of society.  Other areas of interest include, risk and consumption and digital marketing ethics. Her work has been published in Social Science and Medicine, Journal of Public Policy and Marketing,  Journal of Marketing Management, Journal of Business Strategy and Irish Marketing Review. Her co-authored conference papers have been awarded Best in Track and Most Innovative paper, at Academy of Marketing conferences.

Through her teaching and research activity, Sarah has actively engaged with several organisations including Healthy Trinity, Dublin City Council, Institute of Public Health, Alcohol Action Ireland, and the Health Service Executive.



  • Marketing and Public Policy
  • Commercial determinants of public health
  • Social marketing- downstream (individual behaviour) and upstream (environmental/structural) interventions

 

1. How are frames generated? Insights from the industry lobby against the sugar tax in Ireland.
Campbell N., Mialon M., Reilly K., Browne S. & Finucane F,. Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers. Social Science and Medicine, 264, 2020, p113215- Journal Article, DOI

2. Preparing for a world without markets: legitimising strategies of preppers
Norah Campbell, Gary Sinclair and Sarah Browne. Questioning the Currency of Marketing Planning Today, Journal of Marketing Management. 2019 Journal Article, URL

3. Shaking up business models with creative strategies: when tried and true stops working
Sarah Browne, Pamela Sharkey Scott, Vincent Mangematin, Patrick Gibbons. Questioning the Currency of Marketing Planning Today, Journal of Business Strategy 2018 Journal Article, URL

For a full list click here

 

  • BUU2520 Introduction to principles of marketing
  • BU7219 Marketing and Society